Social Media - Making The Face To Face Connections


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Presented to Florida Realtors CCIM and added to webinar series for commercial brokers.
Social Media, What, Why, and how to Get the Face to Face Meetings and the importance of personal and professional relationships.

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Social Media - Making The Face To Face Connections

  1. 1. Turn Your Social Media Connections Into Face to Face Meetings Debbie Kirkland, Realtor e-Pro, SFR
  2. 2. Debbie Kirkland, Realtor e-Pro, SFR <ul><li>20 years in Dentistry </li></ul><ul><li>Instructor at Tallahassee Community College </li></ul><ul><li>Practice Management Consulting </li></ul><ul><li>Realtor Since 2002 </li></ul><ul><li>Local and State Association Director </li></ul><ul><li>Governmental Affairs, RPAC Chair, TBR </li></ul><ul><li>Emerging Technology Committee, FAR </li></ul><ul><li>Social Media For Realtors – Sharer of Knowledge </li></ul>
  3. 3. What I am,..and What I am Not <ul><li>I am a Realtor who “get’s it” about social media </li></ul><ul><li>I am a Mom of 20 year olds – who don’t get that I get it yet. </li></ul><ul><li>I am a grateful student of many more seasoned social media experts </li></ul><ul><li>I am willing to share what I know – and have fun </li></ul><ul><li>What I am Not: </li></ul><ul><li>A Commercial Realtor! </li></ul><ul><li>A Social Media Guru or Ninja or Specialist </li></ul>
  4. 4. Social Media <ul><li>It’s a tool that accompanies your present business strategies and marketing networks. </li></ul><ul><li>It’s really just a BIGGER network, a BIGGER venue, a BIGGER event,.... </li></ul>Social Media is not a standalone strategy.
  5. 5. Goals of this Webinar <ul><li>Help You Understand the Theory of “Social” Media </li></ul><ul><li>Understand 3 Concepts of Why You Use Social Media </li></ul><ul><li>To Give You Ideas on how To Facilitate Face to Face Meetings With your Customers </li></ul>
  6. 6. The Principle of Social Media <ul><li>Social Media is not about marketing, </li></ul><ul><li>in fact, it should not be! </li></ul><ul><li>Benefits and Uses For a Commercial Realtor </li></ul><ul><li>Community Development </li></ul><ul><li>Product Introduction </li></ul><ul><li>Demand Generation </li></ul><ul><li>Lead Gathering and Nurturing </li></ul><ul><li>Reputation Management </li></ul><ul><li>And more........... It’s About Relationships </li></ul>
  7. 7. <ul><li>Social Media’s Return on Investment is hard to measure. </li></ul><ul><li>It doesn’t happen overnight </li></ul><ul><li>You are building a community of contacts </li></ul><ul><li>Building your image increases personal brand awareness </li></ul><ul><li>If done right, you will become the expert </li></ul><ul><li>It’s becoming a necessity </li></ul><ul><li>“ Should I pay someone to do this for me, or do it myself?” </li></ul>1 + 1 = 247 247x247 = ?
  8. 8. How Do You Become the Expert? <ul><li>Say It. </li></ul><ul><li>Blog It. </li></ul><ul><li>Get Others to Read About It. </li></ul><ul><li>Watch. Listen. Offer Expertise. </li></ul><ul><li>Blog it Again and Aggregate to your Social Media Sites </li></ul><ul><li>Ask For Recommendations, Accept Compliments </li></ul><ul><li>Say it Again. Give them Reasons To Believe It. </li></ul><ul><li>You are Your Best Resource </li></ul>
  9. 9. Your Blog Your Professional Diary <ul><li>Emphasize your role as an expert. </li></ul><ul><li>Address Your Niche Market </li></ul><ul><li>Provide Community Information </li></ul><ul><li>Are Demographics Important to your customers </li></ul><ul><li>Showcase Plats,3-D Floor Plans, Conceptual Designs, Aerial Views </li></ul><ul><li>Is Your Static Website Enough? </li></ul><ul><li>Do customers want to read, or to interact? </li></ul>
  10. 10. Is Your Static Website Enough? Do customers want to read, or to interact? Wanna Look or Wanna Take it for a spin? How About you?
  11. 11. If I Were A CCIM,.. <ul><li>I’d look into tools that would make me look good. People are visual. People are hungry for the graphics, assemblers of information. </li></ul><ul><li>Like: CCIMREDEX , Site To Do Business . LandVision , LseMod , Argus </li></ul><ul><li>Use SM to gather information you need to know and aggregators to supply to your customers. </li></ul><ul><li>SOCIAL MEDIA = SOCIAL ECONOMICS </li></ul>
  12. 12. 3 Concepts- Why you Should Use Social Media <ul><li>You are Building a Network </li></ul><ul><ul><li>Potential Customers </li></ul></ul><ul><ul><li>Contacts </li></ul></ul><ul><li>Get Found! Build Your Brand </li></ul><ul><ul><li>This is NOT business as usual </li></ul></ul><ul><li>You Have New Opportunities You Never Had Before </li></ul><ul><ul><li>Corporate R & D staff are younger and younger </li></ul></ul><ul><ul><li>Work days are longer </li></ul></ul><ul><ul><li>Your out of area customers are on the internet </li></ul></ul>
  13. 13. 1. You Are Building A Network <ul><li>Customers </li></ul><ul><li>Other Industry Members </li></ul><ul><li>People Who Help You Do Business </li></ul><ul><li>Community Leaders Who Need Your Expertise </li></ul><ul><li>A Team </li></ul>
  14. 14. 2. Get Your Brand Found! <ul><li>This is NOT business as usual. Your customers now demand instant information. </li></ul><ul><li>Use Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Tumblr </li></ul><ul><li>You-Tube </li></ul><ul><li>Flickr </li></ul><ul><li>Know how each of these works and how to get them back to your Website and Blog </li></ul>
  15. 15. 3. You Have More Opportunities Than Ever Before
  16. 16. Get Face To Face With your Customers <ul><li>Utilize the face to face tools that are at your fingertips. (aka Social Media Tools) </li></ul><ul><li>Be a Thought Leader... </li></ul><ul><li>Utilize the staff that you have who are savvy enough to run your social media profiles. </li></ul>
  17. 17. Social Media Tools A Quick Overview <ul><li>Facebook: </li></ul><ul><ul><li>Over 400 Million Users and Growing </li></ul></ul><ul><ul><li>It’s humanizing. People want to know who they are doing business with. </li></ul></ul><ul><ul><li>Would a Fortune 500 company want to know what kind of person they are going to hire? </li></ul></ul><ul><li>Twitter: Over 100 Million users </li></ul><ul><ul><li>The most “viral of all networks. </li></ul></ul><ul><li>Linkedin: </li></ul><ul><ul><li>Professional to Professional </li></ul></ul>
  18. 18. Twitter <ul><li>Over 100 Million users – the most “viral of all networks. </li></ul><ul><li>Conversations among contacts </li></ul><ul><li>Engage business experts, trends, terms, keywords </li></ul><ul><li>Use Aggregator, link shortener, photo application </li></ul><ul><li>Enter your BLOG posts!! </li></ul><ul><li>It’s STILL a Social Site! </li></ul>You’re going to LEARN by following others
  19. 19. Broker to Broker, Broker to Professional <ul><li>LinkedIn </li></ul><ul><ul><li>Much more professional network </li></ul></ul><ul><ul><li>Connect with professionals </li></ul></ul><ul><ul><li>Use Outlook LinkedIn Toolbar for contact management. </li></ul></ul><ul><ul><li>Join Groups, Engage </li></ul></ul><ul><ul><li>Commercial Brokers are Used to Networking </li></ul></ul><ul><ul><li>Use LinkedIn to send invites to Special Events </li></ul></ul>
  20. 20. LinkedIn Groups <ul><li>Over 55 Million Users in over 200 Countries </li></ul><ul><li>Executives from ALL Fortune 500 Companies are on LinkedIn </li></ul><ul><li>See the Opportunities Yet? </li></ul><ul><li>Regional Networking </li></ul><ul><li>Group Interaction </li></ul><ul><li>One on One Conversations </li></ul>
  21. 21. Who Knows Who? <ul><li>Facilities Management- know business owners </li></ul><ul><li>Economic Development – know upcoming zoning changes and projects </li></ul><ul><li>HR Managers – Know Staff, CEO’s, BOD’s </li></ul><ul><li>Offer Commercial Property Education Classes to Businesses </li></ul><ul><li>Organize a Facility Tour </li></ul><ul><li>Link.Engage.GiveBack </li></ul>
  22. 22. Things to Remember <ul><li>Build Your Brand </li></ul><ul><li>Are you a Large Company? </li></ul><ul><li>Identify Your Audience </li></ul><ul><li>How to Handle Brand Consistency </li></ul><ul><li>Establish a Social Media Protocol </li></ul><ul><li>Offer Social Media Training </li></ul><ul><li>Show Your Expertise </li></ul><ul><li>Build Credibility and Trust </li></ul>
  23. 23. *The Virtual Face To Face <ul><li>Extend Your Hand </li></ul><ul><ul><li>Share In-Real Life Network Events </li></ul></ul><ul><ul><li>Share Charity Events </li></ul></ul><ul><ul><li>Share Your Big Sale </li></ul></ul><ul><ul><li>Share Your Staff’s Accomplishments </li></ul></ul><ul><ul><li>Hold Broker to Broker Events </li></ul></ul><ul><ul><li>Sponsor a “Tweet-Up” for Your Network of Professionals before/after Conferences </li></ul></ul>
  24. 24. *Get Up Get Out and Get Blogging <ul><li>Get Found. – Invite Others To Your Profiles </li></ul><ul><li>Grow “Organically” </li></ul><ul><li>Centralize Your Social Media Profiles </li></ul><ul><li>Your Website is your Central Hub </li></ul><ul><li>Compliment Your Blog by Sharing a Tweet and posting on Facebook </li></ul>
  25. 25. *Get In-Sync <ul><li>Create a Dynamic, Interactive Website </li></ul><ul><ul><li>Key Elements: </li></ul></ul><ul><ul><li>Your Contact Information </li></ul></ul><ul><ul><li>Lead Generation – ASK the question! </li></ul></ul><ul><ul><li>Introduction Video </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Information and Lots of It </li></ul></ul><ul><li>Point all your social media profiles, tools and posts to your Blog and Website </li></ul>
  26. 26. <ul><li>Is Social Media a Fad? </li></ul><ul><li> </li></ul><ul><li>34 Tools for Commercial Real Estate Brokers: </li></ul><ul><li> </li></ul>
  27. 27. Real Estate BarCamp Orlando <ul><li>August 25, 2010 </li></ul><ul><li>At Florida Realtors Conference </li></ul><ul><li>Rosen Shingle Resort </li></ul><ul><li> </li></ul>
  28. 29. Thank you.... It was a pleasure Debbie Kirkland Armor Realty of Tallahassee 850-212-0440 [email_address]