Understand the value of your prospect attendee targets. Include affiliate marketing in your attendance acquisition strategy. Create a message map tied to your strategy

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4. @wenholliday
Social Sharing is Welcome
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6. About Us
@wenholliday

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15. Choosing Wisely
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23. Groups
cc: Armando G Alonso ✈︎ - https://www.flickr.com/photos/9583693@N03

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28. Acquisition Costs >$100
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30. Media
cc: Truthout.org - https://www.flickr.com/photos/42269094@N05

31. Influencers
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32. Special Interest Groupscc: CarbonNYC [in SF!] - https://www.flickr.com/photos/15923063@N00

33. Popular Nichecc: @Doug88888 - https://www.flickr.com/photos/29468339@N02

34. Co-Location
cc: DeeAshley - https://www.flickr.com/photos/43559902@N07

35. Chapters or Regionals
cc: Hazel1234567 - https://www.flickr.com/photos/91549158@N00

36. Affiliate Marketing Mythscc: atadesigner - https://www.flickr.com/photos/38540897@N06

37. Quick and Easy
cc: zilverbat. - https://www.flickr.com/photos/25228175@N08

38. Be Everywhere
cc: Pierre-Yves Sanchis - https://www.flickr.com/photos/71493554@N00

39. Partner Incentives
cc: muha... - https://www.flickr.com/photos/36863537@N00

40. What is in it for them?
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41. Take the Back Seat
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42. Pass through offers to subscribers
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43. Thought Leadership
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44. Special Access
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46. What financial or soft benefits
could you offer to affiliates?
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48. Create a Shared Vision
cc: Thomas Tolkien - https://www.flickr.com/photos/38585972@N04

49. Free Excel download at VelvetChainsaw.com – search message map
Sample Message Map

52. Simulation Connection

53. Free Excel download at VelvetChainsaw.com – search message map
Sample Message Map

55. Keep Momentum
cc: peasap - https://www.flickr.com/photos/21314760@N00

56. Stop Promoting
Start Educating
cc: Rubén Díaz Alonso - https://www.flickr.com/photos/10356757@N00

57. Relevant Communications
cc: coloneljohnbritt - https://www.flickr.com/photos/30453657@N04

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60. Additional Resources
Message Map Free Excel Template
VelvetChainsaw.com

61. wholliday@plmworld.org
https://www.linkedin.com/in/wendyholliday
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