Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Monter
o
Project & Portfolio I: Week
1
September 4, 2022

2. My name is Jose Antonio Montero but I preferred to be called
Anthony Montero. I am a Latino born and raised in Los Angeles,
California and also an alumni from Montebello High School. After
graduation in 2008 I decided to take a break from school which
lasted roughly 12 years. During those 12 years I developed an
extensive work experience background and skill set which includes
the hospitality and restaurant industry , security, sales, marketing,
and becoming an entrepreneur. I’ve grown to have a passion for the
marketing industry and decided to enroll in Full Sail University’s
Online Digital Marketing Bachelors program. I also have a passion
for the arts such as music and
fi
lm and I am a music producer and
singer as a hobby. Now I am 32 years old and I am in the process of
fi
nishing my degree at Full Sail. I also work part time as a server at a
country club, I build websites as a side hustle and I do general
marketing for businesses of all kinds. What makes me unique is that
I have an entrepreneurial mindset and I am a hard worker that is
always taking an extra step forward to achieve my goals. Upon
graduating from Full Sail university my goal is to work for a company
in the music industry such as Live Nation in the marketing
department and eventually learn the skills and experience to work my
way up to Director of Marketing. My ultimate goal is to not only be
employed by a major company but also build my own digital
marketing business and learn coding skills to build websites.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Public Relations Specialis
t
• Business Intelligence Analys
t
• Marketing Manage
r
BRAND ARCHETYPE - My archetype
strongly resonates with Responsibility and
Leadership. These two qualities are my
main priorities when it comes to doing my
work and executing projects in a timely
manner. Professional etiquette is a high
standard for me when providing a service
or as an employee.
[Marketing] for [Music Industry]

4. [Music Industry & Marketing Employers]
TARGET AUDIENCE
Michael Rapino
Outreach Plan
:
• One task I will complete to prepare for initial contact will be
acquiring feedback and a letter of recommendation from my
current and previous employers, mentors, colleagues, and
professors
.
• My initial contact will be sending a professional email to
Michael Rapino that will include my resume, headshot, contact
info and a detailed letter of my interest in working for Live
Nation.
• If I don’t hear back from Michael Rapino I plan to follow up with
a second email and then a phone call.
[CEO] at [Live Nation]
Joshua Brandau
Outreach Plan
:
• One task I will complete to prepare for initial contact is
polishing my Linked In Pro
fi
le and acquire professional
certi
fi
cates in marketing from Linked In
.
• I will use Linked In as my initial way to contact Joshua
Brandau
.
• I will follow up wish Joshua via a professional email
expressing my interests and goals if I don’t hear back from
him in 2 weeks.
[CEO] at [Nota]
Mapi Moran
Outreach Plan
:
• One task I will complete before reaching out to Mapi
Moran is polishing my phone pitch. I will do this by role
playing with a mentor or friend over the phone
.
• The method of communication I plan to use on reaching
out to Mapi Moran is via a professional telephone call..
• I will wait 2 weeks and if I don’t hear back from Mapi
Moran I plan on sending a professional email
expressing my interests and goals in working for
Golden Voice.
[Vice President of Brand and
Marketing] at [Goldenvoice
AEG Presents]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Become employed by a company like Live Nation, Golden Voice, or
The Los Angeles Times
.
‣ I will reach out to the CEO and marketing managers of
these organizations including follow emails and phone calls
if I don’t hear back. I plan on doing this the
fi
rst year after
graduation
.
Mid Term: (2030
)
• Become the marketing manager at the organization I work for
.
‣ I will prove my skill sets and responsibility within the
organization and ask the Manager or CEO to consider me
for a higher position. I plan on doing this after 5 years at
the organization
.
Long Term: (2035
)
• Become the Marketing Director of the organization and launch my
marketing company side business
.
‣ By then I plan to have a polished linked in pro
fi
le with up to
date content and experience. I will petition for the position
of marketing director at the organization I work for and also
build my side business as a digital marketing consultant. I
plan on achieving this within the 10 years of working for the
marketing department of an organization.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Web Developer
SOFT
HARD
Novice / Adept / Expert
Marketing Strategies Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Teamwork Ef
fi
cient Novice / Adept / Expert
Data Science
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Driven Novice / Adept / Expert
Resourceful Novice / Adept / Expert

7. I help businesses achieve their marketing
goals by working hard and being
responsible.
PROMISE

8. CREDENTIALS
Work Experience
:
• Server at the Manhattan Country Clu
b
• Security of
fi
cer for AEG & Allied Universal
• Sales Manager at Smart Circle
• Marketing Consultant & Web Developer
Education:
• Montebello High School, H.S. Diploma,
Graduated in 2008
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• I volunteered as a tutor in my
neighborhood through a community
organization.

9. COMPETITION
Sydney Fong
Industry Experience
:
• Marketing Manager
Education
:
• University of Arizona, BS Business Marketing,
Marketing/Psychology
Leadership Experience
:
• Director of Marketing at Cross Coast Grou
p
• Marketing Manager at Goldenvoice AEG Presents
Skills and Pro
fi
ciencies
:
• Social Media Marketing
• Event Management
• Marketing strategy
Jose Montero
Overall Online Presence
:
• Sydney has over 500 connections. No banner. Overall
Sydney has a professional pro
fi
le but her headshot is
not professional standard. The pro
fi
le is detailed with
previous work experience and skills. Sydney has no
published articles. Sydney is active on Instagram and
Facebook. The linked in url is not custom
.
• Grade: Average. 75 out of 100
Industry Experience
:
• Marketing Consultant
Education
:
• Full Sail University, BS Digital Marketing, Expected
2024
Leadership Experience
:
• Sales Manager at Smart Circl
e
• Marketing Consultant
Skills and Pro
fi
ciencies
:
• Web Development
• Graphic Desig
n
• Marketing Strategy
Overall Online Presence
:
• Under 10 connections. No banner. Head shot is not
professional. The Linked In pro
fi
le is not detailed. No
published articles. Not very active in social media.
Linked in URL not custom
.
• Grade: Poor. 20 out of 100

10. COMPETITION
Alyssa Tong
Noteworthy Experience
:
• Skip Tracer at SAFC
O
• Co Leader at Amscot Financia
l
• Associate at Panera Bread
Jose Montero
Industry Experience
:
• Fullsail Alumni
Education
:
• BS Internet Marketing
Skills and Pro
fi
ciencies
:
• Digital Marketing
• Leadershi
p
• Time Management
Overall Online Presence
:
• Alyssa Tong has roughly 40 connections on Linked In.
There is no banner. Headshot is not professional.
Pro
fi
le is mildly detailed. There are no published articles
for Alyssa. Alyssa is somewhat active on social media.
Linked In URL is not custom
.
• Grade: Poor. 30 out of 100
Industry Experience
:
• Marketing Consultant
Education
:
• Full Sail University, BS Digital Marketing, Expected
2024
Leadership Experience
:
• Sales Manager at Smart Circl
e
• Marketing Consultant
Skills and Pro
fi
ciencies
:
• Web Development
• Graphic Desig
n
• Marketing Strategy
Overall Online Presence
:
• Under 10 connections. No banner. Head shot is not
professional. The Linked In pro
fi
le is not detailed. No
published articles. Not very active in social media.
Linked in URL not custom
.
• Grade: Poor. 20 out of 100

11. BRAND POSITION
For [MARKETING MANAGERS] who [ARENIN THE
MUSIC INDUSTRY], I provide [HARD WORK,
RESPONSIBILITY AND LOYALTY] because
[ACHIEVING NOT ONLY MY GOALS BUT YOUR
GOALS AND THE GOALS OF THE COMPANY ARE
WHAT INSPIRES ME TO DREAM BIGGER AND WORK
HARDER EACH DAY.]
“THE ACHIEVER”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Digital Summi
t
‣ October 3-4, 2022 | Los Angeles, C
a
• Adweek Brandweek
‣ September 12-16, 2022 | Miami, Florid
a
• American Marketing Association
Digital Marketing
• Primary Content: I will create more visual content that will
connect with my audience. I will also publish my latest
projects and work. I will create a blog
.
• Primary Tools: I will use, Linked In, Instagram, YouTube, and
Tik Tok to promote my content about 1-2 times per wee
k
• Website: Moving forward I will use my Digital portfolio site to
guide me in establishing my brand and promote brand
awareness to create an inviting atmosphere for my website
and content viewers.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek the mentorship of Live Nation CEO Michael
Rapino. Michale should have a driven and focused life
style with goals and proven track record in the industry.
Estimated to establish a Linked In connection
September, 2022
Formal Education
• Full Sail University Bachelor of Science in Digital
Marketing. Expected, 2024.
Technical Skills
• Search Engine Optimization, take a certi
fi
cate course
from Linked In- Live Nation, March 2023
• Data Analyst, take a data analyst boot camp - Disney
Media and Entertainment Distribution, March, 2023
• Product Marketing,
fi
nish my degree at Full Sail-
Google, March, 2024
Soft Skills
• Time Management, practice waking up extra early and
building a routine - Live Nation, December, 2023
• Relationship n& Networking, practice people skills and
create more connections on Linked In, Disney Media
and Entertainment Distribution, March, 202
4
• Creative skills, learn more about critical thinking such
as reading books, Google, March, 2024

14. YOUR NAME
You know having an experienced marketing
consultant and strategist on your team can create
bene
fi
cial growth for your company? Well that is what I do, I
have over 10 years of experience in the marketing and sales industry, I
create websites and also implement successful strategies to grow your
business. In fact, I have helped over 300 people build their website and
launch their business.
“

15. REFERENCES
Occupation keyword search. O*NET OnLine. (n.d.). Retrieved September 4,
2022, from https://www.onetonline.org/
fi
nd/quick?s=Marketing
Live Nation Entertainment Reviews | Glassdoor. (n.d.). Retrieved September 5,
2022, from https://www.glassdoor.com/Reviews/Live-Nation-Entertainment-
Reviews-E7601.htm
Working at goldenvoice | glassdoor. (n.d.). Retrieved September 5, 2022, from
https://www.glassdoor.com/Overview/Working-at-Goldenvoice-
EI_IE496728.11,22.htm
Male working with computer laptop on wood bar in cafe.business lifestyle
concepts .digital marketing concepts with male working with computer laptop
showing data interface for processing. stock photo. Adobe Stock. (n.d.).
Retrieved September 4, 2022, from https://stock.adobe.com/images/male-
working-with-computer-laptop-on-wood-bar-in-cafe-business-lifestyle-concepts-
digital-marketing-concepts-with-male-working-with-computer-laptop-showing-
data-interface-for-processing/273982354
Digital Marketing Technology Concept. internet. online. search engine
optimisation. Seo. SMM. advertising. stock photo. Adobe Stock. (n.d.).
Retrieved September 4, 2022, from https://stock.adobe.com/images/digital-
marketing-technology-concept-internet-online-search-engine-optimisation-seo-
smm-advertising/195800657?asset_id=316796391
Sign up. LinkedIn. (n.d.). Retrieved September 4, 2022, from https://
www.linkedin.com/mwlite/in/michael-rapino-870232186
Joshua Brandau - chief executive of
fi
cer - NOTA | linkedin. (n.d.).
Retrieved September 5, 2022, from https://www.linkedin.com/in/
joshuabrandau
Log in or sign up. LinkedIn. (n.d.). Retrieved September 4, 2022, from
https://www.linkedin.com/
Mapi Moran - Vice president Brand & Marketing, goldenvoice -
linkedin. (n.d.). Retrieved September 5, 2022, from https://
www.linkedin.com/in/mapi-moran
Live Nation Entertainment Hiring Data scientist - marketing in West
Hollywood, California, United States. LinkedIn. (n.d.). Retrieved
September 4, 2022, from https://www.linkedin.com/jobs/view/data-
scientist-marketing-at-live-nation-entertainment-3066132884?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply
&utm_medium=organic
Gurjar, D. (2018, July 19). Soft skills vs technical skills – which is more
important for getting jobs. LinkedIn. Retrieved September 4, 2022, from
https://www.linkedin.com/pulse/soft-skills-vs-technical-which-more-
important-getting-dipesh-gurjar
Alyssa Tong - Relevant School Digital Marketing projects - full sail ...
(n.d.). Retrieved September 5, 2022, from https://www.linkedin.com/in/
alyssatong
Marketing community and conference series. Digital Summit. (n.d.).
Retrieved September 4, 2022, from https://digitalsummit.com/?
gclid=EAIaIQobChMI_P7
fl
cr8-
QIVBRvUAR2jZgCKEAAYASAAEgIsk_D_BwE
Brandweek 2022. (n.d.). Retrieved September 5, 2022, from https://
event.adweek.com/brandweek-2022/1948582
Google. (n.d.). Product marketing manager, Growth Marketing, google
play. Google Careers. Retrieved September 4, 2022, from https://
careers.google.com/jobs/results/124525474027053766-product-
marketing-manager-growth-marketing-google-play/?
category=MARKETING
Freeman, J. (2022, September 2). 2022 AMA Symposium for the
marketing of Higher Education. American Marketing Association.
Retrieved September 4, 2022, from https://www.ama.org/events/