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Husky Career Tech
Final Presentation
Aug, 2017
Agenda
• Objectives and Plan
• Phase 1 Undertakings
Job Search Process Flow
Survey
Market Research
Marketing (Social Media Outreach)
• Learnings and Recommendations
Internal/ External Strategy
Guide
Team’s Proposal
01 Objectives and Plan
Objectives and Plan
Phase 1
• Define Job Search
Process Flow
• Identify Pain Points
in the process
Phase 2
• Identifying
and
prioritizing
the problems
• Designing
solutions
Phase 3
• Implementing
the solutions
Data Centric Approach | Customized Solutions
• Building brand by working
• Function as an extended arm to CDO
• Improve career services
02 Phase 1
Undertakings
Phase 1 – Job Search Process flow
• Map the job search journey
• Understand the nuances/ pain points in each
step
• Instill a structure/ process in the minds of the
students (Rephrase)
Networking
Career
Mapping
Resume/
Cover Letter
Preparation
Job
Application
Interviewing
Follow-up
Phase 1 – Survey
• Gather qualitative and quantitative data about the pain points
• Identify and prioritize problem areas
• Customize solutions
Audience
BAPM Students
(Both Current and Alumni)
Question areas
Demographic information,
Pain Points in job search process,
Feedback on CDO Services
Survey Responses
102
(Current Students : 78, Alumni: 24)
Survey
Snapshot
Phase 1 – Market Research
Study of Existing Career Tools
1. Husky Career Link
2. LinkedIn
3. Glassdoor
4. Indeed
Tools for the Job Search Process
1. Career Mapping:
 TechRepublic, TechCrunch, CB
Insights
2. Resume/CL Preparation:
 Vault, Husky Career Prep
3. Job Application:
 Linkedin, Monster, Angellist
4. Interviewing:
 Leetcode, Gainlo, Glassdoor
5. Networking:
 Linkedin, Meetup
BAPM Career Paths
1. Technical Contributor
 Data Scientist
 Data Engineer
 Data Management
 Data Analyst
2. Business Contributor
 Business Analysts
 Business Intelligence
 Marketing Analysts
3. Team Leader
 Project Managers
Phase 1 – Marketing
• Showcase the work and learnings from the project to UConn community
• Build the brand of UConn among larger audience outside of UConn
Marketing
Channels
https://www.linkedin.com/groups/8619150
https://www.facebook.com/HuskyCareerTech/
https://twitter.com/HuskyCareerTech
https://www.youtube.com/channel/UCbm79JAIo3JaR8eNLq4Np8A
Internal Strategies
BAPM immersive workshop
content
Pre and post workshop
surveying to get
immediate feedback
External workshops by
BAPM alumni, MBA
professors, industry
experts
• Industries
• Possible career paths
• Required skillsets
• Certifications
( PMP/CAPM/SAS)
Informational Interviews
Career Happy Hours- are informational videos where the career advisor shares his
recommendation and insights on various career development topics
Informational Interviews
Why Who
• Information about the realities of working within a particular field, industry or
position
• Get tips about how to prepare for and enter a given career
• Initiate a professional relationship and expand your network
• Learn what it’s like to work at a specific organization.
Employers/
Recruiters
Alumni
Career Advisors
• Career Path Analysis -lists the job function, programming languages used and
desired skills for the identified job roles and industries
• Comprehensive list of resources for each phase of the job search process
Career Path Guide
Industries
• Banking
• Insurance
• Healthcare
• Retail
Business Contributors
• Business
Intelligence
• Business Analyst
Technical Contributors
• Data Scientist
• Data Engineer
• Data Architect
• Data Analyst
Career
Mapping
Resume and Cover
Letter
Interviewing Networking Job Application
• Tech
Republic
• Tech Crunch
• CB Insights
• Crunchbase
• Husky Career
Prep
• Vault
• CDO resume
review 1:1
• Leetcode
• Hackerrank
• Glassdoor
• Analytics
Vidhya
• LinkedIn
• Company Info
sessions
• Meetup
• LinkedIn
• Indeed
• AngelList
External strategy
Mini Career Fairs
(BAPM)
• Where?
• Harford campus
• Why?
• Price and time
• Schedule conflict
• Easier for companies in
Hartford
Informational
interviews
• Why?
• Gain insight
• Career mapping
• Gain insider knowledge
• Networking
• Who?
• Employers/ Recruiters
• Alumni
• Career advisors
Events/
Competitions
• Why?
• How?
• Hackathons
• Case competitions
• Experiential learning
• Host career panels
• External clubs
• Information sessions
• Harford campus
Mini Career
Fairs (BAPM)
• Skill building
• Gamification
• Hackathons
• Experiential learning
Competitions
Student reach out strategy through events
Location
Calendar
Cost
o Edit & publish existing
content.
• Learning materials; recommended
actions; Happy Hour videos, etc.
o Event marketing.
• Promoting videos pictures,
infographics, etc.
o MSABPM program
marketing.
Marketing & Communication
Tenta
tive
Plan
Overv
iew
Activity Types Frequencies Formats
MSBAPM Specific
Career Fair
Spring, Summer, Fall In-person, Online
Networking Events Monthly In-person, Online
Student-Led Meetups
Monthly from April to
October
In-person
Competitions/Challen
ges
Bi-monthly In-person, Online
Content Creation Continuously N/A
Student Engagement Periodically N/A
Appendix
• Apply to specific jobs that suits your skills and experience.
Channelize your job search to suit your long term needs.
• The choice of careers is not just limited to data analysts or
data science. There are multiple roles in analytics landscape that
can be targeted.
• Understanding of business cases of every domain is
important to be successful in an interview. Most of the problems
companies work on are usually common to the industries and
working on such projects adds value.
Recommendations
Career options in Analytics
Phase 1 – Survey
• Gather qualitative and quantitative data about the pain points
• Identify and prioritize problem areas
• Customize solutions
Audience: BAPM Students (Current and Alumni)
Question areas: Demographic information, Pain Points in job search process, Feedback on CDO Services
Survey Responses: 102 (Current Students : 78, Alumni: 24)
Phase 1 – Market Research
• Qualitative and comparative study of existing career tools - Husky Career Link, LinkedIn, Glassdoor,
Indeed
• Comprehensive suite of tools for each stage of the job search process
• Identifying the career paths chosen by BAPM students
Phase 1 – Marketing
• Showcase the work and learnings from the project to UConn community
• Build the brand of UConn among larger audience outside of UConn
Marketing Channels: Facebook, LinkedIn, Twitter, YouTube, Email, HuskyCT
03 Learnings and
Recommendations
Career Preparation Guide
Career
Mapping
• What is it? Insights on job roles, industries
• TechCrunch, CB Insights, Vault
Resume and
Cover Letter
• What is a good resume?
• LinkedIn, Husky Career Prep, Vault
Interviewing
• Kinds of interview? How to prepare?
• LeetCode, Hackerrank, list of questions, case interview resources
Career Preparation Guide
Networking
• How to do effective networking?
• Networking tips
Jobs and
Internship
• LinkedIn, Indeed, Glassdoor, Dice.com, AngelList
Market research job portals
Job Portals
Job portals
used by
BAPM
students
Source: Survey results sent out by HCT team
Recruiter
survey
Source: http://www.softwareadvice.com/resources/hr-best-job-boards-2014/
• Social media
• Share success stories on LinkedIn, emails, Facebook, etc.,
• Share blogs written by Alumni and peers
• Share articles on “How to write blogs”
• Communication classes
• Blogging assignments
• Collaborate with writing department in Storrs for assistance
LinkedIn blogs
• Social media - Share the following information on social media
• LinkedIn Groups BAPM students should be a part of
• Success stories of people who leveraged LinkedIn groups to progress in their
career
• Tips to be active on communities
• Alumni group formation - Ask students to join UConn Alumni group
before they graduate
• Collaboration between students and alumni is key in positioning the students
for their careers
LinkedIn communities
Overall Goals
1. BAPM graduates launch their first job quicker with higher satisfaction from
graduates.
2. CDO provides BAPM specific information - meaning for students’ needs
according to student profiles via straightforward and clear communications.
3. CDO can promote the BAPM brand among companies
Insights from Survey
● Information should be specific and tailored to meet students’ needs based on
student profiles rather than general overviews that can be found online.
● Students are price- and transportation-sensitive.
○ Best: Free at GBLC
● Be aware of schedule conflicts when hosting events.
● Students should be rewarded if they attend an event regardless of winners or
not (Gamification?). Winners will receive bigger rewards.
○ Rewards ≠ monetary value only
Recommendation Categories
1. Workshops
2. Events – Networking, Competitions, Meetups
3. Marketing and Communication
Educational Topics
● Career pain points
○ Career mapping
○ resume/cover letter
○ Interview
○ Internship
○ Salary negotiation
● Communication/Branding
○ LinkedIn communities
○ Blogs
○ Networking in US culture
● BAPM specific
● Industries
● Skill sets
● Possible career paths
● Certifications
○ CAPM/PMP
○ SAS
Workshop Execution
● Formats
○ Workshops
○ Info sessions
○ Webinars
○ Video
● Speakers
○ MSBAPM alumni
○ Current MSBAPM students
○ Current students from other UConn programs, such as MBA, OPIM, etc.
○ Industry experts
○ UConn professors or experts from other departments
○ Professors, experts, students from other schools
Networking Events
● Targets
○ MSBAPM Alumni
○ Companies
○ Other UConn school of business programs
○ Other UConn students
○ Professors, students, experts from other schools
● Formats
○ In-person
○ Online, such as live-stream Happy Hour
Competitive Events
● Types:
○ Business plan
○ Coding
○ Data science
○ Entrepreneurship
○ Project management
● Formats:
○ Case competition/challenge
○ Hackathon
○ Summit
● Partners:
○ InsurTech
○ Hiring companies
Student-Led Meetups
● Goals:
○ Help MSBAPM students build informal but lasting relationships with people outside MSBAPM world via
common interests, values, etc.
○ Increase MSBAPM branding
○ Provide leadership opportunities
● If create a meetup group on www.meetup.com
○ Each Meetup group's organizer pays for a subscription to run their group(s)
○ Basic (4 organizers & 50 members): $9.99/month
○ Unlimited (unlimited organizers & members): $14.99/month
● Alternative: Use our social media platforms, especially FB & LinkedIn, to organize
meetups without paying fees.
○ Disadvantage: non-MSBAPMs probably wouldn’t know our meetups
Marketing and Communication
● Goals:
○ Connect as many MSBAPMs as possible.
○ MSBAPM branding
● Platforms: Facebook, Twitter, LinkedIn, and Youtube.
● Current: Mainly for event announcements
● Future: Discussions; Brand building; Series of blog posts
● Challenge: Not many MSBAPMs know and follow/join our social media.
● Action: Promote our social media during
○ Orientations & open houses
○ Required CDO workshops
○ Tech Communication class
Marketing & Commn - Online Forum or Website
● An information pool of workshop content, interview questions, career
discussions, blogs, videos, resources, etc.
● Advantage compared to FB, Twitter, and LinkedIn:
○ Online forum/website sorted by topics instead of time.
○ Suggested activity guides (Blogs, LinkedIn)
External Strategy
Internal Strategy
Mini career fairs (BAPM)
Informational Interviews
- Employers
- Alumni
- Industry
Student skill demos
- Hackathon, Case studies
(Company sponsored
challenges)
Marketing & Commn
Career Material
-Career guides
-Video series
-Placement report breakdown
Workshops
- BAPM immersive content
- Pre and post surveying
- Faculty workshops
Internal Networking
- UCONN sponsored events
-HuskyCT discussion board
-Monthly focus groups
Focused student
teams
Career Material
-Creative design, editing,
publishing
Student engagement
- Publish interviews
- Student articles
- Event material
- Career Happy Hours
Social
media
How? New processes
Summary
Insights from Husky Career Tech
●Formation of specialized student teams to assist in managing multiple goals
Marketing and Communication
BAPM skill workshops & events
Resume review
Alumni relations
●One student career advisor team to strategize along with CDO
CDO
+
Student
career
advisors
Sample Job Descriptions
●
Marketing and Communication – Team
member
Job Description: Should be able to
design creative and effective advertising
material, flyers, posters (Photoshop,
InDesign, MS Publisher)
Should be able to edit videos
Manage social media accounts
Work with other teams in the creation of
workshop content
Acts as a brand steward
Submit Pitch : Design a poster for a
hackathon event at UCONN
BAPM Workshop Series – Team member
Job Description: Should be able to
suggest ideas and create workshop
Example topics – Storyboarding ; Project
Management in Analytics ; Coding in
Analytics ;
Work with MBA and BAPM faculty to
curate content
Work with other teams in the creation of
workshop content
Acts as a brand steward
Submit Pitch : Sample workshop
Student Career Advisors
● Strategizing and Process Establishment
● Data collection –
● Student segmentation
● Ongoing evaluations
● Competitor analyses

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Husky career tech recommendations

  • 1. Husky Career Tech Final Presentation Aug, 2017
  • 2. Agenda • Objectives and Plan • Phase 1 Undertakings Job Search Process Flow Survey Market Research Marketing (Social Media Outreach) • Learnings and Recommendations Internal/ External Strategy Guide Team’s Proposal
  • 4. Objectives and Plan Phase 1 • Define Job Search Process Flow • Identify Pain Points in the process Phase 2 • Identifying and prioritizing the problems • Designing solutions Phase 3 • Implementing the solutions Data Centric Approach | Customized Solutions • Building brand by working • Function as an extended arm to CDO • Improve career services
  • 6. Phase 1 – Job Search Process flow • Map the job search journey • Understand the nuances/ pain points in each step • Instill a structure/ process in the minds of the students (Rephrase) Networking Career Mapping Resume/ Cover Letter Preparation Job Application Interviewing Follow-up
  • 7. Phase 1 – Survey • Gather qualitative and quantitative data about the pain points • Identify and prioritize problem areas • Customize solutions Audience BAPM Students (Both Current and Alumni) Question areas Demographic information, Pain Points in job search process, Feedback on CDO Services Survey Responses 102 (Current Students : 78, Alumni: 24) Survey Snapshot
  • 8. Phase 1 – Market Research Study of Existing Career Tools 1. Husky Career Link 2. LinkedIn 3. Glassdoor 4. Indeed Tools for the Job Search Process 1. Career Mapping:  TechRepublic, TechCrunch, CB Insights 2. Resume/CL Preparation:  Vault, Husky Career Prep 3. Job Application:  Linkedin, Monster, Angellist 4. Interviewing:  Leetcode, Gainlo, Glassdoor 5. Networking:  Linkedin, Meetup BAPM Career Paths 1. Technical Contributor  Data Scientist  Data Engineer  Data Management  Data Analyst 2. Business Contributor  Business Analysts  Business Intelligence  Marketing Analysts 3. Team Leader  Project Managers
  • 9. Phase 1 – Marketing • Showcase the work and learnings from the project to UConn community • Build the brand of UConn among larger audience outside of UConn Marketing Channels https://www.linkedin.com/groups/8619150 https://www.facebook.com/HuskyCareerTech/ https://twitter.com/HuskyCareerTech https://www.youtube.com/channel/UCbm79JAIo3JaR8eNLq4Np8A
  • 10. Internal Strategies BAPM immersive workshop content Pre and post workshop surveying to get immediate feedback External workshops by BAPM alumni, MBA professors, industry experts • Industries • Possible career paths • Required skillsets • Certifications ( PMP/CAPM/SAS)
  • 11. Informational Interviews Career Happy Hours- are informational videos where the career advisor shares his recommendation and insights on various career development topics Informational Interviews Why Who • Information about the realities of working within a particular field, industry or position • Get tips about how to prepare for and enter a given career • Initiate a professional relationship and expand your network • Learn what it’s like to work at a specific organization. Employers/ Recruiters Alumni Career Advisors
  • 12. • Career Path Analysis -lists the job function, programming languages used and desired skills for the identified job roles and industries • Comprehensive list of resources for each phase of the job search process Career Path Guide Industries • Banking • Insurance • Healthcare • Retail Business Contributors • Business Intelligence • Business Analyst Technical Contributors • Data Scientist • Data Engineer • Data Architect • Data Analyst Career Mapping Resume and Cover Letter Interviewing Networking Job Application • Tech Republic • Tech Crunch • CB Insights • Crunchbase • Husky Career Prep • Vault • CDO resume review 1:1 • Leetcode • Hackerrank • Glassdoor • Analytics Vidhya • LinkedIn • Company Info sessions • Meetup • LinkedIn • Indeed • AngelList
  • 13. External strategy Mini Career Fairs (BAPM) • Where? • Harford campus • Why? • Price and time • Schedule conflict • Easier for companies in Hartford Informational interviews • Why? • Gain insight • Career mapping • Gain insider knowledge • Networking • Who? • Employers/ Recruiters • Alumni • Career advisors Events/ Competitions • Why? • How? • Hackathons • Case competitions • Experiential learning • Host career panels • External clubs • Information sessions
  • 14. • Harford campus Mini Career Fairs (BAPM) • Skill building • Gamification • Hackathons • Experiential learning Competitions Student reach out strategy through events Location Calendar Cost
  • 15. o Edit & publish existing content. • Learning materials; recommended actions; Happy Hour videos, etc. o Event marketing. • Promoting videos pictures, infographics, etc. o MSABPM program marketing. Marketing & Communication
  • 16. Tenta tive Plan Overv iew Activity Types Frequencies Formats MSBAPM Specific Career Fair Spring, Summer, Fall In-person, Online Networking Events Monthly In-person, Online Student-Led Meetups Monthly from April to October In-person Competitions/Challen ges Bi-monthly In-person, Online Content Creation Continuously N/A Student Engagement Periodically N/A
  • 18. • Apply to specific jobs that suits your skills and experience. Channelize your job search to suit your long term needs. • The choice of careers is not just limited to data analysts or data science. There are multiple roles in analytics landscape that can be targeted. • Understanding of business cases of every domain is important to be successful in an interview. Most of the problems companies work on are usually common to the industries and working on such projects adds value. Recommendations
  • 19. Career options in Analytics
  • 20. Phase 1 – Survey • Gather qualitative and quantitative data about the pain points • Identify and prioritize problem areas • Customize solutions Audience: BAPM Students (Current and Alumni) Question areas: Demographic information, Pain Points in job search process, Feedback on CDO Services Survey Responses: 102 (Current Students : 78, Alumni: 24)
  • 21. Phase 1 – Market Research • Qualitative and comparative study of existing career tools - Husky Career Link, LinkedIn, Glassdoor, Indeed • Comprehensive suite of tools for each stage of the job search process • Identifying the career paths chosen by BAPM students
  • 22. Phase 1 – Marketing • Showcase the work and learnings from the project to UConn community • Build the brand of UConn among larger audience outside of UConn Marketing Channels: Facebook, LinkedIn, Twitter, YouTube, Email, HuskyCT
  • 24. Career Preparation Guide Career Mapping • What is it? Insights on job roles, industries • TechCrunch, CB Insights, Vault Resume and Cover Letter • What is a good resume? • LinkedIn, Husky Career Prep, Vault Interviewing • Kinds of interview? How to prepare? • LeetCode, Hackerrank, list of questions, case interview resources
  • 25. Career Preparation Guide Networking • How to do effective networking? • Networking tips Jobs and Internship • LinkedIn, Indeed, Glassdoor, Dice.com, AngelList
  • 27. Job Portals Job portals used by BAPM students Source: Survey results sent out by HCT team
  • 29. • Social media • Share success stories on LinkedIn, emails, Facebook, etc., • Share blogs written by Alumni and peers • Share articles on “How to write blogs” • Communication classes • Blogging assignments • Collaborate with writing department in Storrs for assistance LinkedIn blogs
  • 30. • Social media - Share the following information on social media • LinkedIn Groups BAPM students should be a part of • Success stories of people who leveraged LinkedIn groups to progress in their career • Tips to be active on communities • Alumni group formation - Ask students to join UConn Alumni group before they graduate • Collaboration between students and alumni is key in positioning the students for their careers LinkedIn communities
  • 31. Overall Goals 1. BAPM graduates launch their first job quicker with higher satisfaction from graduates. 2. CDO provides BAPM specific information - meaning for students’ needs according to student profiles via straightforward and clear communications. 3. CDO can promote the BAPM brand among companies
  • 32. Insights from Survey ● Information should be specific and tailored to meet students’ needs based on student profiles rather than general overviews that can be found online. ● Students are price- and transportation-sensitive. ○ Best: Free at GBLC ● Be aware of schedule conflicts when hosting events. ● Students should be rewarded if they attend an event regardless of winners or not (Gamification?). Winners will receive bigger rewards. ○ Rewards ≠ monetary value only
  • 33. Recommendation Categories 1. Workshops 2. Events – Networking, Competitions, Meetups 3. Marketing and Communication
  • 34. Educational Topics ● Career pain points ○ Career mapping ○ resume/cover letter ○ Interview ○ Internship ○ Salary negotiation ● Communication/Branding ○ LinkedIn communities ○ Blogs ○ Networking in US culture ● BAPM specific ● Industries ● Skill sets ● Possible career paths ● Certifications ○ CAPM/PMP ○ SAS
  • 35. Workshop Execution ● Formats ○ Workshops ○ Info sessions ○ Webinars ○ Video ● Speakers ○ MSBAPM alumni ○ Current MSBAPM students ○ Current students from other UConn programs, such as MBA, OPIM, etc. ○ Industry experts ○ UConn professors or experts from other departments ○ Professors, experts, students from other schools
  • 36. Networking Events ● Targets ○ MSBAPM Alumni ○ Companies ○ Other UConn school of business programs ○ Other UConn students ○ Professors, students, experts from other schools ● Formats ○ In-person ○ Online, such as live-stream Happy Hour
  • 37. Competitive Events ● Types: ○ Business plan ○ Coding ○ Data science ○ Entrepreneurship ○ Project management ● Formats: ○ Case competition/challenge ○ Hackathon ○ Summit ● Partners: ○ InsurTech ○ Hiring companies
  • 38. Student-Led Meetups ● Goals: ○ Help MSBAPM students build informal but lasting relationships with people outside MSBAPM world via common interests, values, etc. ○ Increase MSBAPM branding ○ Provide leadership opportunities ● If create a meetup group on www.meetup.com ○ Each Meetup group's organizer pays for a subscription to run their group(s) ○ Basic (4 organizers & 50 members): $9.99/month ○ Unlimited (unlimited organizers & members): $14.99/month ● Alternative: Use our social media platforms, especially FB & LinkedIn, to organize meetups without paying fees. ○ Disadvantage: non-MSBAPMs probably wouldn’t know our meetups
  • 39. Marketing and Communication ● Goals: ○ Connect as many MSBAPMs as possible. ○ MSBAPM branding ● Platforms: Facebook, Twitter, LinkedIn, and Youtube. ● Current: Mainly for event announcements ● Future: Discussions; Brand building; Series of blog posts ● Challenge: Not many MSBAPMs know and follow/join our social media. ● Action: Promote our social media during ○ Orientations & open houses ○ Required CDO workshops ○ Tech Communication class
  • 40. Marketing & Commn - Online Forum or Website ● An information pool of workshop content, interview questions, career discussions, blogs, videos, resources, etc. ● Advantage compared to FB, Twitter, and LinkedIn: ○ Online forum/website sorted by topics instead of time. ○ Suggested activity guides (Blogs, LinkedIn)
  • 41. External Strategy Internal Strategy Mini career fairs (BAPM) Informational Interviews - Employers - Alumni - Industry Student skill demos - Hackathon, Case studies (Company sponsored challenges) Marketing & Commn Career Material -Career guides -Video series -Placement report breakdown Workshops - BAPM immersive content - Pre and post surveying - Faculty workshops Internal Networking - UCONN sponsored events -HuskyCT discussion board -Monthly focus groups Focused student teams Career Material -Creative design, editing, publishing Student engagement - Publish interviews - Student articles - Event material - Career Happy Hours Social media How? New processes Summary
  • 42. Insights from Husky Career Tech ●Formation of specialized student teams to assist in managing multiple goals Marketing and Communication BAPM skill workshops & events Resume review Alumni relations ●One student career advisor team to strategize along with CDO CDO + Student career advisors
  • 43. Sample Job Descriptions ● Marketing and Communication – Team member Job Description: Should be able to design creative and effective advertising material, flyers, posters (Photoshop, InDesign, MS Publisher) Should be able to edit videos Manage social media accounts Work with other teams in the creation of workshop content Acts as a brand steward Submit Pitch : Design a poster for a hackathon event at UCONN BAPM Workshop Series – Team member Job Description: Should be able to suggest ideas and create workshop Example topics – Storyboarding ; Project Management in Analytics ; Coding in Analytics ; Work with MBA and BAPM faculty to curate content Work with other teams in the creation of workshop content Acts as a brand steward Submit Pitch : Sample workshop
  • 44. Student Career Advisors ● Strategizing and Process Establishment ● Data collection – ● Student segmentation ● Ongoing evaluations ● Competitor analyses