Josie Ahlquist discusses leadership development for digital marketing professionals. She notes that digital marketers face challenges like unclear strategies, platform changes, and negative comments. However, digital marketers are more than doers - they are leaders, researchers, and community builders. Ahlquist advocates applying leadership theories like servant leadership and the social change model to enact positive change. Digital marketers can develop student digital education, advocate for their industry, and mentor others. Ahlquist encourages focusing on purpose over busy work and prioritizing one's why to overcome marketing realities.