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Ru live zooming in on armchair recruitment with webinars
- 1. RU Live? “Zooming” in on armchair recruitment with webinars Saskatoon, SK #PSEWEB2019
- 2. Hello! I am Kelli Wheatley Virtual Recruitment Officer, Ryerson University You can find me @kelliwheatz Art by Emily Kuchta - Communications Officer, Ryerson University
- 4. Why we do this ▪ To connect with students around the world ▪ To maximize our budget ▪ To answer their questions
- 5. I organize and host webinars Myself and Engineering First-Year Ambassadors Alexis and Sabrina. Photo by Tharsy Selvanatham, via Twitter
- 6. How we do this Review stats Schedule Promote Develop content Execute Follow up
- 8. 2018-2019 # students registered: 3287 % growth from 2017-2018: 60% # international students registered: 804 # questions asked: 977 Yes.
- 10. Questions? kelli.wheatley@ryerson.ca AND / OR Read my #PSEWEB blog coming soon!
Editor's Notes
- Make joke about RU Live
- Comm Team in the Office of the Registrar Support all units in the RO: recruitment, admissions, records, exams, etc As such, we service Prospective and current student audiences My role has historically focused on prospective students/applicants
- I wear many hats, bulk is RU Live webinar portfolio I am not the first to do this Almost 2 years Has allowed me to grow and settle into the role
- Hosting one webinar can reach students from 60 countries without having someone on the ground in each of those countries Lower resource allocation
- Who - collabs Two fabulous students from FYEO - first year-ambassadors Where - our webinar studio Tech - Zoom, we use the Ryerson-wide license to allow for recording in the cloud and larger audiences Low tech
- Always refining - We’ve been developing the portfolio for several years Review stats: Data-driven decisions Schedule: audience? time zone? Staff availability? Promote: social, emails, website Content: me vs. department Execute: Zoom Follow up: stats
- Seems a bit antiquated?
- Exciting to see growth Huge international student participation I do fulsome stats reports every month, send to key folks, and also a large yearly one (+international one)
- This is why we do what we do
- Questions to expect: TAKEAWAY: Webinars are cheap and effective. What does it cost? Who did you have to get buy in from? Who are the key stakeholders? How do you work with faculty? How do you market these?