The document summarizes the results of an audience survey conducted to help direct a music video. Key findings include: - The majority of respondents were male students aged 11-18. - Favorite genres included pop, rock, and alternative, showing an audience for the alternative rock genre of the chosen song. - Most respondents watch music videos weekly and listen to music 1-3 hours per day. - Respondents indicated a preference for music videos with narrative/story over performance-only.

1. Audience profile
Due to the results of my audience survey I feel that I am now able to understand the
interests of my target audience and what they like and don’t like about a music video. I
will now be able to direct my music video and design it in a way that attracts the people
I want it too. This audience profile will show a person that fits into my target audience
and how I will be aiming the video at. The results of the survey that I carried out
including all the responses are below.
Most of the people who answered the survey where male
Nearly all of the respondents where in the age group (11-18)
So due to them responses I can make an educated assessment that mostly students
answered the survey.
There was a wide range of responses for what is you favourite genre.
The genres getting 1 vote or more are mentioned below
Pop
Jock
Alternative
Classical
There was a even number of people answered male to female which means that I have
both genders equally represented and there is fair views and results collected. this was
intentional to try and collect the same number of males to females because I wanted to
get an even mix of reviews. And not to get a stereotypical sort of response.
Most of my responses where of people who where aged 11-18 but I did receive one from
someone aged 19-25. This is not the very good in terms of results of a broad age of
people but it does help me define my target audience in the 11-18 region and with a
younger age of people using the internet and YouTube more than older people due to
more interest or better internet and technology skills these results can be justified and
explained.
There was a varied response for the genre question. The most favoured was rock with
alternative getting some votes as well. Pop also got many votes as well. I think these
results are very positive because the alternative genre is a sub genre for rock and the
song that I have chosen fits in the alternative rock genre which shows that there is an
audience for these type of songs and that they enjoy there music.
All of the people that have answered the survey have watched music videos in the past
and most of them are regular watches with some watching once or twice a week. So
putting my video out on the popular formats more than guarantees it viewers and a
audience.
Most listen to music for 1 to 3 hours a day. Which suggests that people like the music
and regularly listens to it.
The most important is the question about whether you most like narrative or
performance in a music video. And the results are mostly In favour of the narrative and
story and that is why in this music video I am mainly focusing on getting the sory as

2. good as it can be and that I can get two narratives that join at the end. The way I have
designed the music video fits with the results that I have had back and I have thought of
some new ideas on the back of the results I have received changing the direction of the
video.
I believe what I can take from this is that I have had a wide range of music tastes that
have answered. So a broad spectrum is represented in my results. The response to the
wide genre taste is that the bands in each respective genre must have exciting and
creative videos in order to attract people to their type and style of music. So to have
there input and responses to help me with my video I believe is very useful and very
helpful.
Jack w is a student at Sixth Form College and he is in his second year, he is currently
studying as media, performing arts, and English. He is quite an intelligent person
achieving all A grades at GCSE level. He has a big interest in performing arts and has
done the subject for many years taking lead parts in college productions and plays. He
manages to balance his social life around his commitment to his chosen subjects and
continues to achieve at them. He has quite a nice team of friends and work mates that he
sticks with most of the time. Jack is very open when it comes to music and his taste is
very broad. Since he came to the college other friends and the performing arts subject
has had an influence on the songs that he enjoys, he now enjoys a range of music theatre
tracks and performances and chooses to watch and listen to that kind of genre online on
sites such as YouTube and social sites and theatre sites. He does like other music genres
such as pop and rock/alternative so he does have a variety is his music. Jack is
constantly looking at different types of music and his taste does change from time to
time but jack does stay true to the music that he has grow up liking and listening to.
Linking to the song that I am doing for my music video jack likes the band keane and has
listened to their songs in the past and has keane tracks on his computer.