Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Maximizing Facebook for Your Real Estate BusinessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
Optimizing your personal profile for public viewing while keeping your privacy at the same time
Harvesting the hidden gems of information Facebook provides that you may not know about
Getting “face-to-face” with clients via Facebook
Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
Avoiding the pitfalls of bad etiquette on Facebook personal pages
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Digital content strategies from the Liberty County Chamber of Commerce and Convention & Visitors Bureau. We used real life examples from local businesses on what to do and what not to do when planning for social media content and marketing.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
With so many kind of social media and online networks, is good ol’ blogging still useful for business? Yes! This session, intended for independent professionals and business owners, will cover the basics of why and how to create a blog for business, and then how to go beyond the basics to make something amazing. Why blog, how to start, where to find content, how to connect it with other marketing and business processes, and where to find help (especially free resources).
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Maximizing Facebook for Your Real Estate BusinessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
Optimizing your personal profile for public viewing while keeping your privacy at the same time
Harvesting the hidden gems of information Facebook provides that you may not know about
Getting “face-to-face” with clients via Facebook
Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
Avoiding the pitfalls of bad etiquette on Facebook personal pages
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Digital content strategies from the Liberty County Chamber of Commerce and Convention & Visitors Bureau. We used real life examples from local businesses on what to do and what not to do when planning for social media content and marketing.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
With so many kind of social media and online networks, is good ol’ blogging still useful for business? Yes! This session, intended for independent professionals and business owners, will cover the basics of why and how to create a blog for business, and then how to go beyond the basics to make something amazing. Why blog, how to start, where to find content, how to connect it with other marketing and business processes, and where to find help (especially free resources).
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
This is my final project for my class on Social Media for Journalists. In it, I compare the uses of Pinterest and Tumblr. You can find a tipsheet of information at http://www.scribd.com/doc/115988008/Tip-Sheet
Having trouble getting engagement on your post on social media? I will give you some tips on how to increase your engagement and turn that into leads for your business.
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
Public Relations and Facebook Strategies for REALTORSMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
See Me, Know Me, Love Me: Public Relations for Your Real Estate BusinessMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
Customer Before Company: Revolutionizing Your Business the Nordstrom WayMaura Neill
Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
This is my final project for my class on Social Media for Journalists. In it, I compare the uses of Pinterest and Tumblr. You can find a tipsheet of information at http://www.scribd.com/doc/115988008/Tip-Sheet
Having trouble getting engagement on your post on social media? I will give you some tips on how to increase your engagement and turn that into leads for your business.
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
Public Relations and Facebook Strategies for REALTORSMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
See Me, Know Me, Love Me: Public Relations for Your Real Estate BusinessMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
Customer Before Company: Revolutionizing Your Business the Nordstrom WayMaura Neill
Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
Preview webinar for my session, "REALTOR on the Go: Taking Your Business Mobile" for the Louisiana REALTORS Association.
Full presentation will be Wednesday, September 19 at the Louisiana REALTORS Association Fall Convention and Expo
Customer Before Company: Revolutionizing Your Real Estate Business the Nordst...Maura Neill
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry. Take a closer look at how to:
* Put Nordstrom’s ”customer before company” philosophy into practice – in a written mission statement and/or company policy (personal and/or brokerage) – to maximize the customer experience, focusing on service rather than commission.
* Strive to nurture the long-term relationship. Nordstrom’s top salespeople don’t go straight for the sale: one sale equals one commission; one relationship equals a lifetime of business.
* Recognize the importance of follow-through and incorporate it into your daily routine.
* Decipher the Nordstrom mystique and make it work for your real estate business.
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and are certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever-digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base. Objectives include:
- Combine online and offline strategies into one cohesive marketing plan
- Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
- Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Breathe new life into your Facebook page – using events and invitations to encourage face-to-face encounters
- Make the ask – going beyond asking for business/referrals
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
Social Media Presentation for Student Support Servies at JDCCCarol Bates
This presentation covers the fantastic five: Facebook, Twitter, Google+, LinkedIn, and YouTube. Presented by carolhbates for Student Support Services at Jefferson Davis Community College.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Do you have a business page?
Do you struggle with engagement?
Do you want to know how to build a thriving community?
Want to know some cool tricks?
This a is a presentation I am currently delivering.
Enjoy!!
Most Associations identify their members as their clients. Just as successful REALTORS® concentrate on what their clients want and need in order to provide the best service, the most successful Associations are those that focus on the member clients' wants and needs. We will discuss innovative ways to go beyond the typical email survey to reach members and find out what they want from their Association, as well as explore customer service tenets that improve member service in very basic ways to result in happier, more engaged members!
Running Your Business in a Low Inventory MarketMaura Neill
Buyer's Market? Seller's Market? Low Inventory? Whatever the market conditions, smart agents know the strategies and tactics to keep business flowing and clients happy. What are you doing to keep your business thriving in today's market?
It doesn’t matter how many leads you have; it matters what you do with them. Buyer and seller leads are only as valuable as the time and effort an agent puts into them – from seeking out high-quality leads to nurturing and incubating them to converting them into clients who know, like, and trust you.
Co-op(eration) or Competition: Improving Customer Service with Your CompetitionMaura Neill
As REALTORS®, we work for our clients, but we work with other agents, and the interactions we have with our colleagues can impact our clients’ experience, for better or for worse. In this session, we will explore building better relationships with other agents with the intent to leverage associations to our clients’ advantage...and to our own professional benefit and for the betterment of our industry as a whole.
Running Your Business in Today's MarketMaura Neill
Buyer's Market? Seller's Market? Whatever the market conditions, smart agents know the strategies and tactics to keep business flowing and clients happy. What are you doing to keep your business thriving in today's market?
The key to a successful real estate business is more than just lead generation. It's having a system in place to handle the leads you get -- to incubate and convert them -- and to follow up thoughtfully.
Want to get started using video in your marketing but don’t really know where to begin?
You’ve come to the right place. With just your smartphone or tablet, you can create, edit
and upload high-quality videos in just a few simple steps! Producing informational and promotional videos is a quick and simple way to connect with
your consumer base, to gain the trust of potential clients, and to send personal — and
impressive! — greetings to your clients and
sphere. You can also take it one step further and get your clients
involved using video testimonials and house-hunting videos. The possibilities are endless — put your creativity to work. Video isn’t just
for the tech-savvy real estate agent anymore!
Customer Before Company: Revolutionizing Your Business The Nordstrom WayMaura Neill
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
PR for REALTORS: See Me, Know Me, Love MeMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
Running Your Business in a Low Inventory MarketMaura Neill
Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer.
Service with Style - Top-Drawer Customer Service Maura Neill
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and are certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever-digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base.
Learning Objectives:
Upon completion of this session, participants will be able to:
1. Combine online and offline strategies into one cohesive marketing plan
2. Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
3. Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
4. Redefine face-to-face with innovative use of video and video tools
5. Make the ask – going beyond asking for business/referrals
Give To Grow: Community Service and the Hyperlocal AgentMaura Neill
You love what you do and you’re dedicated to your community, it’s what drives you AND builds your business at the same time. Find out how this win-win can be leveraged for even greater good. Founder of projects such as “Trick or Treat for Troops” and “Hot Dogs for Homeless Dogs”, Maura has incorporated a Giving Initiative into her marketing plan; she’ll show you how you can involve your clients in charity events and giving as a way to stay in touch and foster a deeper connection and engagement with your sphere. Feel great about growing your business, increasing good will, and creating a legacy of helpfulness in your business.
Co-Op(eration) or Competition: Creating Synergy in Your Real Estate BusinesMaura Neill
As REALTORS®, we work for our clients, but we work with other agents, and the interactions we have with our colleagues can impact our clients' experience, for better or for worse. In this session, we will explore building better relationships with other agents with the intent to leverage associations to our clients' advantage . . . and to our own professional benefit and for the betterment of our industry as a whole.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
6. Potential Clients Will
Find You On Facebook
• Give them something to see
• Let them get to know the “public” you
• Create trust, authenticity, and credibility
• Keep it to the 80/20 rule – put some
personal info out there (but still, only
things you feel comfortable sharing
publicly)
7. What Does Your Profile Photo
Say About You?
• Does it look like you? (in other words, is it
current?)
• Is it professional? Or at the least, not
UNprofessional?
• Is it friendly? accessible? relatable?
• Does it appeal to your target audience?
• Is it a photo that you‟re okay with having
seen publicly?
8. How Personal is Your Profile?
• Not everything you post needs to be
private; what can potential clients learn
from your public Facebook posts?
Image courtesy of jannoon028 at FreeDigitalPhotos.net
9. You Can Go Public
Without Giving Up Your Privacy
Use the options Facebook gives you to
create a Public Profile within your personal
profile
10. You Can Go Public
Without Giving Up Your Privacy
• You can also go
back and edit
past posts to
optimize your
profile – try
going back 1
month or so.
11. Julie Beall Put This On Facebook
1,000 pairs of shoes donated…and delivered
15. Letting Facebook
Do the Work For You
Make a Facebook list that includes all of
your past & current clients; then peruse for:
• Find birthdays and anniversaries
• Learn
hobbies, interests, books, movies, music
• Use what you see on Facebook + what
you already know about them
• Share articles, books, points of interest
• Result: excuses/reasons to get in touch
From Raziel Ungar ~ Burlingame, CA
16. Harvesting Facebook for
Client Information
Facebook gathers useful
info for you!
Timeline-style page
(above); old page style
(right)
17. Facebook Graph Search
Waitlist for Graph Search:
http://facebook.com/about/graphsearch
19. New Prospects? Check „Em Out!
• Search by name and/or email address
• View as much of your prospect‟s profile
as they have made public
• Send a message via Facebook
20. When a New Prospect Comes In
• Search for and view profile
• Learn what you can about
• Send a message via Facebook
introducing yourself
– If you usually email a prospect (i.e., an
Internet lead), why not also send a brief
message on Facebook?
• Encourage them to view your profile (not
necessarily friend you) – they‟ll see your
public posts!
24. Where Do You Fit In On
Facebook?
• If you enjoy it, you‟ll stick with it.
• Is there a void to be filled?
• Create a group around:
– a hobby
– an interest
– a cause
– a charity
Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net
26. Video: Face-to-Face Redefined
• How are you
already using
video?
• Where can you use video on Facebook?
• How can you make it personal?
Image courtesy of Ambro at FreeDigitalPhotos.net
27. Video Tip
People love videos on Facebook – here‟s a
quick tip:
• Embed your videos into blog posts on your
website
• Post the link to that post (with a teaser, a
line or two to make people want to click
through) to your profile or business page
• Send your friends/readers/fans to the link
on your blog/website instead of to
YouTube
29. Your Facebook Profile is Not
Meant To Be For Business
But don‟t take my word for it…ask Zuck:
“You will not post unauthorized commerical
communication (such as spam) on Facebook…
You will not use your personal timeline for your own
commercial gain.”
Facebook Terms of Use: www.facebook.com/policies
Facebook Pages Terms:
www.facebook.com/pages_guidelines.php
30. How To Talk Business
On Your Facebook Profile
Think 80/20
Social is the name of the game
When in doubt, leave business out
Okay: Not Okay
• Links to your blog posts • Posting your listings &
• Check-ins at your office open houses
or at a closing • “Are you thinking of
• Congratulating a client – buying a home…” posts
if they‟re okay with it • Anything that even
slightly resembles spam
31. Link Tips
• Give a teaser, a
quote from the
post/article –
something to
encourage the
reader to click
• Don‟t just post the
link & expect it to
get traffic/traction
In order to keep the “social” in social media but still be able to keep in touch with your clients and sphere and garner new prospects, it’s important to keep this in mind: “Always have something to sell, but don’t always be selling.”
Because of the personal nature of of our business – many of us find that clients become more like friends throughout the process -
People who have already liked it – most likely your friends and clients who are also your Facebook friends. How do you maximize your time on Facebook, using it the way you already do?
My Facebook profile link comes up on page 1 of a Google search of my name.
The trend today is that potential clients like to stay anonymous before speaking with us, meeting with us, giving away any personal information. If you give them the opportunity to feel like they’re getting to know YOU – not just the “you” on your website” but the real you – you will gain trust and credibility, they will feel like they know you, and you will lend authenticity to your online interactions.
Encouraging prospects to view your “public” profile = less threatening and salesy than asking them to like your Business Page.