The document summarizes survey results from a target audience for a film trailer. Key findings include: - The majority of survey respondents were ages 16-20, suggesting young adults as the target group. - Respondents were split evenly between males and females. - Action was the preferred film genre by most. - Hip hop/R&B was the preferred music genre. - Sound and music are considered extremely important for setting the mood of a crime thriller. - Respondents felt excitement when watching gangster crime thrillers and had recently viewed similar films. - Snapchat, YouTube, and WhatsApp were the most commonly used social media platforms.

1. Target audience Research-
The results

2. The data collected for this
question shows that a
majority of people who took
the survey are in the age
group of 16-20.
This led to a discussion tat
our group came up with
being that the target group
age would be young adults
since our survey consisted
of this target age group.
This survey only has one
person who is 31 and 15
under showing that the
survey mainly consisted of
young adult participants.
QUESTION 1

3. The data collected for this
question shows that the
majority of the survey
participants are females,
which our group did not
participate as we assumed
that our film trailer will be
tailored towards males
rather than females
however looking at the
results we have decided to
cater to both females and
males.
There’s only a difference of
one female in the survey
group.
QUESTION 2

4. The data collected for this
question shows that the majority
of the survey group prefer
“Action” as their film genre. Only
7 people preferred crime and 1
person preferred Thriller.
Our group excepted these results
due to the high demand in Action
in the Film industry today
however due to the amount of
male participants we also
excepted this preference towards
the action genre.
QUESTION 3

5. QUESTION 4
The data collected for this
question was the style of
commenting, meaning that the
survey candidates had to give their
opinion particular trailers they
have enjoyed which we as a group
can use as a reference point.
It is difficult to thus understand
what the target audience are
looking out for in a fill trailer, this
means that a separate enquiry
must be made to tackle that
question.
But, over all it appears that movies
enjoyed are most action/crime
movies which we can narrow
down and use in our research to
further target our film trailer to
certain people.

6. The data collected here shows that
majority of the group prefer the
genre Hip-hop/R’n’B, showing that
film trailers may have to feature the
participants preferred choice of
genre.
However our group have used this as
a way to incorporate hip-hop and
R’n’B but also include other genres
such as grime, blues and jazz which
might not be the whole of our target
audiences preference but it also
allows our film trailer to satisfy
everyone.
QUESTION 5

7. This data shows that the majority
of people who took the survey
believe that the sound and music
in a gangster crime thriller is
extremely essentially and
paramount in order to create a
mood in a gangster crime thriller
film.
The results show kind of similar
result between “very important”
and “important” which could be
due to the similarities in option
but the ending result determines
that music/sound is extreme
must- have factor when it is used
mainly to create an atmosphere
for the audience.
QUESTION 6

8. QUESTION 7 QUESTION 8
This data shows that majority of the group
have a feeling of excitement when watching
gangster crime thrillers which means that our
film trailer has been given a chance since the
participant very much enjoy gangster crime
thrillers.
The data her shows that the mass have
recently watched gangster crime films which
means that they are familiar with the
conventions and the expectation's of the
gangster crime film which means that our
audience will not be strangers in watching
gangster crime films.

9. QUESTION 9
The data collected for his question
shows that majority of people who
took the survey mainly used
“snapchat”. This suggests that the
majority of the group
communicate with others on a
daily basis: through the snapchat
feature of “my story” and
advertisement's, meaning that the
marketing technique in this case
‘word of mouth’ would often be
used through social networking
apps such as snapchat.
The second must used social
media sites are YouTube and
whatsapp so this means that the
majority of participants use
YouTube as either a way of
watching content or receiving it
via advertisement’s and whatsapp
is another form of daily
communication.