Audience survey Analysis

1. FIRST AUDIENCE
SURVEY ANALYSIS
LSProductions15

2. Our target audience is teenagers/ young adults between the age of
15 – 25. This is because we want to motivate them to do what they
want and achieve what they can, and we think this age of audience
will be a good group as they will be working out what they want to
do with their life.

3. We are not targeting a particular gender so we aim to appeal to both
male and females through the sporty theme. However, as females we
want to highlight equality within sports.

4. Our audience are young people, so in today’s society they are
consumed by the media and music so music is essential in their
everyday life

5. Most new music are watched with the music video to go along with it to
understand the lyrics more and the story. The video reflects the genre and
sets the tone of the song. From the audience feedback we understood
most of our target audience do watch the video, so we will make it
motivational and upbeat to make it reflect a positive atmosphere

6. From the audience survey feedback, most of our target audience said
they prefer the pop genre. We have took this into consideration and
chose a pop song in the charts so it will appeal to them and follow the
most common style of music they listen to

7. Our target audience overall mostly prefer a happy tone, and none like a
relaxed as seen in the survey. We have chose a upbeat song and made
the video energetic so throughout it all a happy tone is presented.

8. Although our video is motivational, coming over an issue is more of the
focus for our music video. This is because we feature two different sides
of society, Central London and small estates, showing the struggle for
some individuals who still have ambitions to do well.

9. Our target audience would prefer a female singer, as
it continues to highlight gender equality, with our
video being about sports and ambitions. Having a
female singer also allows us to use mise-en-scene
more effectively, as we can widen the style and
make up etc.

10. Our audience think it is important to see the artist performing the song
in the video. We will include this as they can get a sense of the artists
style and reflect this to the lyrics which will determine the tone and
theme of the song.

11. Our audience would prefer to see a sports location and the
streets/city. We will do this to show different contrasts in
society; and a sports location as many young people can relate
to this and it will interest them more.

12. In our video the target audience will prefer the costume of the artist to be normal
and relatable. This is because they can appeal to the artist more and relate her to
themselves while relating the situation in the video to themselves also.

13. Our target audience like to see a fast lifestyle. This is
because young people in todays society live in a world
controlled by money and power.

14. Our audience would prefer a story within a video.
We will do this to make the lyrics more
understandable and make them more interested
and intrigued throughout.

15. Our audience ranked most artists with the genre of pop that are popular in the charts higher
then more rock music/ indie music which would have been more popular in 2009.