The document analyzes audience research from a survey of 19 people who are the target audience for an upcoming film trailer. 14-19 year olds made up the majority of respondents. Most respondents were male and preferred thriller genres. The research also found that the target audience does not like trailers that give away the whole story and prefers trailers that are 1.5-2 minutes long. They also responded positively but with some hesitation to psychological sounds used in trailers.

1. The Unknown Productions
AUDIENCE RESEARCH ANALYSIS

2. Asking these questions helps us known the general
background of age and genre of our target audience. As 14/19
of our target audience were aged 14-19 this would help us as
we will know what is suitable and not suitable to use in the
trailer. We have carry out from the survey since there was a
majority 11 out of 19 males from the survey ,we are
considering to moralise our target audience more towards
males, however we will also cater to females by adding some
characteristics.

3. 17 out of 19 of our target audience do not like when trailers
give away the film. This will help us when we are planning out
shot list and script as we will know not to give too much of the
story away. When we surveyed our target audience we asked
what type of genre do you prefer watching, a majority said
thriller this is significant to us as our initial idea was based on
this so we are glad to hear that we are already appealing to
our target audience.

4. Its important how long a trailer should be because if its too long we could lose our
audience. In our survey, we asked how long do you prefer a trailer to be. There
was a close result of the difference of 2 votes between trailers wanting to be 1:30
minutes and 2+mins. From this it shows that our target audience do not like the
trailer to be under 1:30 minute as one 1 out of 19 only picked a trailer to be 1 min
long. This will help us in the production of the trailer to not makes it too short.
Music is one of the key conventions to our genre. We asked do you like the
psychological sounds in trailers, a majority our target audience 16 out of 19 said
yes while 6 said no. As it was a mix response we could use some of the
psychological sounds but not too much of it.