Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Andrew Gentile
Project & Portfolio I: Week 1
June 6th, 2021

2. I find to see myself to have become a working
image of what my parents have instilled in me.
My family business has been operating for
almost 34 years and I plan to become the CEO
in the near future. I find myself always wanting
give the client there dream home. If they want
the feature in their home it will be my goal to
make sure its perfect for them.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Construction Manager
• CEO of GSC
• Architectural and Engineering
Managers
Girl/Guy Next Door ARCHETYPE -
In building homes I will also put the
client first. I want to give them the
house of their dreams and nothing
less.
Construction Manager for Residential Construction

4. • DEMOGRAPHICS:
• Age: 25-40
• Sex: M/F
• Married: Yes and no
• Any Education
• New Jersey/ Frisco, Texas
• PSYCHOGRAPHICS:
• Industrial plants and those who want a
dream house in either Texas and New
Jersey.
• IDEAL AUDIENCE MEMBERS:
• 4STAY - NY and NJ area
• Hovnanian Enterprises - NJ area
• Weeks Marine - NJ area
Private, Public, and Industrial
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Becoming the manager/CEO of my family business.
‣ 3-4 months after graduation.
Mid Term: (YEAR)
• Expand the company into Texas as well as mining in
New Jersey
‣ 2 years after short term goal.
Long Term: (YEAR)
• Expand company to the largest of its potential.
‣ 5 years ~ or untill I hopefully pass the company
on.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Adaptiveness 75%
Construction knowledge 50%
Time Management 25%
Strength 90%
SOFT
HARD
Math Skills 25%
Ability to read blueprints 50%
Communication 75%
Flexibility 75%
SOFT
HARD

7. I will create and build your dream home!
PROMISE

8. CREDENTIALS
Work Experience:
• Skyzone court monitor.
• Skyzone trampoline maintenance and
facility maintenance.
• Project manager for several GSC Coorps
builds.
Education:
• High-school Degree (Comp. 2017)
• 2 years at Bergen community college in
business program.
• Bachelors in Entertainment Business, B.S., Full Sail University (Exp. Jan, 2023)
Volunteer Work:
• Many projects under the Boy Scotts
• Volunteer work for Northern Highlands
Regional High-School

9. COMPETITION
Nick Dawson
Noteworthy Experience:
• Nothing Listed
Andrew Gentile
Industry Experience:
• Chief Marketing Officer - New York
Civil Estimating Services
Education:
• NYU Tandon School of Engineering
Skills and Proficiencies:
• Interpersonal Skills
• Operations Management
• Sales and Marketing
Overall Online Presence:
• While having over 500 connections Nicks profile didn’t
not seem that advanced. He had the baseline for his
LinkedIn and seems a little unconcerned with its
appearance. No links on his profile.
• Grade: Poor 35/100
Industry Experience:
• On and off 7+ years
Education:
• 2 years in associates degree and 2.5 years under
bachelors degree.
Leadership Experience:
• Multi project manager
• Leadership programs in high school
Skills and Proficiencies:
• Adaptiveness
• Time Felxability
• Strength
• Construction knowledge
Overall Online Presence:
• I lack the online presence as of now. I don’t have a
headshot professionally taken and have just recently
set up my linked in for the first time.
• Grade: poor 10/100

10. COMPETITION
Stanley Abellard
Noteworthy Experience:
• Project Delivery manager - WeWork
• Estimator - Plaza Construction
• Project Manager - Milrose Consultants
• Project Engineer - The Whiting-Turner Contracting
Company
Andrew Gentile
Industry Experience:
• Construction manager - Amazon
Education:
• Fullsail University
• Bucknell University
Skills and Proficiencies:
• Construction Management - Endorsed by Paul E.
Kielmanowicz
• Change Orders - Endorsed by Adrian Ayala
• Construction - Endorsed by Micheal J. Moore
Overall Online Presence:
• Stanly has over 500 connections on Linkedin. He has a
somewhat professonal looking headshot, while still
remains professonal. The profile is well done and
detailed throughout. I did not see any social media links
or website links.
• Grade: Superior 85/100
Industry Experience:
• On and off 7+ years
Education:
• 2 years in associates degree and 2.5 years under
bachelors degree.
Leadership Experience:
• Multi project manager
• Leadership programs in high school
Skills and Proficiencies:
• Adaptiveness
• Time Felxability
• Strength
• Construction knowledge
Overall Online Presence:
• I lack the online presence as of now. I don’t have a
headshot professionally taken and have just recently
set up my linked in for the first time.
• Grade: poor 10/100

11. BRAND POSITION
For those who can dream the house, I provide the
best way to achieve that house. Because when
you build with GSC you are not just building a
home you are building dreams.
“GSC CORP”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Snap-on Franchisee Conference
‣ August 19-21th at the Gaylord Palms Resort in Orlando
FL
• AIA Conference on Architecture
‣ June 2021, Virtual
• AGC National Convention
‣ Sept. 21-23, 2021, Orlando, FL
Digital Marketing
• Primary Content: For primary content I would focus on a
website. This would allow me to express my work and show
the world what we can do.
• Primary Tools: For social media I would use the app
Instagram as a social website.
• Website: I would use the website on business cards and
direct people there on any adds in order to boost the traffic for
the website, thus bringing in more business.

13. PROFESSIONAL DEVELOPMENT
Mentor
• For an mentor I would seek a partner of my family’s
company. Such as IFM, Industrial facility maintenance.
Formal Education
• Entertainment Business Bacholors degree
• High low certification
• Other mechanical certifications to operate heavy
machinery
Technical Skills
• Communication - D. Stephenson Construction, Inc
June, 2021
• Flexible work schedule - D. Stephenson Construction,
Inc June, 2021
• Multi tasking - D. Stephenson Construction, Inc June,
2021
Soft Skills
• Update plans for jobs - D. Stephenson Construction, Inc
June, 2021
• Assist project managers with organization and scopes
of work - D. Stephenson Construction, Inc June, 2021
• Assist project manager with day to day tech
requirements - D. Stephenson Construction, Inc June,
2021

14. Andrew Gentile
My one goal is to make the home in you fairy-tails, is your home in real life!

15. REFERENCES
• 57 Best Construction Companies To Work For In New Jersey.
Zippia. (n.d.). https://www.zippia.com/company/best-
construction-companies-new-jersey/.
• Alexa De La Parra Ramirez Content Communications
Coordinator, & Coordinator, C. & C. (2021, March 29). Guide to
Top 2021-22 Construction Conferences & Events. Digital Builder.
https://constructionblog.autodesk.com/top-construction-
conferences-events/.
• Arabia, J. (2021, April 5). HOME. BigRentz.
https://www.bigrentz.com/blog/construction-skills
• Brand Quiz - Kaye Putnam: Psychology Driven Brand Strategist.
Kaye Putnam | Psychology Driven Brand Strategist. (2019, May
22). https://www.kayeputnam.com/brandality-quiz/.
• Hard skills vs. Soft skills: What's the difference?: Workable.
Recruiting Resources: How to Recruit and Hire Better. (2019,
November 19). https://resources.workable.com/hr-terms/hard-
skills-vs-soft-
skills#:~:text=What%20is%20the%20difference%20between,real
ly%20thrive%20in%20the%20workplace.
• Mineer, A. D. (2017, May 12). Targeted Marketing In The
Construction Industry. Construction Monitor.
https://www.constructionmonitor.com/blog/2017/04/11/targeted-
marketing-in-the-construction-industry/
• Staff, B. N., Alert, B. H. T., Antenora, B. A., & Markel, B. A.
(2011, September 13). Snap-on Franchisee Conference Largest
Event in Company History. aftermarketNews.
https://www.aftermarketnews.com/snap-on-franchisee-
conference-largest-event-in-company-history/.
• Summary Report for: 11-9021.00 - Construction Managers.
O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/11-9021.00.
• Summary Report for: 11-9041.00 - Architectural and Engineering
Managers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/11-9041.00.