The document discusses why businesses should blog and use Facebook. It notes that blogging can help with search engine optimization, establish expertise, increase leads and sales, and show a human element. It provides tips for getting started with blogging, including determining the platform, tone, and posting schedule. The document also discusses best practices for blog posts and promoting posts on Facebook, such as using images and pinning or highlighting engaging posts.

1. Fire Up Authority &
Authenticity through
Blogging & Facebook
Illuminate Presentation- September 2012

2. Why Businesses Should Blog
✴ Establish expertise
✴ SEO value
✴ Extend beyond talking directly
about your product and
service
✴ Increase leads and sales
✴ Shows a human element

3. SEO Awesomeness
✴ The average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages

4. Why Businesses Should Blog
✴ Establish expertise
✴ SEO value
✴ Extend beyond talking directly
about your product and service
✴ Increase leads and sales
✴ Shows a human element

5. People do business
with people.

6. Myths about Blogging
✴ Takes too much time
✴ Don’t have enough resources
✴ Traffic is most important
measure of success

7. How to Get Started
✴ Determine blog platform
✴ Define your tone (and know your target
audience)
✴ Create a posting schedule

8. What to Blog About
Events
Customer testimonial
Solutions to your Tips associated with
customer’s problems
your product
Top 10
Compare products or services
Sneak peaks of new
How-to
Charity/volunteering
products or services
Behind-the-Scenes
Round up helpful articles
for your customer
Discounts/coupons/giveaways
A frequently Random holidays that tie into your
asked question
product or target audience

9. WIIFM?

10. Things Every Blog Post Needs
1. Well-crafted headline
2. At least one image
3. Good formatting
4. Proper grammar and spelling
5. Links to related articles or products
6. Ability to leave a comment
7. Buttons for sharing to Facebook, Twitter, etc.

11. Well-crafted headline
Image
(this one’s
Pinterest-
friendly!)
Formatting

12. Things Every Blog Post Needs
1. Well-crafted headline
2. At least one image
3. Good formatting
4. Proper grammar and spelling
5. Links to related articles or products
6. Ability to leave a comment
7. Buttons for sharing to Facebook, Twitter, etc.

13. Links and
related articles
Easy to
share
Ability to
Comment

14. Promoting Your Posts
✴ Make people curious
✴ Use an image when possible
✴ Hit multiple platforms
✴ Don’t be spammy

15. Article:
7 Tips for an Insanely
Organized Life
Promote:
“Tip #6 may surprise
you.”

16. Facebook Pop Quiz
✴ True or False:
✴ Asking fans to like or share a post for a chance to
win something is a great way to build a fan base.
✴ Photos get more engagement than text-only
updates.
✴ Likes are the most important Facebook metric.

17. Facebook Pop Quiz
✴ True or False:
✴ FALSE: Asking fans to like or share a post for a
chance to win something is a great way to build a
fan base.
✴ TRUE: Photos get more engagement than text-
only updates.
✴ FALSE: Likes are the most important Facebook
metric.

18. Facebook
✴ The surprise thing Facebook told me
✴ Pinning and highlighting posts
✴ How to get engagement
✴ Facebook’s Terms of Service
regarding promotions
✴ Avoiding bad etiquette
✴ Have ready-to-go responses
for FAQs

19. Pinning a Post

20. Highlighting

21. Facebook
✴ The surprise thing Facebook told me
✴ Pinning and highlighting posts
✴ How to get engagement
✴ Facebook’s Terms of Service
regarding promotions
✴ Avoiding bad etiquette
✴ Have ready-to-go responses
for FAQs

22. Facebook Engagement
✴ Use Images
✴ Find the best times to post
✴ Give something back
✴ Ask questions that are:
✴ Simply worded
✴ Easy to answer
✴ Gets people talking about themselves

23. Facebook
✴ The surprise thing Facebook told me
✴ Pinning and highlighting posts
✴ How to get engagement
✴ Facebook’s Terms of Service
regarding promotions
✴ Avoiding bad etiquette
✴ Have ready-to-go responses
for FAQs

24. Promotions on Facebook

25. Facebook
✴ The surprise thing Facebook told me
✴ Pinning and highlighting posts
✴ How to get engagement
✴ Facebook’s Terms of Service
regarding promotions
✴ Avoiding bad etiquette
✴ Have ready-to-go responses
for FAQs

26. Got a Q?
I’ve got an A.

27. Find it all here:
http://
www.momcomm.com/
illuminate/