This document outlines a proposed PhD research project examining the role of information and communication technology (ICT) and marketing concepts in achieving good governance in Uttar Pradesh, India. The research aims to identify gaps in good governance by evaluating ICT-based e-governance models and examining how modern marketing tools can help implement these models. The methodology will involve surveys and statistical analysis to understand citizen experiences and perceptions of good governance. If successful, the research could help the government improve service delivery and better meet UN criteria for good governance through more effective use of technology and marketing.