@JosieAhlquist
www.josieahlquist.com
Empowering executives
to college students to
thrive on & offline
MoreThan BehindThe Scenes
LeadershipDevelopmentfor
DigitalMarketingProfessionals
Dr.JosieAhlquist // #PSEWEB
forRealities
DigitalMarketingPros
#PSEWEB @josieahlquist
Day in the Life of a Digital Marketing Pro
Reality Check
👏 👏 👏 👏 👏
#PSEWEB
Othersyouworkwith
don’tunderstanddigital+social
Peopletellyou
howtodoyourjob
Yourskillsaren’ttakenseriously
Youaren’tincludedindecisionmaking
thatimpactsdigitalstrategy
Youhavetoexecutebadideas
Youoverseepages/people
thatyouhavenorealcontrolover
Figuringout“TheAlgorithm”
NoInternet
Instagram
GoesDown
Server
Crashes
Youhavetothrowoutstrategies
becauseofplatformchanges
Canyoure-postthisflyer?
HowmanyRT’sforafreeride?
Receivenegativecomments
Youblameyourself
whenastrategygoespoorly
Whohasateamoperation?
Whoisasoloshop?
AlwaysON
FanGirlAlert
🤗🤗🤗🤗🤗
#PSEWEB
What’sTHEBEST
partofyourwork?
arebasicallymagicians
DigitalMarketingPros
aremorethandoers
DigitalMarektingPros
behindthescenes
Crisis Responder
Community Builder
Researcher
Youaremorethan
Leader
by definition & practice
Leadership
#PSEWEB
@josieahlquist
Leadership
Management
#
Power
• Ability to make others do what
you would have them do. 

• To form/shape others.
“Management is 

an authority relationship
between at least 1 manager
and 1 subordinate who
coordinate their activities…” 

Rost, 1991
Rost, 1991
“Leadership is an influence
relationship among leaders
and followers who intend real
changes that reflect their
mutual purposes”
Leadership
Followership
“An individual or individuals accept the
influence of others to accomplish a goal”

Northouse, 2018
Multidirectional, mutually beneficial,
& purposefully seeking positive change
Rost, 1991
The doing
of leadership is
relational
Digital Marketing
& Leadership Development
Enactment
Motivation Capacity
Efficacy
Dugan, 2017
Domains of leadership development
Leadership
Paradigm Shift
Followers have more power & influence
over leaders than ever before.
Individuals and groups have more access,
information & ability to enact (positive)
change more than ever
No matter the position, place or person
Digital + Leadership
Digital
Leadership
Where personalization & a plan
ignites a leadership purpose online
- Dr. Josie Ahlquist
LeadershipTheories
Tools that aid us to explore meaning & purpose
Leadership
Framework
Model
Theory
Strengths Finder
Leadership Challenge Model
RelationalLeadership
Adaptive Leadership
SituationalLeadership
TransformationalLeadership
Authentic Leadership
Servant Leadership
Strategic SocialChange Leadership
Servant Leadership
• Strong desire to serve others
• Authority is given by followers
• Commit to their true vocation with humility
• A healthy sense of authentic self
• Moral courage
Robert K. Greenleaf, The Servant as Leader (1970)
Daniel Wheeler, Servant Leadership for Higher Education (2012)
Digital Marketers as
Servant Leaders
Social Change Model
Higher Education Research Institute of UCLA, 1993
• Leadership is a process
• Begins with self-awareness
• Everyone can be a leader, no positions needed
• You must be active participant and use reflection
• Collaborative relationships leads to collective action
Collaboration
Common Purpose
Controversy with Civility
Citizenship
Consciousness of self
Congruence
Commitment
Individual Values
Group Values
Community Values
SocialChangeModel
Positive
Change
are Change Agents
Digital Marketers
VISUAL OF MODEL
Congruence + Digital Marketing
Thinking, feeling, and behaving with consistency,
genuineness, authenticity, and honesty.
•What is your Why?
•What do you want to be
remembered for?
YourLife
&Legacy
Disrupt Busy Work
More.More.More.
Do.Do.Do.
Purpose-Driven Work
Values.Mission.Legacy.
Invest In
“It is not enough to be
busy. So are the ants.
The question is:
What are we busy about?”
-Henry David Thoreau
Apply
Your
Why
Industry
Advocacy
• Digital Wellness
• Workload Expectations
• Fair & Competitive Compensation
Queen Elizabeth II Social Media Manager
Community
Development
• Mentorship for New Professionals
• Development for Mid Level Positions
• Pipeline into Executive/Cabinet Level
HigherEdComm&SocialMedia
teamhesm.slack.com
Powered byCommunity
Student
Digital
Education
• Digital Identity: Self-Awareness &
Authenticity
• Digital Wellness: Tech Self-Regulation
• Internet Ethics & Online Conflict Resolution
www.josieahlquist.com
Whatisonethingyou
willimpact:
-In the next month?
-The next academicyear?
-Duringyourcareer?
FinalThoughts
Than BehindThe Scenes
Youaremore
Prioritize Purpose
DigitalMarketingRealities
LeadershipisRelational
ApplyYourWhy
MoreThan BehindThe Scenes
LeadershipDevelopmentfor
DigitalMarketingProfessionals
Dr.JosieAhlquist // #PSEWEB

Keynote Talk by Dr. Josie Ahlquist