DIGITAL INDIA

2.  Digital marketing, also called online marketing,
is the promotion of brands to connect with
potential customers using the internet and
other forms of digital communication. This
includes not only email, social media, and web-
based advertising, but also text and multimedia
messages as a marketing channel. Traditional
marketing became a secondary option for new-
age businesses when digital marketing was
introduced.

4.  Digital India is a flagship programme of the
Government of India with a vision to transform
India into a digitally empowered society and
knowledge economy. The programme was
launched on July 1, 2015 by Hon' Prime Minister
Shri Narendra Modi. Digital India was
established with a vision of inclusive growth in
areas of electronic services, products,
manufacturing, and job opportunities. Digital
India aims to provide the much-needed thrust to
the nine pillars of growth areas. Government has

5.  a) Digital Infrastructure as a core utility to
Every Citizen
 b) Governance & Services on Demand
 c) Digital Empowerment of Citizens

6.  Digital India is a programme to transform India
into digital empowered society and
knowledge economy. The Digital India is
transformational in nature and would ensure that
Government services are available to citizens
electronically.
 To prepare India for a knowledge future.
 On being transformative that is to realize IT
(Indian Talent) + IT (Information Technology) = IT
(India Tomorrow)
 Making technology central to enabling change.
 My Gov.in has been implemented as a
platform for citizen engagement in

7.  There are many problems in the way of its
successful implementation like digital
illiteracy ,poor infrastructure, low internet
speed, lack of coordination among various
departments, issue pertaining to taxation
etc . These challenges need to be addressed
in order to realize the full potential of this
programme.
 The daily internet speed, as well as the Wi-Fi
hotspots, are slow as compared to other
developed nations.
 Most of the small and medium scale industry

8.  Broadband Highways: Government aims to lay
national optical fibre network in all 2.5 lakh
gram panchayats. Department of
Telecommunications (DoT) is the nodal
Department for this project. A new deadline of
2018 has been set for providing broadband
internet to all panchayats.
 Universal Access to Phones: Mobile phone
coverage will be provided to all the remaining
55,619 villages in the country. The Department
of Telecommunications will be the nodal

9.  Public Internet Access Programme: Common
Services Centres (CSCs) will be strengthened and
their number will be increased so that each
Panchayt gets a CSC (total 250000 CSCs).
 e-Governance – Reforming Govt. through
technology: Digital technology will be used for
the better delivery of government services.

10.  e-Kranti -Electronic Delivery of Services:e-Kranti
is an advanced e-governance programme to deliver
governance services through electronic mode. It has
44 mission projects.
 Information to all: Information related with
governance and public services to citizens will be
easily provided to citizens through digital platforms
including social media.

11.  Electronics, Manufacturing with a target Net
Zero Imports: This pillar of Digital India aims to
promote the manufacture of digital technology
devices especially electronics with the country.
 IT for Jobs: This pillar focuses on providing skill and
training to the youth for availing employment
opportunities in the IT/ITES sector.

12.  Early Harvest Programmes: under this pillar,
the Government will set up Wi-Fi facilities in all
universities and in public spaces across the
country, eBooks will be provided to schools,
email will be made the primary mode of
communication, Aadhar Enabled Biometric
Attendance System will be deployed in all
central government offices etc.

14.  A digital connected India can result in the
growth of the social and economic status of
people. This can be achieved by the
development of non-agricultural economic
activities. Instead of providing access to health,
education, and financial services. The Indian
Government launched the Digital India
campaign to make government services
available to citizens electronically by online
infrastructure improvement and also by
enhancing internet connectivity. It also aims
to empower the country digitally in the domain