this are the responses that we got from the questionnaire for our media research and planning.

1. RESPONSES FROM THE
GENERIC QUESTIONNAIRE

2. QUESTIONNAIRE 1: HOW OLD ARE
YOU?
How old are you?
11-13 age 14-16 age 17+
• From this question the responses were quite
expected as we were asking people in our age
group.
• This was shown by the responses as the biggest
answers/ responses were from the age range of
14-16 / 17+
QUESTION 2: WHAT IS YOUR
GENDER?
What is your gender?
Female Male
• We asked 20 people to fill out our questionnaire
and we also asked 10 females as well as 10
males because we wanted to get responses from
the questionnaires that weren’t ‘gendered’ or
just the same just because they were more boys
than girls.

3. QUESTION 3: WHAT IS YOUR
PREFERRED GENRE OF
MUSIC?
0
2
4
6
8
10
12
What is your preferred genre of
music?
What is your preferred genre of music?
• For this question we made the participants to be
able to pick more than one genre because we
wanted to find the most popular genre of music
that the audience preferred.
QUESTION 4: HOW OFTEN DO YOU
LISTEN TO MUSIC
0
2
4
6
8
10
12
14
Multiple
times a day
Once or twice
a week
Multiple
times a week
Not very
often
I don’t know
How often do you listen to music?
How often do you listen to music?
• Due to the age group it was expected for people
to listen to music regularly and this is shown by
the biggest answer being multiple times a day. It
also tells us that we are targeting a product that
people are quite familiar with it.

4. QUESTION 5: WHAT MOOD
ARE YOU IN WHEN YOU
LISTEN TO MUSIC
• From the results it is clear that people are in
different moods when they listen to music so
this shows that there is not one mood that
people are in when they listen to music.
However the biggest response was happy.
What mood are you in when you listen
to music?
Happy Bored Angry Irritated Lonely I don’t know
QUESTION 6: DO YOU BELIEVE
THAT MUSIC CAN CHANGE
YOUR MOOD?
Do you believe that music can change
your mood?
Yes No
• From the results its logical to say that
people do believe that music can change
a persons mood.

5. QUESTION 7: WHAT DO YOU
PREFER TO SEE IN A MUSIC
VIDEO
0
2
4
6
8
10
A narrative Perfomance Concept Concert/
Dance
What do you prefer to see in a music
video?
What do you prefer to see in a music video?
• From the results people do prefer a music video
to have some sort of a narrative which means to
have some sort of a story that comes together.
QUESTION 8: DO YOU LISTEN TO A
SPECIFIC GENRE OF MUSIC WHEN
YOU ARE FEELING A CERTAIN WAY?
0
5
10
15
20
Yes No I don’t know
Do you listen to a specific genre of music
when you are feeling a certain way?
Do you listen to a specific genre of music when you are feeling a
certain way?
• This question is quite similar to the question I asked
previously (question 5) but this question is not about the
mood its about if you are doing something so for example
when people were asking us because they didn’t
understand the question we used the examples of doing
‘exercise’, ‘working’ or just sitting down.