This document summarizes the results of a pre-questionnaire survey conducted with 32 people aged 15-35 to gauge interest and reception for a romantic thriller short film called "What Lies Behind Closed Doors". The survey consisted of 12 questions related to demographics, genre, narrative clarity, appeal, and strengths/weaknesses. Most respondents were favorable, with over 80% saying they would watch the film and recommend it to others based on the synopsis alone. The strongest aspects were seen as the characters and plot, while the setting was viewed as the weakest, but not detrimental to the overall production. The survey provided useful feedback on marketing and ensured the film was on track to appeal to its target demographic.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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2. WHAT DID WE DO?
• We surveyed a total of 32 people all aged between our target audience which is 15-35. we
asked them a range of questions relating to whether they would be interested in watching
our romantic drama short film ‘What Lies Behind Closed Doors’. The following questions are
based around our production. Before taking part in this pre questionnaire we made sure that our
target audience read the synopsis of our film.
3. 1. WHAT IS YOUR GENDER?
• Question 1-
• We made sure to survey an
equal amount of male and
females. By surveying an equal
amount of genders it helps have
an accurate idea how best make
our product suit our target
audience.
What Is Your Gender?
Male
Female
Males – 16
Females- 14
Males- 53.3%
Females- 46.6%
4. 2. WHAT AGE CATEGORY DO YOU FIT INTO?
• Question 2-
For our survey, we recruited more
participants from the younger end
of our target audience. This was
expected as most if the people who
participated were people we knew,
thus there was more people from
our own age group.
0
2
4
6
8
10
12
14
16
18
15-20 21-25 26-30 31-35
What age range do you fit into?
5. 3. AFTER READING THE SYNOPSIS, WHAT GENRE DO
YOU THINK OUR FILM FITS INTO?
• Question 3-
• This was positive feed back
from our audience as it
meant that our film has
signs of codes and
conventions of the thriller
genre, therefore our
production fits into the
genre we wanted it to.
0
5
10
15
20
25
Drama Action Romance Thriller Horror Other
After reading the synopsis, what genre do you think our film fits
into ?
6. 4. AFTER READING THE SCRIPT, IS THE NARRATIVE
CLEAR?
• Question 4-
• The results for this was not
what we expected however,
this allowed my group and I
to develop and make more
adjustments in order for the
audience to relate and
connect with what's
happening in the short film.
Is the narrative clear?
Yes No
20 of the people
said yes whereas 10
of the people said
no
Yes- 66.6%
No- 33.3%
7. 5. WOULD YOU WATCH OUR FILM BASED ON THE
SYNOPSIS?
• Question 5-
• Three quarters of our sample
would watch our film based on
the synopsis which suggests
that we have a strong
narrative; this is because we
have not released any material
that bigger companies would
usually use to promote their
film e.g.: trailers, teasers etc.
would you watch our film baased on the synopsis?
yes No
25 of the people
said yes, and 5 of
the people said no
Yes- 83.3%
No- 16.6%
8. 6.DO YOU THINK OUR SHORT FILM APPEALS TO
THOSE BETWEEN THE AGES 15-35?
• This is strengthened by the fact that most
of the people that completed the pre-
questionnaire were between the ages of
15-35. no one over the age of 35
responded to our questionnaire. This
information will help us with who to target
our marketing to and use certain methods
to attract these ages. For example social
media.
Is 15-35, the appropriate ages category for our film?
Yes No
26 of the people said
yes whereas 4 of the
people said no
Yes- 86.6%
No- 13.3%
9. 7. DOES THE TITLE, ‘WHAT LIES BEHIND CLOSED
DOORS’ RELATE TO THE SHORT FILM
• Question 7-
• The majority of out
participants agreed
that the title of our
film firs our genre;
therefore we knew
that our narrative
would match the title
0
5
10
15
20
25
30
Yes No
Does the title match the short film?
10. 8. HOW OFTEN DO YOU WATCH THRILLERS A
MONTH?
• Question 8-
• This reflects that our audience tend
to watch thrillers more than other
genres, this is good as our production
is based around the thriller genre.
0 5 10 15
11+
7 to 10
5 to 6
3 to 4
1 to 2
0
11. 9. WOULD YOU PREFER THE LEAD ROLE TO BE PLAYED
BY A MALE OR FEMALE?
• Question 9-
• The majority of people said that they
preferred the leading role to be
female, the most common answer was
because its new and unexpected and
counter-typical This is beneficial as
the lead role in our production is a
female.
Who would you prefer to be the
lead role?
Male Role
Female Role
10 people said that
they'd prefer a male and
20 preferred female
Female Role – 66.6%
Male Role- 33.3%
12. 10. BASED ON THE SYNOPSIS, HOW LIKELY IS IT THAT
YOU WOULD RECOMMEND OUR FILM TO OTHERS?
• Question 10-
• The majority of people said that
they'd recommend our film to
others, the main reason we got
was because they liked the
enigmatic feel of the film and
they'd like to watch the whole
film.
0
5
10
15
20
25
30
Likely unlikely Highly likely Highly unlikely
How likely are you to recommend this film
to others?
Likely Unlikely Highly likely Highly unlikey
13. 11. WHAT DO YOU THINK IS THE STRONGEST ASPECT
OF OUR FILM?
• Question 11-
• For this question there was fairly
mixed responses from the people,
characters and plot received the
highest from the people these
could be seen as the most
important factors of a films success.
What is the strongest aspect of our film?
Characters Plot Title Setting
Characters- 12
Plot - 12
Title- 6
Setting- 4
%
Characters- 40%
Plot – 40%
Title- 20%
Setting- 13.3%
14. 12. WHAT DO YOU THINK IS THE WEAKEST ASPECT OF
OUR FILM?
• Question 12-
• Although most of the people thought
that the setting was the weakest factor
of pour film we didn't’t believe that
this would affect the entity of our
production as we needed the film to
be set in the house as it is based
around this environment.
What do you think is the weakest aspect of our film?
Characters Plot Title Setting
Characters- 2
Plot- 2
Title- 2
Setting- 24
%
Characters- 6.6%
Plot- 6.6%
Title- 6.6%
Setting-80%