slides for my personal website

1. PERSONAL BRAND EXPLORATION
Project & Portfolio I: Week 1
January 9 2021

2. IDENTITY
Growing up Damon’s parents taught him good work ethics. They
both worked multiple jobs to help pay for their kids. They taught
him to do more with less. They taught him to always respect
your elders, and if someone is paying you to do something then
do it to the best of your abilities. What Damon can bring is his
mindset to the future company he decides to work for.
Damon wants to work for an entertainment company in the
digital marketing department. This would allow him the
opportunity to help not just a company, but also himself to grow.

3. PROFESSION
Potential Job Titles:
• Market Research Analyst
• Advertising and Promotions Manager
• Online Merchant
BRAND ARCHETYPE - Much like the Hero
archetype. I believe if people can work together
and have someone lead them. We can overcome
any obstacle. Even after I am gone from the
company I want to see them continue to grow
from what we learned together.

4. • DEMOGRAPHICS: The main people I want to
know about me would be hiring managers.
Specifically managers for Game companies. One
way I can get this recognition is to promote
myself to those who might be a customer for
companies. These customers seem to be
anywhere from 12 to 40. You could also consider
this age group to be those who use social media
the most.
• PSYCHOGRAPHICS: I would target audiences
that play games, watch shows, or are interested
in new technology. I would try to stay away from
certain political based companies for example
Fox or CNN
• IDEAL AUDIENCE MEMBERS:
Sarah Flanagen Community Manager Intrepid
Games
Stephen Hutchins Marketing Director Hi Rez Studios
Greg Rappaport Indiana Pacer’s Marketing Manager
TARGET AUDIENCE

5. GOALS
Short Term:
• Find an introduction job for Digital Marketing at a
Game Development company.
‣ By making a solid resume, and networking. I
will apply to game companies in order to get a
job I am proud of.
Mid Term: Be promoted to a Manager or Director
position.
‣ After building experience in the marketing field
I would like to pursue a bigger role. Being a
director or manager and really challenge
myself.
Long Term: Work at my dream job.
‣ I will have several years of experience by now.
I would like to either start my own business, or
be the head of marketing at a company of my
choosing.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Digital Marketing 30%
Microsoft Office 25%
Public Speaking 40%
Storytelling 20%
SOFT
HARD
SEO 10%
Graphic Design 10%
Written Communication 30%
Research 35%
SOFT
HARD

7. PROMISE
wareness of how great current games are, and grow communities

8. CREDENTIALS
Work Experience:
• At Zimmer Biomet I was trusted to help
multiple departments. This showed my
ability and willingness to help and learn
new things.
• At Thermafiber I was the only person to
work swing shift. My work efficiency did
not suffer either.
Education:
• Northfield Jr. Sr. Highschool
Leadership Roles:
• During my time at Zimmer Biomet I
volunteered to help multiple shifts catch
back up in production. I was even on a
shift by myself doing all operations that
needed to be done.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Taylor Cwikla
Industry Experience:
• Digital Marketing Specialist Like &R
USA INC
Education:
• Masters in digital marketing Full Sail University.
Leadership Experience:
• Store Manager at Fiddleheads Coffee Roasters.
• Digital Marketing Specialist
Skills and Proficiencies:
• Search Engine Optimization - 1 Joel Hoerchner
• Search Engine Marketing - 1 Joel Hoerchner
• Ecommerce - 1 Joel Hoerchner
Damon Neal
Overall Online Presence:
• 181 connections, banner imagine is not customized, the
headshot is professional but seems like it is cropped
from a group picture, the profile is good. He tells is
grades, work experience, and school experience. Along
with recommendations.
• Grade: Average 50 out of 100
Industry Experience:
• Student Full Sail University
Education:
• Northfield Jr. Sr. Highschool
• Student Full Sail University
Leadership Experience:
• At Zimmer Biomet in charge of making sure all tasks
were complete in Bone Cement 3rd shift.
• Leadership experience goes here
Skills and Proficiencies:
• General Microsoft office experience - 0 endorsements
• SEO - 0 endorsements
• Adobe Programs - 0 endorsements
Overall Online Presence:
• 2 connections, banner image not customized, headshot
is not professional, profile is somewhat detailed. ,no
published articles, little to no social media presence,
URL is not customized
• Grade: 5 out of 100 poor

10. COMPETITION
Annette Snow
Noteworthy Experience:
• Ceo of her own company
• Multiple digital marketing jobs
Damon Neal
Industry Experience:
• Digital Marketing Strategist at Penguin
Strategies
• Member service account manager
with the Philadelphia 76ers
• Founder and CEO of Sweat With
Snow
Education:
• Lafayette College
Skills and Proficiencies:
• Marketing - 32 endorsements
• Public Speaking - 29 endorsements
• Time Management - 25 endorsements
Overall Online Presence:
• 500+ connections, no custom banner, headshot is
professional , profile is very detailed with everything
showing that Annette is very experienced. Linkdin URL
is customized
• Grade: Slightly above average, 70 of 100
Industry Experience:
• Student Full Sail University
Education:
• Northfield Jr. Sr. Highschool
Leadership Experience:
• At Zimmer Biomet in charge of making sure all tasks
were complete in Bone Cement 3rd shift.
Adobe Programs - 0 endorsements Skills and
Proficiencies:
• General Microsoft office experience - 0 endorsements
• SEO - 0 endorsements
• Adobe Programs - 0 endorsements
Overall Online Presence:
• 2 connections, banner image not customized, headshot
is not professional, profile is somewhat detailed. ,no
published articles, little to no social media presence,
URL is not customized
• Grade: 5 out of 100 poor

11. BRAND POSITION
Being a fan of video games. I will do whatever I
can to allow good games to thrive. Instead of
underperform due to poor marketing in this highly
competitive field.
“IMPACT LIVES”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Hi-Rez Showcase
‣ January 7th Online
• RTX
‣ Date: NA Location: Austin Texas
• LVL Up Expo
‣ April 23- 25 Las Vegas
Digital Marketing
• Primary Content: The primary content I will put out is going to
be things about games. One thing will be reviews. Not only
reviews of the game itself, but also reviews of marketing
strategies used for that game.
• Primary Tools: Using sites such as Youtube, Reddit,
Instagram, LinkedIn and other social media alternatives. Using
these sites will allow people multiple ways to access my
content.
• Website: My personal site will host not just my content, but
also things about me and my career as they develop.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I would pursue would be someone who has
a similar background as me. They would also be where
I want to be in the future. For example Bryan Koski.
Bryan is the head of marketing for the Halo franchise.
Formal Education
• I plan on completing Full Sail’s Digital Marketing
Program
• Udemy Digital Marketing Masters Course
• Udemy Unity Masters Course
• Udemy Unreal Engine Course
Technical Skills
• Complete online classes outside of Full Sail
• Find an internship to help build up some work
experience.
• Try to start a store or website to showcase my
abilities.
Soft Skills
• Find ways to practice public speaking.
• Research different peoples experience with interviews
for companies.
• Do background research for companies I would want to
work for.

14. The game industry is highly competitive. This makes it a challenge for
companies to poach people away from other games. This is where I come
in. By building internet buzz. I will aid in the promotion and growth of the
games sales and community.
Damon Neal

15. REFERENCES
Snow, A. (n.d.). LinkedIn. Retrieved January 30, 2021, from
https://www.linkedin.com/in/annettesnow/
Wikla, T. C. (n.d.). LinkedIn. Retrieved January 30, 2021, from
https://www.linkedin.com/in/taylorcwikla/
Koski, B. (n.d.). Linkedin. Retrieved January 30, 2021, from
https://www.linkedin.com/in/bryan-koski-aa590a/
(n.d.). Retrieved January 10, 2021, from
https://www.google.com/search?client=safari&rls=en&q=digital%2Bmar
keting%2Bjobs&ie=UTF-8&oe=UTF-
8&ibp=htl%3Bjobs&sa=X&ved=2ahUKEwjZyNnnsZDuAhURa80KHQdT
BM8QudcGKAJ6BAgYECw&sxsrf=ALeKk03yReC0z1ubrPNp4rgPZcRE
TZAvXA%3A1610248149697#htivrt=jobs&htidocid=nvZrhIli9R0q7h7XA
AAAAA%3D%3D&fpstate=tldetail
Lvl Up Expo 2021 Information. (n.d.). Retrieved January 10, 2021, from
https://animecons.com/events/info/16055/lvl-up-expo-2021
RTX at Home. (n.d.). Retrieved January 10, 2021, from
https://rtxevent.com/events/austin-2020/
Summary Report for: 13-1161.00 - Market Research Analysts and Marketing
Specialists. (n.d.). Retrieved January 10, 2021, from
https://www.onetonline.org/link/summary/13-1161.00
Summary Report for: 13-1199.06 - Online Merchants. (n.d.). Retrieved January
10, 2021, from https://www.onetonline.org/link/summary/13-1199.06
Summary Report for: 11-2011.00 - Advertising and Promotions Managers.
(n.d.). Retrieved January 10, 2021, from
https://www.onetonline.org/link/summary/11-2011.00
Rappaport, G. (n.d.). Linkedin. Retrieved January 30, 2021, from
https://www.linkedin.com/in/gregrappaport/