Opening Keynote: Wisconsin Association of Academic Librarians (WAAL) Conference 2016 April 20, 2016 Abstract: Wisconsin is a state well-known for its commitment to progress; libraries are well-known for their commitment to service, excellence and preservation. How can holistic design thinking give us new, or renewed, avenues for progress and excellence in the service of our communities? This keynote will discuss how we can make use of this design approach to move our libraries forward.

1. Taking the Plunge into
Holistic Design
cc: @cpe - https://www.flickr.com/photos/8049225@N08
Courtney Greene McDonald (@xocg) | WAAL | 4.20.16

2. so dairy glad
to be here!
cc: Great Beyond - https://www.flickr.com/photos/26104563@N00

4. Photo by m-s-y - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/34064267@N 00 Created with Haiku Deck

5. Photo by Vincenzo Spina - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/53060562@N07 Created with Haiku Deck

6. I can’t do that!

7. beautiful solutions

8. Photo by holl7510 - Creative Commons Attribution License https://www.flickr.com/photos/83035350@N06 Created with Haiku Deck

9. Photo by Santhosh Rajangam - Creative Commons Attribution License https://www.flickr.com/photos/25066200@N02 Created with Haiku Deck

10. Photo by jaudrius - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/99129638@N 00 Created with Haiku Deck

11. Photo by 5518 Designs - Creative Commons Attribution License https://www.flickr.com/photos/41237417@N08 Created with Haiku Deck

12. Photo by inky - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/48600084288@N01 Created with Haiku Deck

13. #DigitalUX
it’s the little things

14. designing
beautiful solutions
for libraries

15. service design
cc: roger4336 - https://www.flickr.com/photos/24736216@N07

16. “If the point of contact
between
the product and people
becomes a
point of friction,
the designer has failed …

17. If on the other hand,
people are made safer,
more comfortable, more
desirous of purchase,
more efficient
– or just plain happier –
then the designer has
succeeded.”
H. Dreyfuss, 1950

18. seamless integration
cc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01

19. http://dx.doi.org/10.3998/weave.12535642.0001.201
Watch for
their book:
coming soon!

20. Photo by Newtown grafitti - Creative Commons Attribution License https://www.flickr.com/photos/28713775@N 02 Created with Haiku Deck

21. (eco)system thinking
cc: BugMan50 - https://www.flickr.com/photos/57402879@N00

22. our supporting
rolecc: designrecherche - https://www.flickr.com/photos/56224262@N03

24. harmonious design
cc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01

25. user experience
cc: mollystevens - https://www.flickr.com/photos/51951260@N00

26. cc: jalbertbowdenii - https://www.flickr.com/photos/26127430@N04
more than
usable

27. all aspects of the end-user’s
interaction with the company,
its services, and its products
cc: tonyboytran- https://www.flickr.com/photos/35554391@N03

28. putting
the user
first...
cc: andrechinn - https://www.flickr.com/photos/16167252@N00

29. “the user”
cc: ptrlx - https://www.flickr.com/photos/58615912@N05

30. someone
else's shoescc: ShellyS - https://www.flickr.com/photos/26767541@N00

31. cc: mag3737 - https://www.flickr.com/photos/50318388@N00
mind the gap(s)

32. design thinkingcc: kugel - https://www.flickr.com/photos/57768341@N00

33. http://dschool.stanford.edu/dgift/

34. Image courtesy d.school/stanford

35. understand
cc: Domiriel - https://www.flickr.com/photos/17274350@N00

36. ideate
cc: Domiriel - https://www.flickr.com/photos/17274350@N00

37. experiment
cc: Domiriel - https://www.flickr.com/photos/17274350@N00

38. questions

39. "What are libraries for, if not
storing and circulating books?
With their hearts cut out, how
can they survive? "

40. cc: Apionid - https://www.flickr.com/photos/94951113@N04

41. AWESOME-->

42. "For several decades, libraries have
made significant efforts to make
themselves relevant to the computer
age with elaborate efforts to
computerize services and develop new
technology. Will this effort pay off?"

43. WRONG
• Merely computerizing services
• Preoccupation with
efficiency/cost savings
• Just build an app
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00

44. questions

45. Instead...
1. How can we delight our users?
2. How to manage to enable
continuous innovation?
3. What will make things
better|faster|etc. for our users?
4. What needs can we anticipate?
cc: Beatnik Photos - https://www.flickr.com/photos/23635617@N03

46. What things are
libraries doing that
users already love?
cc: jessgrrrr - https://www.flickr.com/photos/26435424@N05

47. questions

48. Beautiful questions

49. Why
What IfHow
Understand
IdeateExperiment

50. Why
What IfHow
Beautiful solutions

51. Image courtesy d.school/stanford

52. asking
beautiful questions
designing
beautiful solutions
for libraries

53. questions?
cc: misterbisson - https://www.flickr.com/photos/41894176272@N01

54. Photo by Pedro Vezini - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/47287396@N05 Created with Haiku Deck
Barlow, Amy & Courtney Greene McDonald. “Dialog Box Interview/Dare.” Weave:
Journal of Library User Experience 1 (1).
http://dx.doi.org/10.3998/weave.12535642.0001.105
Bell, Steven. 2014. “Designing the Future Academic Library Experience.” Portal:
Libraries and The Academy 14 (3): 369–82.
Denning, Steve. 2015. “Do We Need Libraries?” Forbes, April 28. link.
IDEO. 2014. “Design Thinking for Libraries: A Toolkit for Patron-Centered Design.”
http://designthinkingforlibraries.com/
Marquez, Joe and Annie Downey. 2015. “Service Design: An Introduction to a Holistic
Assessment Methodology of Library Services.” Weave: Journal of Library User
Experience 1 (2). doi:http://dx.doi.org/10.3998/weave.12535642.0001.201
Morville, Peter. 2004. “User Experience Design.” Semantic Studios. June 21.
http://semanticstudios.com/user_experience_design/.
Stanford University Institute of Design. 2016. “Chart a New Course: Put Design
Thinking to Work.” D.school. http://dschool.stanford.edu/dgift/chart-a-new-
course/

55. thank you!cc: dominicotine - https://www.flickr.com/photos/49782305@N02
courtney@mcdonald.ly
http://courtneymcdonald.ly
@xocg