This document outlines an agenda for a presentation on marketing engagement using the MENT framework. The presentation includes an introduction, looking at the CONNECT stage of engagement to get to know attendees, an overview of the MENT framework to develop marketing decisions, a case study of how the framework was applied, and a question and answer period. The case study focuses on how the presenter increased engagement and brand awareness for an university incubator program through applying the stages of the MENT framework around introduction, surveys, email automation, events and maximizing engagement. Metrics are shared showing the program's success in various engagement areas.