I created this slideshow on my Personal Brand Exploration using my selected typography and color pallet.

1. PERSONAL BRAND EXPLORATION
Lydia Evans
Project & Portfolio I: Week 3
May 22, 2020

2. Originating from a small town in Georgia, Lydia is the eldest of
three kids, from a large extended family which cultivated her love
for community and the knowledge of how important having a
community is. She was raised in a close church community which
helped cultivate her desire to help the community and those
around her even more. Lydia’s desire to work with non-profits and
individuals on social media management and lifestyle management
led her to the path of obtaining her Bachelor’s of Science degree in
Digital Marketing at Full Sail University with an anticipated
graduation date of 2020.
IDENTITY

3. PROFESSION
Potential Job Titles
• Advertising and Promotions Manager
• Web Administrator
• Public Relations Specialist
Girl Next Door Archetype - By connecting
within the community and everyone
involved, Lydia plans and executes social
media campaigns and websites that are
designed for each individual need that
resonates with consumers and leaves them
feeling deeply connected to the company or
individual that wants to reach them.
Digital Marketing for individuals and Non-profit Organizations

4. Demographics - 70% Female, 30-40 years
old. Both white and African American. College
educated and located in MidWest America.
Psychographics - Professional, goal-
oriented, passion-driven.
Ideal Audience Members - Crystal
Sewell, Director of Talent and HR (The Kresge
Foundation); Amanda Short, HR Director (The
Kresge Foundation); Sage Weinglass, Owner/
Operator (The Witty Housewife); Rhiannon
Linderman, HR Supervisor (The Salvation Army-
Detroit)
Individuals, Non-profit organizations, Bloggers, Influencers
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Begin designing website for current employer and renovate church website
‣ Connect with leading industry professionals, at least 30 LinkedIn connections
by February 29, 2021, get more involved in non-profits, begin making
connections in the blogging and influencer world.
Mid Term: (2025)
• Lead at least 3 successful media campaigns with either a non-profit, blogging, or
influencer aimed at gaining more followers or expanding knowledge of campaigns.
‣ Expand followers or volunteers by at least 30% by December 31, 2025.
Long Term: (2040)
• Have a successful website, blog, and social media that reaches industry leading
professionals.
‣ Work with many influencers and non-profits by freelancing and expanding
into a large network and focus solely on freelancing to individuals and
companies while also focussing on my person website, blog, and social
media.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 85%
Adobe Creative Suite 65%
Professional Writing 80%
Time Management 90%
SOFTHARD
Adobe Creative Cloud 65%
WordPress CMS 65%
Critical Thinking 75%
Oral Expression 50%
SOFTHARD

7. I help individuals and organizations gain a loyal following by
planning and executing social media campaigns by
connecting to their followers on a deeper level.
PROMISE

8. CREDENTIALS
Work Experience:
• 1 + years of social media management for non-profit
organizations
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2020)

9. COMPETITION
Jessica Dill
Industry Experience:
• 1 year managing personal blog and Etsy store
Education:
• Currently enrolled at Full Sail University acquiring a B.S. in Digital Marketing
Leadership Experience:
• Lead Designer for Soul Creative for 1 + years
Skills and Proficiencies:
• Adobe Illustrator
• WordPress
• Microsoft Office
• Logo & Graphic Design
Lydia Evans
Overall Online Presence:
• Less than 100 connections; both profile and cover pictures are personalized.
Lots of skills and experience listed. LinkedIn URL not customized, but
personal blog is linked, however it does not seem to work.
• Grade: Average: 50 out of 100.
Industry Experience:
• 1 year social media managing for non-profit organizations
Education:
• Currently enrolled at Full Sail University acquiring a B.S. in Digital Marketing
Leadership Experience:
• Upper management for non-profit organization for 5 + years
Skills and Proficiencies:
• Wix.com
• WordPress
• Microsoft Office 365
Overall Online Presence:
• Less than 10 connections, with a personal picture but no customized cover
photo. One lynda.com certification listed, but have not completed the skills
section and just a few interests. Personalized URL but no other sites linked.
• Grade: Poor: 20 out of 100.

10. COMPETITION
Karlie Newman
Industry Experience:
• 4 months. “Marketing Specialist” for BENECOR
• 1 year “Marketing Coordinator” for Michigan International Speedway
• 1 year “Digital Marketing Specialist” for Grueninger Travel Group
• 7 months “Social Media Coordinator” for Paradigm Media Consultants
• 5 months “Field Marketing Intern” Indianapolis International Speedway
Education:
• Media Advertising, B.S., Indiana University Bloomington
Leadership Experience:
• 1 year managing promotions team for Michigan International Speedway
Skills and Proficiencies:
• Web Design
• Marketing - 4 Endorsements
• Social Media Marketing - 2 Endsorsements
• Public Relations - 2 Endorsements
Lydia Evans
Overall Online Presence:
• Over 250 connections, with personal picture, but cover picture on profile
page is not customized. Lots of skills and experience listed with multiple
endorsements. LinkedIn URL is customized, but no other social media to see.
• Grade: Average: 80 out of 100.
Industry Experience:
• 1 year social media managing for non-profit organizations
Education:
• Currently enrolled at Full Sail University acquiring a B.S. in Digital Marketing
Leadership Experience:
• Upper management for non-profit organization for 5 + years
Skills and Proficiencies:
• Wix.com
• WordPress
• Microsoft Office 365
Overall Online Presence:
• Less than 10 connections, with a personal picture but no customized cover
photo. One lynda.com certification listed, but have not completed the skills
section and just a few interests. Personalized URL but no other sites linked.
• Grade: Poor: 20 out of 100.

11. BRAND POSITION
Connecting employers, individuals, and consumers by diving
deeper into who you are with a loyal connection between
myself and you.
LYDIA EVANS

12. NETWORKING & MARKETING
Industry Events & Organizations
• DX Summit
‣ October 12-14 | Huntington Beach, California
• American Marketing Association (AMA)
‣ Collegiate Membership | Detroit Chapter
• Social Media Strategies Summit
‣ October 28-29 | New York City, New York
Digital Marketing
• Primary Content: personal lifestyle blog; one post a week speaking on lifestyle, family,
and current events.
• Primary Tools: digital portfolio website and sharing on Instagram and Facebook.
• Website: Full Sail digital portfolio site to showcase previous work and utilizing blog to
stay current and up to date.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Senior-level marketing director or successful blogger/lifestyle
personality with Christian and community values. By February 2021
Formal Education
• Complete Digital Marketing B.S., degree program by expected
graduation date in 2020
Technical Skills
• Adobe Creative Cloud training tutorials on LinkedIn Learning by
December 2020
• WP Web Design Online Training with LinkedIn Learning by December
2020
• SEO Tutorials on LinkedIn Learning by December 2020
•
Soft Skills
• Effective Business Communication course by EdX by September 2020
• Critical Thinking Certificate from Cornell University by February 2021
• Professional Email writing Certificate from Udemy by October 2020
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Lydia evans
You know how sometimes it’s hard to connect to
someone’s lifestyle blog or an organizations ways?
Well what I do is help individuals and organizations connect
to their followers on a deeper level by analyzing both sides and bringing them
together to work in harmony in digital marketing. In fact, I have increased the
followers for a non-profit organization by roughly 10% in just two shorts months.
Imagine what I could do with 6 months.
“

15. REFERENCES
Dill, J. (2020). Jessica Dill LinkedIn Profile. Retrieved May 23,
2020, from https://www.linkedin.com/in/jessica-dill-54688561/
Newman, K. (2020). Karlie Newman LinkedIn Profile. Retrieved
May 23, 2020, from https://www.linkedin.com/in/karlienewman/
The Kresge Foundation (2020). The Kresge Foundation
Company Page on LinkedIn. Retrieved May 23, 2020, from
https://www.linkedin.com/company/the-kresge-foundation/people/
RodeoCommittees.org. (2019). 2019 Global Rodeo Conference.
Retrieved April 14, 2019, from https://www.rodeocommittees.org/
events/2019/2019-global-rodeo-conference