Find out how to build relationships and increase sales for your business with Linkedin Networking for Professionals.

1. Dubyts Communications Inc. 2017
LinkedIn Networking For Professionals

2. • Networking is a top
priority for many
owners, managers
and professionals
• It is one of the most
effective tactics in
building relationships
and growing your
client base.
Networking Works

3. • Join groups
• Participate in conversations
• Start conversations
• Reconnect with university colleagues
(who are now potentially connected in
many other ways)
• Get introduced to suspects and
prospects
• Recommend people, endorse people
and be recommended and endorsed
back.
LinkedIn is essentially networking online. It allows you to:

4. But one of the things LI has over it’s face-to-face
counterpart is its power to:
• Connect you with people you may never have had the
opportunity to meet, locally, nationally or internationally
• Regularly get you in front of your audience without leaving
your desk
• Become a publisher, increase your profile
and become a thought leader and expert
in your field by publishing articles on
LinkeIn’s Pulse
• AND build a relationships with your next
BIG client while you’re on vacation!

5. The Numbers
• Canadians visit LinkedIn about twice per
week.
• This network is most popular with
middle-aged Canadians (GenX, 45-54
years of age).
• 46% of those earning $100K-$250K use
LinkedIn.
• 36% of parents with children under 18
are on LinkedIn.
• 48% of those holding a post graduate
degree prefer LinkedIn.

6. Every skilled craftsman knows that
there is a tool for every task, and it’s
good to keep enough tools in the tool
belt to get the job done.
Social media is a big tool belt, and for
B2C, Facebook, Twitter, Instagram,
Pinterest have an undeniable edge,
but when it comes to B2B, LinkedIn is
king!♛

8. Improved Conversions

9. 1. Have a purpose
2. Set time limits
3. Do your homework
4. Rehearse your elevators pitch
5. Introduce people
6. Write it down
7. Listen 80%, talk 20%*
8. Dress for success
9. Follow up
Rules of Face-to-Face Marketing

10. Research, join and participate in Groups
Build Your Credibility

11. Publish on Pulse
Build Your Credibility

12. • Your perfect customer is only a few clicks away!
• Advanced Search
Finding Your Next Big Client

13. Upgrade to Premium?

14. As many as a dozen older plans are now consolidated
into four new ones, as follows:
• Job seekers now are being steered toward a
$29.99/month premium package designed for
them.
• An all-purpose Business Plus plan is now priced at
$59.99/month.
• The premium service for sales people is
$79.99/month.
• A premium plan for hiring specialists, known as
Recruiter Lite, is $119.99/month.
Evaluate Cost vs Benefits

15. Increase engagement!
• Optimum post length – B to B: 16-25
words; B to C: 20-25 words
• Keep link titles under 70 characters
• 20 posts/mo (1/biz day) can help you
reach 60% of your audience.

16. • Posts that ended with a questions have 15% higher
engagement
• Crowdsource by asking questions to increase engagement and
then publish the results
Ask questions at the end of your updates

18. Dubyts Communications Inc. 2017
LinkedIn Networking For Professionals