2. I am a caring person who looks to help
everyone succeed. As a child my family was not
rich financially but full of love for one another.
This love helped me know the importance of
building and maintaining relationships both
personal and business. I have a combined 15+
years in Multi Media Sales. My goal is to
continue to learn so I can educate others and
self improve.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Web & Digital Interface Designer
• Web Developers
• Search Marketing Strategist
BRAND ARCHETYPE - Caregiver, I
focus on helping, supporting and
nurturing others through marketing
sales, creation and maintaining
process.
Marketing for Digital Marketing
4. Creative and Digital Marketing
TARGET AUDIENCE
Dave Taylor
Outreach Plan:
• Must complete a short reason for contacting.
• I will reach out via LinkedIn to contact Dave.
• I will followup with an email within a week.
Chief Creative Officer at
Seven Mountains Media
Nickle LaMoreaux
Outreach Plan:
• Review her history with the company.
• Connect through LinkedIn.
• Followup via LinkedIn message.
Glenn Cademartori Outreach Plan:
• Find out more about him through google search.
• Message through LinkedIn.
• Stop in to set up a meeting with him.
Vice President Marketing at
Mount Airy Casino Resort
Chief Human Resource Officer
at IBM
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Work with my current employer to obtain digital
marketing experience.
‣ Build a portfolio of website and digital designs.
10 projects within a the year after graduating in
2023. While continuing my current position
apprentice with our creative and digital team.
Mid Term: (2024)
• Move into a position that is more digital marketing.
‣ Either with current company or creating a side
business to hone my capabilities. Continue
building a portfolio adding 25 more projects
within 2024.
Long Term: (2025)
• Work with a top industry to focus on one specific
business to manage their marketing efforts. Through
all aspects of marketing
‣ By working with top well known company
locally or internationally.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Multimedia
SOFT
HARD
Expert
Sales and Marketing Expert
Time Management Expert
Communication Expert
Computers and Electronics
SOFT
HARD
Adept
Software Technology Adept
Customer Service Expert
Communication Expert
7. I help my clients achieve their goals by
consistent open communication.
PROMISE
8. CREDENTIALS
Work Experience:
• Regional Multimedia Sales Executive
• Business office manager
Education:
• Business Writing, Social Media writing, The Writing
Process- Creative Writing Certificate,Northampton
Community College
• Digital Marketing A.A.S., Full Sail University (Exp. 2023)
Awards:
• Certified Sandler Bronze Training
• Display Advertising Primer MarketMotive
• Digital Diamond Gatehouse Media Elite
• 2nd place award in Business Building campaign
• Google Adwords Certified
• RAB Radio Sales Certified
• Propel Marketing Certified
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Reno Hart
Industry Experience:
• I do not see any Industry Specific
Experience
Education:
• South Puget Sound Community College
• LinkedIn Classes - Building a portfolio with Adobe
Portfolio and what comes next is future creating the
web.
Leadership Experience:
• Shift Supervisor
Skills and Proficiencies:
• Social Media /Content Creation - 0 endorsements
• YouTube Marketing - 0 endorsements
• Facebook Marketing- 0 endorsements
Janene Hachemeister
Overall Online Presence:
• 42 connections, no banner image customized,
professionalism of headshot, not a very detailed profile
, No published articles, not sure if he is active on other
social media, their LinkedIn URL is not customized
• Grade: Average, 65 out of 100
Industry Experience:
• 15 years Multimedia Sales Executive
Education:
• High School Diploma
• LinkedIn Classes for CMS for Web Design and
mapping the modern web design process
Leadership Experience:
• Management Experience
Skills and Proficiencies:
• Social Media - 57 endorsements
• Advertising— 53 endorsements
• Email marketing- 43 endorsements
• Online Marketing- 19 endorsements
• New Business Development- 27 endorsements
Overall Online Presence:
• 7,100 connections, banner image is not customized,
professionally taken headshot, could use more details
in profile information, no published articles, active on
other social media, LinkedIn URL is not customized
• Grade: Average, 70 out of 100
10. COMPETITION
Maya Eapen
Noteworthy Experience:
• IBM Designer
• UX Research & Design Internship/Start English Now
• UNOPS- Graphic Web Design Internship
• Thence- Visual Communications Internship
Janene Hachemeister
Industry Experience:
• 10 months Visual Designer
• 18 months Internship various
companies
Education:
• Parsons School of Design- The New School
• Indian School of Design and Innovation
Skills and Proficiencies:
• Principle- 1 endorsements
• Adobe XD- 1 endorsements
• HTML/ CSS- 1 endorsements
• Graphic Design-1
• Product Design-1
• Adobe Illustrator-1
Overall Online Presence:
• 400 connections, No banner image customized,
professionalism of headshot, not very detailed profile,
no published articles, active on twitter and has a
personal website, her is LinkedIn URL is not
customized
• Grade:Average, 80 out of 100
Industry Experience:
• 15 years Multimedia Sales Executive
Education:
• High School Diploma
• LinkedIn Classes for CMS for Web Design and
mapping the modern web design process
Leadership Experience:
• Management Experience
Skills and Proficiencies:
• Social Media - 57 endorsements
• Advertising— 53 endorsements
• Email marketing- 43 endorsements
• Online Marketing- 19 endorsements
• New Business Development- 27 endorsements’
Overall Online Presence:
• 7,100 connections, banner image is not customized,
professionally taken headshot, could use more details
in profile information, no published articles, active on
other social media, LinkedIn URL is customized
• Grade: Average, 70 out of 100
11. BRAND POSITION
For local businesses who need digital marketing
services, I provide personal attention throughout
the marketing process because I feel the need to
make sure all steps are completed to ensure your
satisfaction and most of all your return on
investment.
“CAREGIVER”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Design+ Marketing Summit - Creative Pro
‣ July 18-19 | Online Event
• NEPOOL Markets Committee Summer Meeting
‣ July 12| Online Event
• Developing Applications with Google Cloud-Jellyfish Training
‣ August 2 | Virtual Classroom
Digital Marketing
• Primary Content: I will place my work once completed and
consumers testimonials would help highlight my “Caregiver”
Brand Archetype
• Primary Tools: LinkedIn Monthly and branding website
• Website:I will like to place the work that I am proud of with a
testimonial from clients to show that I walked them through the
process and made sure they were satisfied with the results.
13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? One the is in the industry and willing
to guide me What experience and/or lifestyle should
they have? I would like them to be successful and enjoy
what they do.
Formal Education
• Complete my Digital Marketing A.A.S. Degree 2023
Technical Skills
• Graphic Design Course, LinkedIn Learning , September
2022
• Web Design Course, LinkedIn Learning, October 2022
• Digital Marketing Bachelor’s Degree, Full Sail University
2024
Soft Skills
• Adaptability - LinkedIn Learning August 2022
• Work Ethic- Linked In Learning August 2022
• Leadership- LinkedIn Learning August 2022
14. Janene Hachemeister
You know how websites are not responsive or ADA compliant? Well, what I
do is create attractive responsive and ADA compliant websites. In fact, I
have saved many companies from being fined for non compliance.
15. REFERENCES
About pg. [Dave Taylor] Retrieved July 3rd, 2022. LinkedIn.
https://www.linkedin.com/in/dave-taylor-37844785/
About pg. [Glenn Cademartori] Retrieved July 3rd, 2022.
LinkedIn.
https://www.linkedin.com/in/glenn-cademartori-9254922/
About page [Janene Fischer Hachemeister] Retrieved July 3rd,
2022. LinkedIn.
https://www.linkedin.com/in/janene-hachemeister-952a08b3/
About page [Maya Eapen] Retrieved July 3rd, 2022. LinkedIn.
https://www.linkedin.com/in/maya-eapen-9a1508180/
About pg. [Nickle LaMoreaux]. Retrieved July 3rd, 2022.
LinkedIn.
https://www.linkedin.com/in/nickle-lamoreaux/
About page [Reno Hart] Retrieved July 3rd, 2022. LinkedIn.
https://www.linkedin.com/in/reno-hart-122616192/
Affiliated Marketing Animated tag world cloud, text design
animated seamless loop (N/A) Retrieved July 3rd, 2022 From:
https://www.dreamstime.com/k-affiliate-marketing-animated-
tag-word-cloud-text-design-animation-seamless-loop-cg-k-
affiliate-marketing-animated-tag-word-cloud-video192047654
Image Author Unknown. (N/A) “Digital Marketing Diagram.”
Indian. School of Digital Marketing Management & Technology
https://isdmmt.com/digital-marketing-overview/digital-
marketing-essentials-award/
National Center for O*NET Development. O*NET Online Help:
Find Occupations. O*Net Search Marketing Strategist.
Retrieved July 3rd, 2022 from:
https://www.mynextmove.org/profile/summary/13-1161.01
National Center for O*NET Development. O*NET Online Help:
Find Occupations. O*Net Web & Digital Interface Designers.
Retrieved July 3rd, 2022 from:
https://www.mynextmove.org/profile/summary/
15-1255.00
National Center for O*NET Development. O*NET Online Help:
Find Occupations. O*Net Web Developer . Retrieved July 3rd,
2022 from:
National Center for O*NET Development. O*NET Online Help:
Find Occupations. O*Net Web Developers Retrieved July 3rd,
2022 from:
https://www.mynextmove.org/profile/summary/15-1254.00
No Author (N/A) Everything You Need to Know About Web
Accessibility Compliance & Legislation. AccessiBe.
https://accessibe.com/compliance?utm_feeditemid=&utm_devi
ce=m&utm_term=accessibe%20lawsuit&utm_source=google&
utm_medium=ppc&utm_campaign=GSN_%7C_Global_%7C_a
ccessiBe%E2%84%A2_
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.