While the concepts of urban and rural are useful when examining many issues, these definitions do not neatly fit the reality of Canada and Nordic countries. This concept has already been used to better examine in issues in Australia, where the same unique qualities of remoteness required an alternative concept to the urban/rural divide. This presentation summarizes the process within my dissertation to build the conceptual framework for Remote Regions. Then, places it within the place-branding literature.

1. REMOTE REGIONS
BUILDING THE CONCEPTUAL FRAMEWORK
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Laurie Prange (Prange-Martin)
AASSC Conference 30 May 2018
Capilano University
Aalborg University

2. Responding to the challenge of
Scandinavian/Circumpolar researchers when
neither the concepts of rural nor urban apply.
cc: Marco Bellucci - https://www.flickr.com/photos/50451886@N00

3. AGENDA
1.Defining the boundaries
2.Building a Conceptual
Framework
3.Applying the Conceptual
Framework to Scandinavian
Place-Branding
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4. URBAN CHARACTERISTICS
• May or may not be part of developed
nation
• Political and business centre
• Considerable concentrated population
surrounded by suburbs and then rural
areas
• Extensive infrastructure
• Multiple institutions of higher learning
and research
• Large tourist industry
cc: Werner Kunz - https://www.flickr.com/photos/35375520@N07

5. RURAL CHARACTERISTICS
• May or may not be part of developed
nation
• Periphery around urban centres
• Dispersed population
• Dispersed development
• Lacking infrastructure
• No institutions of higher learning and
research
• Small to little tourist industry
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6. REMOTE CHARACTERISTICS
• Part of a developed nation
• Educated and healthy population
• Far from political and business centres &
not part of periphery
• Small concentrated population surrounded
by undeveloped spaces
• Noticeable Indigenous presence
• One institution of higher learning and
research
• Medium-sized Tourist industry
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7. Building a Conceptual Framework
Systematically Developing the Concept of Remote Regions
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8. Concept-
building
requires a
rejection of
norms
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9. Concept-Building
1. Narrow question while brainstorming
key terms
2. Conduct systematic literature review
3. Eliminate those sources that do not
fit quality guidelines
4. Isolate and code themes
5. Juxtapose themes against norms
6. Describe and discuss results
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10. SYSTEMATIC LITERATURE REVIEWS
From STEM, but with only one Lit Reviewer
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11. Conceptual Framework
vs. Theoretical Framework
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12. concept = single abstract idea
theory = a system of ideas
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13. Theoretical Framework
• Relies on existing theory or
theories
• A system of ideas to be used as
a tool to examine, understand,
and predict phenomena
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14. Conceptual Framework
• May already be existing
• Or, (to be especially original) may
be developed by the researcher
using a systematized literature
review process
• A collection of attributes of one
abstract idea to be used when
identifying, researching, and
discussing the concept
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15. You may then be asking...
What about Methodological Frameworks?
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16. Methodological Framework
• Relies on existing research
design principles to create order
• A prescriptive system that makes
it explicitly clear how to approach
research by accomplishing
certain tasks in which order for
what purpose
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17. To Produce Original Research
1.Build conceptual framework
2.Build theoretical framework
3.Build methodological framework
4.Combine the above 3 steps to
find, evaluate, and use data to
make new meanings of the world
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18. Therefore, a
conceptual
framework for
Remote Regions
groups our work
together even
when using
different theories
and methods
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19. Remote Region -- alternative
to the
Scandinavian/Nordic/Circum
polar debatecc: duncan - https://www.flickr.com/photos/34427470616@N01

20. Place-branding
for Remote Regions
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21. Place-Branding
• New umbrella term
• Used at national, regional, and
city level
• Location as a brand
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22. Sense of Place
location, location, location
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23. What is a place?
• Come have dinner at my place
(home)
• Let's meet at that new place
(specific building for a specific
activity)
• Let's travel to a new place
(particular place on the planet)
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24. Thus, In this conceptual
framework a remote region is
clearly not a country
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25. What then is a Remote Region?
Recalling this earlier slide...
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26. REMOTE CHARACTERISTICS
• Part of a developed nation
• Educated and healthy population
• Far from political and business centres
& not part of periphery
• Small concentrated population
surrounded by undeveloped spaces
• Noticeable Indigenous presence
• One institution of higher learning and
research
• Medium-sized Tourist industry
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27. In Conclusion...
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28. Where in the world do we
find places with these
characteristics?
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29. Remote Regions
Located within Scandinavian, Nordic, and Circumpolar countries
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30. Thank you!
Laurie Prange (Prange-Martin)
laurieprangemartin@capilanou.ca
laurie@business.aau.dk
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