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LinkedIn - How to use a basic account

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LinkedIn - How to use a basic account

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What do you do with a LinkedIn account? The key is not to neglect it. Here's some practical guidance for using a basic LinkedIn account as a personal PR tool that will help to open doors for you professionally.

By Jane Wong, Australia. May 2011, updated March 2013.

What do you do with a LinkedIn account? The key is not to neglect it. Here's some practical guidance for using a basic LinkedIn account as a personal PR tool that will help to open doors for you professionally.

By Jane Wong, Australia. May 2011, updated March 2013.

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LinkedIn - How to use a basic account

  1. 1. I’ve got a LinkedIn account, now what? Making a basic account work for you Jane Wong, Consultant Social Media Planner
  2. 2. A friend invited you to join, and you did But then you weren’t sure what to do with it Of the 4million Australians on LinkedIn this is common So it’s time to get cracking
  3. 3. A basic LinkedIn account is free LinkedIn has revolutionised how the world connects professionally For some it’s a way to post their credentials without actively being seen to be job hunting
  4. 4. LinkedIn has over 200million members globally Use it to raise your professional profile locally and internationally Generate career and business opportunities by being involved Learn, share and broaden your horizons
  5. 5. Anonymous accounts are pointless It’s like hiding at the back of the crowd, no one will see your potential
  6. 6. Treating it as an online job noticeboard won’t get you noticed But participating regularly and making community contributions will
  7. 7. Your profile is the new ‘first impression’ It’s normal to be googled before meeting someone professionally for the first time So your LinkedIn profile may be what they see first
  8. 8. Create a great persona The best profiles are rich with relevant information They’re like a candid conversation about yourself They’re not just a list of prior employers
  9. 9. Have an avatar Unless you work with Disney don’t make it a cartoon A photo of you, head and shoulders only, keep the background simple A personal brandmark will maintain continuity between social accounts
  10. 10. Consider yourself as a product Make your strengths stand out State your career goals Use tools like Behance’s Creative Portfolio Display app
  11. 11. Use SEO to help you get discovered If you were looking for someone like yourself, what search terms would you include? Use them in your profile Make you public profile available to everyone for search purposes
  12. 12. It’s not necessarily your resume You can upload a formal resume separately for contacts to download So think of what would make your profile stand out from the crowd
  13. 13. Build your network Import your email contacts and look at LinkedIn’s suggestions of others you may know Find the people you were educated with and who share alumnis Look at company pages for former colleagues and suppliers Connect with the people you meet at events
  14. 14. The people with the most friends don’t always win True value will come from adding people to your network that you’ve met or have an online relationship with A reference from someone you respect is recommended but choose wisely, less is actually more – gravitas rather than peer popularity
  15. 15. Wallflowers don’t get invited to dance Being social is the key to being discovered Active participation will draw others to you
  16. 16. Matchmaking can help you and your contacts Introduce people within your network to others who may benefit from the professional connection
  17. 17. Everyone has an opinion Contribute by commenting on your network’s updates Join groups where you can contribute to discussions Participate in polls and share business knowledge So answer questions And ask questions
  18. 18. Consider yourself as a brand LinkedIn is a personal PR tool – use it in a dignified way Don’t over share personal details, think before posting Act like Barack Obama not tabloid celebrities
  19. 19. Build your own village You can create your own professional groups Ask people to join and keep the conversation lively Open your group so that it can appear in search results
  20. 20. A little bit of application goes a long way You can stay top of mind within your network with regular updates Add up to 6 LinkedIn profile apps to share what’s happening in your career
  21. 21. Rub shoulders Invite others to join you at events that you’re attending via LinkedIn When you meet new people, use LinkedIn as a secure point of contact for them to follow up with you afterwards
  22. 22. Overlap your social platforms Use Facebook Search to find existing LinkedIn profiles that may be useful Link your professional blogs and websites Link your professional - but not personal - Twitter account to your updates stream Download a Twitter list of your LinkedIn network
  23. 23. You’ll catch more flies with honey than vinegar Lies, spamming and hijacking threads are not acceptable Avoid banalities, expletives and controversial posts that may reflect negatively on your career, clients or employer Be polite, thank others for their positive reinforcement or contribution
  24. 24. You got mail Regularly check your inbox for updates and invitations It is acceptable to exchange inmail before accepting an invitation You do not have to accept every invitation that you receive
  25. 25. Who’s looking at you? On the home page follow the link to see who’s viewed your profile Adjust your setting to allow others to see if you’ve visited their profiles You may find a new career lead
  26. 26. It doesn’t hurt to look around Check out the jobs advertised You may find interesting leads for yourself and others, so share them Introduce yourself to others who may share professional synergy
  27. 27. Lazy web You can effectively seek out potential job candidates on LinkedIn But avoid asking non connections to find you those people
  28. 28. A central line of contact Save a few trees and make LinkedIn your digital business card Add your email address and phone number to your profile for your contacts With LinkedIn mobile apps you can instantly connect networks via bluetooth plus store all connection details in your smartphone contacts
  29. 29. Get discovered beyond the LinkedIn website For ease of discovery your Linkedin public profile URL can be made into a vanity URL For example mine is www.linkedin.com/in/wongnumber If you leave a comment at a news site or a professional blog, enter your LinkedIn public profile URL in the ‘your website’ section Add your URL to your professional Twitter profile Share your profile URL to any of your other social networks Make it part of your ‘about me’ if you have a blog relevant to your profession Add it to an about.me splash page or similar Add it to your email signature
  30. 30. Learn to be social Schedule some regular time to visit LinkedIn and to participate Read LinkedIn’s Today section which aggregates the most shared news updates Check out who’s new, there may always be someone you know Use desktop or web apps such as Hootsuite to concurrently view your network’s updates from LinkedIn, Twitter, Facebook or many other social networks
  31. 31. Sitting on your hands achieves nothing Enjoy LinkedIn for bringing you opportunity, friendship and knowledge It is the new way to assist you with your career and business You needn’t be aggressive to reap the rewards, just active
  32. 32. Created by Jane Wong, Social Media Planner An Advertising and Marketing specialist for over 20years, this guide is the result of Jane’s personal experience of using a basic Linkedin account. And the ROI of LinkedIn for her? She has made excellent contacts and derives 70% of her commissioned work from approaches made by LinkedIn members. © The Wong Number, May 2011. Updated March 2013. http://www.linkedin.com/in/wongnumber

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