The document discusses strategies for making user experience (UX) design a team effort at universities. It provides examples of UX exercises that involve different stakeholders, such as focus groups, user journey mapping, and tree testing. The benefits of a team approach include gathering input on audience needs, interface requirements, and technology enhancements. Challenges include varying levels of UX understanding across departments. The document offers best practices like having a clear plan, providing training and resources, and sharing research findings to help teams work together successfully on UX initiatives.