Facebook Marketing and Social Media More Information on Speaking and Training at http://MandySwift.com

1. Welcome
Your Customers Are Already Online ... Are You?
Internet Marketing Courses For Beginners
17 - 24 DEC 2012 – Day 3
Sharm el Sheikh

2. With Mandy Swift
Session One:
Introduction to Social Media:

3. Understanding the Purpose of your Social Media:
Increase Engagement and Interaction
around your product
Build Market Authority
Drive Social Engagement as an
important part of SEO
Develop the „Know, Like and Trust‟
Factor, which drives more sales

4. How To Choose the Right Social Media
Platform for YOU:
• Your Personality Type or Marketing Style
Depends on Two Things:
• Where Your Customers Are

5. How To Get ‘Found’ on Social Media:
 You have to get off your page – Don‟t
wait for people to find you - Find Them!
 Use Your Bio wisely!
 Don‟t Forget Your Keywords

6. Anatomy of a Great
Facebook Page:

7. Anatomy of a Great Twitter
Profile:

8. Anatomy of a Great
LinkedIn Profile:

9. Break

10. With Andy Medlam
Session Two:
Introduction to
Facebook Marketing:

11. Why

12. • Reached Over 1 Billion Users 2012
• 700 Billion Minutes Are Spent on
Facebook Each Day…
• More than 50% of active users log
on to Facebook on a given day

13. • More than 200 Billion posts are
commented on, and „liked‟ per
day
• More than 500 Million people
engage with Facebook on
external sites…

14. • 350 Million active users access
Facebook through mobile sites
and they are twice as active…
• 300 Million Photo‟s are uploaded
each day.

15. ‘Currently Over 1 Billion
Accounts Created’
So, Just to recap… Why
Facebook!?

16. So What Fuels 99% Of Your
Business?
& Where Does Money
Come From?
$$Money$$
People!!

17. How many people like
holidays?

18. This is IMPORTANT!!
It‟s NOW time to for you to Give Time to
Learning new Skills on how to grow your
business on the 2nd Largest Biggest Platform
on the internet today…
One thing Facebook is NOT!!
“An Over-Night Success”

19. Understanding the
difference between a
Personal Profile & a
Business Page…

20. Personal Profile
Is for Sharing & Connecting with
Friends, Family, Work Colleagues… Life‟s
Stories, Photo‟s, Jokes, Video‟s etc… etc…
You can use it to connect with potential business
clients but this is NOT a place to sell a
product/service
Registration and Account Security
4. You will not use your personal timeline for your own
commercial gain

21. Top 7 Reasons Why You Need A
Business Page!!
1 - Facebook Insights: Access to
Mounds of Data

22. 2 Facebook Tabs
3 Profiles Limited to 5,000 “Friends”

23. 4 Your Content Can Go Viral

24. 5 Facebook Ads
- Sponsored Stories
- Facebook Offers
- Contests
…ALL Facebook Advertising
Methods

25. 6 Ability to Assign Admin Roles
If you use Facebook as a business Page instead
of a personal profile, you open the door to assigning
admin roles based on the following:
Insights Analyst: View Insights
Advertiser: View Insights and create ads
Moderator: All of the above, plus send messages as the Page
and respond to and delete comments
Content Creator: All of the above, plus create posts as the
Page, edit the Page and add apps
Manager: All of the Above, plus Manage Admin Roles

26. 7 Avoid Being
SHUT Down…

27. Lets Head Over To Facebook &
Create A Business Page…

28. Break

29. With Andy Medlam
Session Three:
How to Grow Your ‘Likes’
and
Turn Them into Customers:

30. How to Build
Your Presence
On Facebook!!

31. There isn’t just a ‘One Thing’ secret
that’s going to give you MASSIVE
RESULTS!!
It’s everything done Collectively,
Consistently each and everyday that
brings you RESULTS!!

32. Gaining More ‘Likes’
• Adding your Page URL inside your E-mail Signature
• Adding your Page URL to ALL offline marketing
materials
• Daily ‘posting’ on similar pages
• Join Groups within the same niche
• Link Your Personal Profile with your business page
• Search on Facebook Search Bar
• Facebook Ads –
• Sponsored Stories
• Promoted Posts
• Direct Ads
• Add Your page URL to External sites with Social Plugins
Websites/Blogs/Articles/Videos/Images

33. Increasing Engagement –
Give It That Human Touch
• Highlight the team behind your Facebook Page
• Your Fans don’t want to connect with your brand or
logo… They want to talk to YOU.
• First names ALWAYS.
• Brands that ALLOW their Pages admins to have real
conversations with their Fans are much more likely to
have active, engaging Pages.

35. • Content = Video, Stats, Quotes, Audio,
Pictures, Thoughts, Questions
• Your content should Educate, Entertain,
and/or Motivate!!
• Publish your BEST stuff… Don’t Hold
Back!!
Always Think…. That Human Touch!!

36. • Engagement is about getting your Fans to take
ACTION.
• Get Fans to post on your Page, comment on your
posts, click the ‘Like’ button next to your posts and
share your content
• Engagement is about showing up daily and taking
an interest in your Fans likes, interests and opinions
Cultivate Engagement with 2 Way
Dialogue!

37. Make It Fun: What was the last movie you saw? Two
thumbs up or a waste of time?
Let them promote themselves: Do you have a
Facebook page? Post your link below to share with
the group!
Keep it easy: One word answers generate more
engagement
3 No-Fail FB Questions

38. It‟s not ALL about just getting „Likes‟…
This is just a Process to Generate more
High Quality Leads!!
**This is where the REAL
Power Kicks In**

39. Offer Your Audience Something of VALUE In-Exchange
For Their Name, Email Address
**This is where the REAL
Power Kicks In**

40. Idea‟s for FREE Giveaways
• Places NOT To Miss In (________)That Other
Travel Agents DON‟T Know About.
• Top 7 DO‟s & DON‟T If You Travel To (______).
• Top 9 Adventures NOT to miss on your Holidays
In (_______).
• Your FREE (_________) Guide So You Don‟t Miss
ALL the Excitement.
• Visiting (______)? Places to Visit from a locals
point of VIEW.

41. Once Someone as subscribed to your FREE
Give-Away you can now build a TRUE
Relationship up with these potential client via
E-Mail Marketing

44. Break

45. Facebook Case Study:
With Khalid Fahad AlThawadi
Session Four:

46. Facebook ‘Hotseats’:

47. Wrap-up: Summary and Key Points
from Day 3, plus
Q & A