The Digital User Experience (DUX) department at Indiana University Bloomington Libraries sets strategic priorities for their unified web presence and online services. They seek opportunities to collaboratively deliver transformative experiences that facilitate discovery and strengthen scholarship. They strive to exceed expectations for internal and external users as they develop, design, deliver, and support innovative services, systems, and tools using a user-centered approach. They take a philosophy of continuous improvement through iterative design and selective implementation of existing and emerging technologies.