2. What is a music video?
It is a short film or video which accomplices a piece of
music/ song. It can be used to promote a band, song or just
give the audience an overall pleasure to have a visual
image whilst listening to the music, to connect even more.
In modern days, music videos have changed dramatically
as you can get anything from a narrative to a live
performance or something that makes no sense at all. This
all depends on the genre of the music and what fits in best
with it.
They were primary used to help sales for the song, as a
promo thing, but now we see it as a commonly used thing
when an artist release a new song.
3. Dating back to the 1930s
The first versions of what we could call a music video came
in the 1920s from Vitaphones shorts and Spooney Melodies,
from the 1930s to early 1960, musicals were dominated
genres in film, as many were used to promote it.
The Beatles made a film A Hard Day's Night, which was a
mock documentary but was established for a music video.
The main two elements are narrative and performance.
Music videos also benefited film makers from art schools as
they became more challenging and new ideas
Here are two examples of videos that use surreal and
experimental ideas but were hugely popular. as here is a
popular one
4. David Bowie Life on Mars
Video was not exported from SlideRocket
Video was not exported from SlideRocket
Queen Bohemian Rhapsody.
5. Modern Era
The key development of modern music videos was
the recording and editing process. As high quality
colour videotape recorders and portable video
cameras were produced this enabled many pop acts
to produced promotional videos quickly and cheaply.
A good music video would increase the songs sale
as the view hoped to see the video again in the
following weeks. As Michael Jackson was the first
one to make a short film for his music video, that
has a beginning, middle and end in Billie Jean and
then in a West Side Story.
6.
7. Television and Music Videos
As TV has improved music videos played a major part in this
as shows like MTV, top of the pops streamed lives ones 24/7.
The main stars Madonna, Duran Duran and Dire Straits owe
their careers to MTV.
It could also be said that MTV has played a major part in the
success of music videos. It was now about the video its self,
as Michael Jackson got a spacial director John Landis to help
with Thriller in order to make it successful, similarly with Duran
Duran who flew to many locations around the world to shoot
his.
Michael Jackson’s got the record of $7 million for the Scream
video.
8. Film budgets for videos?
Now it was all about the glamour and making each video
better than the last, as giant budgets as big as ones to shoot
a film came just to make a music video. The director of Flight
Club and S7en, helped make Madonna's and George
Michael's videos also.
After MTV came about, the internet soon caught up, further
progressing music videos, as websites such as Youtube,
Facebook and iTunes are now the prime places in which artist
are based. Lily Allen would be a good example as her fame
came through the internet, just like Justin bieber who made
vidoes on youtbe.
The progress of cheap technologys means that vidoes can
now be made for a much lower cost, like the video for Ok
Go’s A Million Ways cost less than £30 and was filmed in the
singer’s back garden.
9. Video was not exported from SlideRocket
This dance routine was so catchy that it became an
instant internet sensation and was downloaded and
viewed more than 9 million times.
10. What are they now?
New technologies have advanced with new software and
new ideas which allows music videos to never die and
continue to be made and successful. However in the
modern days the typical video follows narratives to do with
heartbreak and relationships, where the artist is portrayed
in a sexual and provocative way. This all differs on the
genre however, but there is nothing that can't be done. As
we even have some videos in the form of cartoons,
animations, comic and fast moving pictures.
Despite all of this they still work in the way they were
intended to, which is to identify with the song and audience
so it keeps them entertained and interactive.
11. Video was not exported from SlideRocket
Video was not exported from SlideRocket
