The document provides a comprehensive guide for businesses on how to effectively use Facebook for marketing, highlighting the platform's vast user base and importance in generating sales and brand awareness. It distinguishes between personal profiles and business pages, emphasizing necessary privacy precautions and best practices for content sharing and audience engagement. Additionally, it outlines strategies for growing followers, handling negative feedback, and utilizing tools for time management and content generation.

1. Facebook 101 for Business
Abbi Siler
Training/Business Consultant
lsiler@astate.edu l @abbisiler

2. What Is Facebook?
o Launched in 2004 , has grown to 1.11 billion users as of March
2013.
o Originally used to connect with friends, share photos, and real-
time updates.
o Has become one of the largest marketing phenomenons for
business today.
o If your customers are looking for your business on Facebook,
are you there?

3. Facebook
• 1 million+ active users each month (as of Jan 2014)
• 680,000,000 mobile users (phones, ipads, tablets)
• 48% of users log onto the site on any given day.
• Average time spent per user is 18 minutes.
• Average person has 130 friends on Facebook.
• Average number a person or group is connected to is 80 pages.
174,000,000+ people in United States
1,540,000+ people in Arkansas
66,000+ people in Jonesboro (25 mi)
Source: http://www.statisticbrain.com/facebook-statistics/

4. How Can Facebook Pages Help Your Business?
•Generate Potential Sales
•Spread Brand Awareness
•Update Clients on News,
Events, or Promotions.
•Build Relationships.
•Provide Customer Service
•Build & Sustain Credibility

5. Facebook Terminology
Profiles vs. Pages
Profiles are for people.
Pages are for business.
Friends vs. Likes
Friends are for profiles.
Likes are for pages.
Wall, Info, News Feed,
Insights, Places, & Tags.

6. Facebook Profiles
o Your Personal Facebook Account is set-up under personal email
account. You connect directly with other people by becoming friends.
You can actively participate on Community & Business Pages and
develop your own pages from this profile.
o Profiles are NOT to be used to promote businesses or
organizations. This violates Facebook’s Terms of Use. You can
potentially be terminated from Facebook all together.
o Allows Privacy Controls for all interactions on Facebook.

7. What To Include On Your Profile
• A recognizable photo – you want people to know who you are, and
recognize you when they are searching for you on Facebook.
• Work/Education – this will allow people to recognize you by your
place of work, and will also promote your business in it’s own way.
Education will provide credibility for your professionalism.
• Current City, Interests, Contact Info

8. Why Have Personal Profile?
• Perhaps you feel like you won’t use your personal profile very much,
but you do realize the need for your business to have a Page:
– Profiles will allow you to put a FACE with your business. When
interacting with other businesses on Facebook, your profile will
be how you represent your business.
– You may not want to be there, but your customers may want you
to be. Remember, your business won’t float without the
customer.
– If you really don’t want a profile, you can still create a page for
your business.

9. Facebook Privacy
Privacy is very important on
Facebook. Be sure to understand
what information you are sharing
online.
Let’s take a look at how to keep
your information safe on
Facebook!

10. Things to Remember about Facebook Privacy
• Don’t ever share anything you would
not put your picture next to on a
highway billboard!
• Use The Preview My Profile Button
when changing your settings.
• Protect your family & friends, don’t
share things about them that they
would not want to share!

11. Let’s take a break
& take time to connect online!
Facebook: facebook.com/asu.asbtdc
Twitter: @asbtdc_asu
Pinterest: pinterest.com/astatesbdc
Instagram: instagram.com/asusbtdc

12. Your Facebook Business Strategy
• What information would your
client need from you?
• Are you committed to
monitoring your Facebook
Page?
• Do you have the time or staff
to help?
• Do you have an updated
website?
• Develop a Facebook Strategy.
• Be honest about your goals.
• Who do you want to interact
with on Facebook?
• Clients, Potential Clients,
Enthusiasts, Local
Community?

13. Facebook Business Pages

14. Creating Your Business Page
• Select The Right Category
• Consider Your Page Name
– Your Company Name?
– Something Catchy?
– Keep It Simple & Memorable
Pages Are Public
Don’t Forge Another Company’s Name
Educate Yourself- Terms of Use & Promotion Guidelines

15. Let’s Create A Page (follow along!)
Facebook

16. What To Share On Your Business Page
• Photos: Location Photo, Top
Employee Photos, Retail Photos,
Action Shots, Promotional Ads
• Videos: Commercials, Fun Videos,
Informational Videos
• Links: News articles both local &
national, industry news, company
blog, & your website!
• Events: Share upcoming events
hosted by your company!
• Tag other industry pages
active on Facebook.
• Use keywords in every status
update!
• UPDATE REGULARLY!

17. It’s Not About YOU!
• Remember, this page is for
your clients & enthusiasts!
• Post info that they would like
or need!
• Allow your fans to post
comments, photos & info!
• Don’t be a pushy salesman!
A Few Tips To Grow Your Fans Quickly
-Get Your Employees Involved!
-Share your page with your existing friends on
Facebook, ask your staff to do the same!
-Send an e-mail to your client database,
include your Facebook Page in your
company newsletter!
-Include Facebook Link in the signature of your
emails & Business Cards!

18. Don’t Be SPAMMY!
• Act like a user, you don’t like to be sent a million messages. So don’t
do it to others!
• Don’t participate in aggressive marketing:
– Do not post links on your competitors page (that’s tacky)
– Don’t be a solicitor! Build Relationships, and encourage your
followers to promote your page for you!
• Don’t post your info about your Facebook Page on other’s walls
without permission!
• Don’t create multiple accounts with the same name.
• Don’t set up your business as a Profile.

19. What To Do When Something Negative Shows Up
• Business is Business – act professionally!
• Apologize Publically To Any Complaints.
• Reach Out Privately to Resolve The Situation. (Send a
message, or contact them personally)
• Move On – Don’t let negativity get you down.
If someone persists to write nasty things on your Facebook Page,
attempt to resolve the manner privately, & if all else fails report the
user to Facebook. (This is the ultimate LAST RESORT!)

20. Helpful Tools for Facebook Business Pages
o Find Content To Share:
Google Trends, YouTube.com, Industry Websites,
Google Alerts, Email Newsletters
Animoto Videos: Turn a stack of pictures into a 30 second
promotional video with exciting music!
o Time Management:
Hootsuite: Schedule Updates, Add other social
networks, monitor your brand with keywords
& activity.

21. Facebook Pages: Don’t Forget
• Facebook provides you with ‘Get Started’ steps – be sure to follow
their advice!
• Upload a colorful & eye catching logo!
• Post some basic content on your page before you send invitations
out to like your page!
• Links to your website, blog, share promotions, specials, ask
questions!
• Use your keywords in status updates & info sections!
• Provide at least 5 pieces of content relative to your business or
industry --before you share your page!

22. Remember….
DON’T GIVE
UP!

23. Questions?

24. Contact Us
Arkansas State University
Small Business and Technology
Development Center
(870) 972-3517
asusbtdc@astate.edu
www.astate.edu/a/sbtdc
www.facebook.com/ASU.SBTDC
www.twitter.com/asbtdc_asu