The document discusses establishing a target audience for horror films. It describes conducting a questionnaire of 10 people ages 15-48 to understand preferences around gender, age, favorite horror film genres, and how trailers are watched. The results showed the target audience is primarily 18-25 year olds, with more men and women represented. Younger audiences prefer slasher films, and most watch trailers online, so the author will focus their research and trailer on this demographic.

1. Target Audience
for Horror Films
By Jack Suddaby

2. Finding my Target Audience
• I need to establish who my target audience is
so I can base my research and my trailer styles
to there needs, as they will be the ones
watching and more importantly buying my
film. If my TA was middle-aged (30-40) then
then it would be different opposed to a
teenager horror film. Through research I have
found that them most contemporary horror
films are targeted at 18-25 year olds.

3. General Questionnaire
• To help me to recognize the different aspects
such as their likes and dislikes relating to
different areas of the horror genre I conducted
a general horror questionnaire using 10
different people, the questionnaire was
anonymous although I did ask to state how
old they where to further my research.

4. What Gender are you?
• I used the gender question to help me recognize what style of
trailer I should make, by edging it more towards
females/males. However because I only asked so many people,
the results would not be a reliable as a mass survey, yet when
relating this to other questions a pattern could be shown
between the gender and the style of film. The results where:
6 men and 4 women.

5. What age range do you fall into?
• This question was based on the age ranges of the people who took part. This will let me
know what age range like my films. The results of the age range will be useful in
conjunction with the other questions from the analysis such as the type of horror films
they enjoy; it will then give me an idea of what type of horror films I should make for
my target audience. Because everyone who took part in this questionnaire was
between the ages of 15 and48, I am restricted to that age range, however it is still clear
that horrors are more popular with the younger generation.

6. What is your favourite of type of
Horror Films?
I asked this question to help me decide what style of horror film is most
favorable and will appeal to the greater audience. With the younger
audience sub-genres such as ‘Slashers’ are more popular.

7. How do you usually watch Horror film
trailers?
• Film trailers can be watched in several different ways and the
answer can help me work out what percentage of my target
audience would watch my trailer online. The answers prove my
assumptions that watching film trailers is popular now through
online media outlets such as You-Tube this means I should
reach a wider audience.