Presentation research and planning.[1].ppt christianah222
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The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Through researching popular music videos, the student learned common techniques used like cuts, camera angles, themes and lighting. For the dubstep genre specifically, the student found techniques like close-up shots, low key lighting and fades were commonly used. Their music video will incorporate these elements along with locations around London to appeal to their target audience of males and females aged 16-25.
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A2 Codes and Conventions of Music Video
Music videos are short films that integrate a song with visual imagery, typically lasting 2-5 minutes. There are different types of concepts for music videos including thematic, which uses visuals related to the song's theme, and symbolic. Common codes and conventions include the video's style (performance, concept, narrative), camera work, editing techniques, sound effects, and mise-en-scene elements. Pop music videos tend to be avant-garde with bold designs while rock videos often express rebellion and independent thinking through their visuals and storylines.
Q2 evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
A2 The history of music video
Music videos are short films that integrate a song with imagery, typically for promotional purposes. While the concept originated in the early 20th century, music videos rose to prominence in the 1980s with the launch of MTV, which based its format around the medium. Music videos now use a wide variety of styles, techniques, and concepts, from narrative stories to abstract visuals to filmed live performances. Their primary function remains marketing and promoting music recordings.
Theorists popwerpoint
Carlsson and Goodwin proposed theories on music video types and purposes. Carlsson identified four types: standard clips that blend singing with images and experimental film techniques; performance clips focused on live singing; narrative clips that tell a visual story; and art clips with no singing or narrative. Goodwin explained that music videos are made to sell songs, artists, record labels, merchandise, and lifestyles. The document discusses applying these theories to structure a realistic, successful music video that promotes the band's image and music.
History of music videos
A music video is a short film that accompanies a song to promote the artist and increase sales. There are three main types - narrative, concept, and performance videos. Early music videos developed in the 1950s but the genre became more popular with The Beatles' film A Hard Day's Night in 1964. MTV launched in 1981 and played a central role in music marketing by airing music videos. Michael Jackson took the format to another level with his groundbreaking Thriller video in 1984. The internet further changed music video promotion through sites like YouTube from 2005 onward.
Treatment presentation
For his video project, the author has chosen the drum and bass song "Last Jungle" by Sub Focus. He researched drum and bass music videos to inform his ideas, finding that they typically do not contain storylines and instead feature fast-moving shots of artists performing and audiences at clubs or raves. For his own video, the author plans to use illusory effects without a storyline, such as shooting in black and white, using a strobe light, and speeding up shots of cars on a highway.
Asap rocky - Album cover case study
This document provides a case study of A$AP Rocky's album "Long.Live.A$AP". It summarizes the key design elements of the album cover including a medium close-up shot of Rocky against a static-filled black and white background for a mysterious effect. It recommends applying similar design conventions to their own album packaging, such as a simple layout, bad TV effect, medium close-up shot on the cover, and bold text on a black or white background.
Brief
The document provides ideas for a music video and related packaging for the Brockhampton song "Sweet." It describes planning to feature different members of the group rapping in various locations relating to the lyrics. The music video and digipak designs aim to match the style of previous Brockhampton releases. A proposed magazine advert centers the album cover and highlights that the song is a new single from their Saturation III album.
Recommended
A2 Codes and Conventions of Music Video
Music videos are short films that integrate a song with visual imagery, typically lasting 2-5 minutes. There are different types of concepts for music videos including thematic, which uses visuals related to the song's theme, and symbolic. Common codes and conventions include the video's style (performance, concept, narrative), camera work, editing techniques, sound effects, and mise-en-scene elements. Pop music videos tend to be avant-garde with bold designs while rock videos often express rebellion and independent thinking through their visuals and storylines.
Q2 evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
A2 The history of music video
Music videos are short films that integrate a song with imagery, typically for promotional purposes. While the concept originated in the early 20th century, music videos rose to prominence in the 1980s with the launch of MTV, which based its format around the medium. Music videos now use a wide variety of styles, techniques, and concepts, from narrative stories to abstract visuals to filmed live performances. Their primary function remains marketing and promoting music recordings.
Theorists popwerpoint
Carlsson and Goodwin proposed theories on music video types and purposes. Carlsson identified four types: standard clips that blend singing with images and experimental film techniques; performance clips focused on live singing; narrative clips that tell a visual story; and art clips with no singing or narrative. Goodwin explained that music videos are made to sell songs, artists, record labels, merchandise, and lifestyles. The document discusses applying these theories to structure a realistic, successful music video that promotes the band's image and music.
History of music videos
A music video is a short film that accompanies a song to promote the artist and increase sales. There are three main types - narrative, concept, and performance videos. Early music videos developed in the 1950s but the genre became more popular with The Beatles' film A Hard Day's Night in 1964. MTV launched in 1981 and played a central role in music marketing by airing music videos. Michael Jackson took the format to another level with his groundbreaking Thriller video in 1984. The internet further changed music video promotion through sites like YouTube from 2005 onward.
Treatment presentation
For his video project, the author has chosen the drum and bass song "Last Jungle" by Sub Focus. He researched drum and bass music videos to inform his ideas, finding that they typically do not contain storylines and instead feature fast-moving shots of artists performing and audiences at clubs or raves. For his own video, the author plans to use illusory effects without a storyline, such as shooting in black and white, using a strobe light, and speeding up shots of cars on a highway.
Asap rocky - Album cover case study
This document provides a case study of A$AP Rocky's album "Long.Live.A$AP". It summarizes the key design elements of the album cover including a medium close-up shot of Rocky against a static-filled black and white background for a mysterious effect. It recommends applying similar design conventions to their own album packaging, such as a simple layout, bad TV effect, medium close-up shot on the cover, and bold text on a black or white background.
Brief
The document provides ideas for a music video and related packaging for the Brockhampton song "Sweet." It describes planning to feature different members of the group rapping in various locations relating to the lyrics. The music video and digipak designs aim to match the style of previous Brockhampton releases. A proposed magazine advert centers the album cover and highlights that the song is a new single from their Saturation III album.
Pitch
The document proposes a music video for the song "Somebody Told Me" by the band The Killers. The video will feature scenes of the band performing on stage along with cutaway scenes of them in different situations like backstage and signing autographs. Both the clothing and props used will match the indie/rock genre. The proposed album packaging will feature an image of the band members evolving and use a color scheme of red, white, and black that is conventional for the genre. The magazine advertisement for the album will follow the same color scheme and fonts as the album packaging to help audiences recognize and link it to the band and album.
Media Eval
The document discusses a student's media project evaluating a music video they created. It summarizes the student's analysis of how their music video both uses and challenges conventions of typical music videos by filming the band live rather than using typical music video techniques. The student also evaluates their project based on music video analysis theories by Andrew Goodwin, finding that their live-recording approach did not fully comply with analyzing genre characteristics, linking visuals to lyrics, or following record label conventions. They learned from audience feedback that their initial poster and album covers did not properly represent the music or look professional, so they refined their work.
A2 media studies evaluation questions
This document summarizes how a student's media project for an A2 Media Studies course utilized conventions of real music videos, CD packaging, and advertisements to create an original work. Specifically, the student created a music video for the song "The Boyz" by Nicki Minaj and Cassie that incorporated typical elements of pop music videos like colorful imagery, dancing, scene changes, and camera angles seen in videos by other artists. The student also designed CD packaging with Nicki Minaj on the cover and track listings on the back that followed common conventions. An advertisement for the album replicated real ad elements like release date and purchase details.
Music video inspiration – ‘chameleon'
- The song "Chameleon" by Andrew Watt describes a woman who keeps changing her mind and leading the singer on.
- To gain recognition as a new artist, Andrew Watt's music video focuses on his full performance and centers him throughout.
- The video utilizes various camera techniques common to rock music videos like the artist, including close-ups, lighting, angles, and editing to the beat of the music.
Evaluation
The document discusses conventions used in a student's music video project. It describes taking inspiration from the Chemical Brothers music video "Galvanize" by including fast-paced shots that match the song. Some conventions challenged include adding color to characters' faces while keeping the background black and white. Shots of cars on the highway and traffic lights were included to match conventions of dance music videos, though the location was a town rather than city. Magazine advertisements for the project included positive quotes, release date, and copyright/label information as standard conventions.
question 2
Carol Vernallis believes that music videos contain many edits to keep time with the music and interest viewers. Her theory states that cameras move with the rhythm, jump cuts are used, edits are obvious, and base tracks structure the video. Andrew Goodwin identified three music video types: amplification relates new meanings to lyrics; illustration tells a story; and disjuncture has little lyric connection. He also believed repetition engages viewers more than narratives. The author argues their video follows these theories through strategic editing, camera work, and visuals that connect to the song's lyrics and themes.
Heaven lesson 3
The document provides instructions for homework on the artist Emeli Sande and her song "Heaven". Students are asked to:
1. Research Emeli Sande's background and her first album "Our Version of Events" as well as the song "Heaven".
2. Research the year 2011 and key events in the UK around the August 12th release date of "Heaven" to see if any events are linked to the song.
3. Answer questions about how the "Heaven" music video promotes Emeli Sande in both positive and negative lights.
History of music videos
The document traces the evolution of music videos from early examples in the 1920s-1930s that were shown in theaters due to the lack of television, to Tony Bennett's 1956 video which is considered the first to air on television. It then discusses pivotal moments like the Beatles' involvement in "A Hard Day's Night" in 1964 and their innovative video for "Penny Lane" in 1967. Subsequent entries highlight the development of performance and narrative elements in the 1970s, experimental videos in the early 1970s, and the launch of MTV in 1981 which helped promote and market music videos globally. More recent videos discussed incorporate different visual styles and animation.
Frith (1998) types of music videos
Frith identified three main types of music videos: performance videos feature the artist singing to the camera as if in a live performance; narrative videos tell a story that relates to the song's lyrics, like a short film; conceptual videos take a more artistic approach through graphics, effects, or unique visual concepts without a narrative. This research will help the document's author identify different video styles to reference for their own music video production.
Types & conventions of music videos
This document discusses different types of music videos and common conventions. The main types are narrative-based videos, which relate the visuals to the song's lyrics and story; performance-based videos, which primarily feature footage of the artist performing; and concept-based videos, which take a more abstract, metaphorical approach. Common conventions across music video genres include the use of different camera angles, camera movement, mise-en-scene reflective of mood, and editing techniques like jump cuts. The document also summarizes Andrew Goodwin's music video theory about elements like the relationship between music and visuals, inclusion of the artist, and technical aspects.
Pitch
Our music video will feature the song "Somebody Told Me" by the popular indie/rock band The Killers. We chose this song because our research found The Killers to be many indie/rock fans' favorite band. The video will show the band performing on stage, intercut with cutaway scenes of them backstage, signing autographs, and listening to music. We plan to use varied camera shots, editing techniques, clothing, and stage lighting to match the indie/rock genre and keep viewers engaged.
3. proposal mv 2018
The document proposes a music video production for the song "A-Punk" by Vampire Weekend. The target audience would be 12-30 year olds who enjoy indie rock music like Vampire Weekend. Special effects like stop motion animation and filters would be used to match the movements in the video to the beat of the song. Research on similar indie music videos would also be conducted. The proposal includes a schedule laying out pre-production, filming, editing, and evaluation over 5 weeks.
Response to brief 2
The document provides details for three promotional items for a musician: a music video for the song "Anywhere" by Passenger, a website homepage, and a digipak for a greatest hits album. The music video storyline follows a long-distance couple who miss each other greatly when apart and enjoy their time together. Short, fast-cut shots will be used to match the upbeat song. The website homepage template will prominently feature the artist's name and allow users to listen to song snippets. It will include images and navigation tabs. The digipak will include 14 popular songs across one disc and a second "Best of" DVD disc compiling favorite moments from tours.
Types and conventions of music video
Performance based videos focus on shots of the artist singing and dancing. Narrative based videos tell a story through the music, sometimes including the artist and sometimes not. Concept based videos contain unusual elements and effects to engage audiences in unique ways, like Kendrick Lamar's "Humble" video with heads on fire.
Response to Brief
The document provides details for promoting a new album release, including creating a music video for the song "Anywhere" by Passenger, designing a website homepage, and producing a digipak. The music video storyline would focus on a long-distance relationship, with fast-paced editing to match the upbeat song. For the website, Wix or Jimdo would be used to feature the artist and song snippets. The digipak would include a "Greatest Hits" album and bonus DVD capturing tour highlights to promote Passenger's work.
Music vids styles 2017
This document discusses different styles and conventions in music videos. It explains that music videos commonly promote a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically, music videos are 3-4 minutes and combine live performance, narrative elements, and visuals like computer graphics. Videos often contain performances by artists, narratives that relate to the song lyrics, or conceptual themes. Conceptual videos may focus on themes, symbols, or interesting visual ideas rather than narrative or performance. The document provides examples and further explanation of different music video elements and styles.
Codes and conventions of music videos (1)
This document discusses the codes and conventions of music videos. It identifies the main types of music videos as symbolic, technical, narrative, and abstract. It also discusses common styles as performance-based. Key elements that are analyzed include lyrics, camerawork, music, mise-en-scene, editing, voyerism, and intertextuality. Camerawork, in particular, aims to keep the viewer interested through a variety of shots and camera angles. Mise-en-scene also plays an important role by establishing visual elements like lighting, character appearance, and location that align with the song's genre and message. Proper editing is also essential to sync the video to the beat and lyrics of the music.
Our music video ideas!
The document discusses music video ideas for the song "Don't Let Me Get Me" by Pink. The main ideas are to show a character running from a faded outline of themselves, representing being chased by drugs/alcohol, and to show the character on two sides with one as a normal person and the other as a stereotypical celebrity to represent the themes of the song. Special effects, split screens, various camera angles and editing techniques would be used to tell the story and make the video appealing to watch.
Heaven lesson 2
The document provides instructions for a lesson asking students to analyze representations of social groups in the music video for Emeli Sande's song "Heaven". Students will be split into groups, with each group analyzing a different social representation - religion, street life, class, or ethnicity. They will consider how these groups are depicted through mise-en-scène, camerawork, editing, narrative, and themes. Each group will then create a PowerPoint presentation analyzing their assigned representation and how Emeli Sande is depicted, to present to the class. The document includes a marking scheme for evaluating students' work.
Evaluation 1
The document discusses conventions in music videos that the author analyzed in multiple real music videos in order to make their own music video as realistic as possible. It examines common techniques seen in music videos related to camera shots, mis-en-scene, editing, and how these elements are used to appeal to target audiences and are typical of the genre. Specific techniques and examples mentioned include the artist breaking the fourth wall and making eye contact with the camera, varying locations and lighting dependent on the style of music, and editing pace matching the tempo of the song.
Presentation research and planning.[1].ppt christianah
The student researched music videos in various genres to inform their main project of creating a dubstep music video. They analyzed elements like lighting, shots, and themes that were common across popular music videos. Feedback from their target audience of 16-25 year olds in South London confirmed dubstep as the best genre. They created original photographs for their project and modified them based on feedback. Two ancillary projects were also created, applying lessons learned from reviewing professional models and receiving audience feedback.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Their research involved analyzing popular music videos across different genres to identify common elements. For their dubstep music video, they found elements like the use of technology themes, various shot types, and low key lighting. Their target audience is males and females ages 16-25 as that demographic is more open to new music genres like dubstep.
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Pitch
The document proposes a music video for the song "Somebody Told Me" by the band The Killers. The video will feature scenes of the band performing on stage along with cutaway scenes of them in different situations like backstage and signing autographs. Both the clothing and props used will match the indie/rock genre. The proposed album packaging will feature an image of the band members evolving and use a color scheme of red, white, and black that is conventional for the genre. The magazine advertisement for the album will follow the same color scheme and fonts as the album packaging to help audiences recognize and link it to the band and album.
Media Eval
The document discusses a student's media project evaluating a music video they created. It summarizes the student's analysis of how their music video both uses and challenges conventions of typical music videos by filming the band live rather than using typical music video techniques. The student also evaluates their project based on music video analysis theories by Andrew Goodwin, finding that their live-recording approach did not fully comply with analyzing genre characteristics, linking visuals to lyrics, or following record label conventions. They learned from audience feedback that their initial poster and album covers did not properly represent the music or look professional, so they refined their work.
A2 media studies evaluation questions
This document summarizes how a student's media project for an A2 Media Studies course utilized conventions of real music videos, CD packaging, and advertisements to create an original work. Specifically, the student created a music video for the song "The Boyz" by Nicki Minaj and Cassie that incorporated typical elements of pop music videos like colorful imagery, dancing, scene changes, and camera angles seen in videos by other artists. The student also designed CD packaging with Nicki Minaj on the cover and track listings on the back that followed common conventions. An advertisement for the album replicated real ad elements like release date and purchase details.
Music video inspiration – ‘chameleon'
- The song "Chameleon" by Andrew Watt describes a woman who keeps changing her mind and leading the singer on.
- To gain recognition as a new artist, Andrew Watt's music video focuses on his full performance and centers him throughout.
- The video utilizes various camera techniques common to rock music videos like the artist, including close-ups, lighting, angles, and editing to the beat of the music.
Evaluation
The document discusses conventions used in a student's music video project. It describes taking inspiration from the Chemical Brothers music video "Galvanize" by including fast-paced shots that match the song. Some conventions challenged include adding color to characters' faces while keeping the background black and white. Shots of cars on the highway and traffic lights were included to match conventions of dance music videos, though the location was a town rather than city. Magazine advertisements for the project included positive quotes, release date, and copyright/label information as standard conventions.
question 2
Carol Vernallis believes that music videos contain many edits to keep time with the music and interest viewers. Her theory states that cameras move with the rhythm, jump cuts are used, edits are obvious, and base tracks structure the video. Andrew Goodwin identified three music video types: amplification relates new meanings to lyrics; illustration tells a story; and disjuncture has little lyric connection. He also believed repetition engages viewers more than narratives. The author argues their video follows these theories through strategic editing, camera work, and visuals that connect to the song's lyrics and themes.
Heaven lesson 3
The document provides instructions for homework on the artist Emeli Sande and her song "Heaven". Students are asked to:
1. Research Emeli Sande's background and her first album "Our Version of Events" as well as the song "Heaven".
2. Research the year 2011 and key events in the UK around the August 12th release date of "Heaven" to see if any events are linked to the song.
3. Answer questions about how the "Heaven" music video promotes Emeli Sande in both positive and negative lights.
History of music videos
The document traces the evolution of music videos from early examples in the 1920s-1930s that were shown in theaters due to the lack of television, to Tony Bennett's 1956 video which is considered the first to air on television. It then discusses pivotal moments like the Beatles' involvement in "A Hard Day's Night" in 1964 and their innovative video for "Penny Lane" in 1967. Subsequent entries highlight the development of performance and narrative elements in the 1970s, experimental videos in the early 1970s, and the launch of MTV in 1981 which helped promote and market music videos globally. More recent videos discussed incorporate different visual styles and animation.
Frith (1998) types of music videos
Frith identified three main types of music videos: performance videos feature the artist singing to the camera as if in a live performance; narrative videos tell a story that relates to the song's lyrics, like a short film; conceptual videos take a more artistic approach through graphics, effects, or unique visual concepts without a narrative. This research will help the document's author identify different video styles to reference for their own music video production.
Types & conventions of music videos
This document discusses different types of music videos and common conventions. The main types are narrative-based videos, which relate the visuals to the song's lyrics and story; performance-based videos, which primarily feature footage of the artist performing; and concept-based videos, which take a more abstract, metaphorical approach. Common conventions across music video genres include the use of different camera angles, camera movement, mise-en-scene reflective of mood, and editing techniques like jump cuts. The document also summarizes Andrew Goodwin's music video theory about elements like the relationship between music and visuals, inclusion of the artist, and technical aspects.
Pitch
Our music video will feature the song "Somebody Told Me" by the popular indie/rock band The Killers. We chose this song because our research found The Killers to be many indie/rock fans' favorite band. The video will show the band performing on stage, intercut with cutaway scenes of them backstage, signing autographs, and listening to music. We plan to use varied camera shots, editing techniques, clothing, and stage lighting to match the indie/rock genre and keep viewers engaged.
3. proposal mv 2018
The document proposes a music video production for the song "A-Punk" by Vampire Weekend. The target audience would be 12-30 year olds who enjoy indie rock music like Vampire Weekend. Special effects like stop motion animation and filters would be used to match the movements in the video to the beat of the song. Research on similar indie music videos would also be conducted. The proposal includes a schedule laying out pre-production, filming, editing, and evaluation over 5 weeks.
Response to brief 2
The document provides details for three promotional items for a musician: a music video for the song "Anywhere" by Passenger, a website homepage, and a digipak for a greatest hits album. The music video storyline follows a long-distance couple who miss each other greatly when apart and enjoy their time together. Short, fast-cut shots will be used to match the upbeat song. The website homepage template will prominently feature the artist's name and allow users to listen to song snippets. It will include images and navigation tabs. The digipak will include 14 popular songs across one disc and a second "Best of" DVD disc compiling favorite moments from tours.
Types and conventions of music video
Performance based videos focus on shots of the artist singing and dancing. Narrative based videos tell a story through the music, sometimes including the artist and sometimes not. Concept based videos contain unusual elements and effects to engage audiences in unique ways, like Kendrick Lamar's "Humble" video with heads on fire.
Response to Brief
The document provides details for promoting a new album release, including creating a music video for the song "Anywhere" by Passenger, designing a website homepage, and producing a digipak. The music video storyline would focus on a long-distance relationship, with fast-paced editing to match the upbeat song. For the website, Wix or Jimdo would be used to feature the artist and song snippets. The digipak would include a "Greatest Hits" album and bonus DVD capturing tour highlights to promote Passenger's work.
Music vids styles 2017
This document discusses different styles and conventions in music videos. It explains that music videos commonly promote a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically, music videos are 3-4 minutes and combine live performance, narrative elements, and visuals like computer graphics. Videos often contain performances by artists, narratives that relate to the song lyrics, or conceptual themes. Conceptual videos may focus on themes, symbols, or interesting visual ideas rather than narrative or performance. The document provides examples and further explanation of different music video elements and styles.
Codes and conventions of music videos (1)
This document discusses the codes and conventions of music videos. It identifies the main types of music videos as symbolic, technical, narrative, and abstract. It also discusses common styles as performance-based. Key elements that are analyzed include lyrics, camerawork, music, mise-en-scene, editing, voyerism, and intertextuality. Camerawork, in particular, aims to keep the viewer interested through a variety of shots and camera angles. Mise-en-scene also plays an important role by establishing visual elements like lighting, character appearance, and location that align with the song's genre and message. Proper editing is also essential to sync the video to the beat and lyrics of the music.
Our music video ideas!
The document discusses music video ideas for the song "Don't Let Me Get Me" by Pink. The main ideas are to show a character running from a faded outline of themselves, representing being chased by drugs/alcohol, and to show the character on two sides with one as a normal person and the other as a stereotypical celebrity to represent the themes of the song. Special effects, split screens, various camera angles and editing techniques would be used to tell the story and make the video appealing to watch.
Heaven lesson 2
The document provides instructions for a lesson asking students to analyze representations of social groups in the music video for Emeli Sande's song "Heaven". Students will be split into groups, with each group analyzing a different social representation - religion, street life, class, or ethnicity. They will consider how these groups are depicted through mise-en-scène, camerawork, editing, narrative, and themes. Each group will then create a PowerPoint presentation analyzing their assigned representation and how Emeli Sande is depicted, to present to the class. The document includes a marking scheme for evaluating students' work.
Evaluation 1
The document discusses conventions in music videos that the author analyzed in multiple real music videos in order to make their own music video as realistic as possible. It examines common techniques seen in music videos related to camera shots, mis-en-scene, editing, and how these elements are used to appeal to target audiences and are typical of the genre. Specific techniques and examples mentioned include the artist breaking the fourth wall and making eye contact with the camera, varying locations and lighting dependent on the style of music, and editing pace matching the tempo of the song.
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Presentation research and planning.[1].ppt christianah
The student researched music videos in various genres to inform their main project of creating a dubstep music video. They analyzed elements like lighting, shots, and themes that were common across popular music videos. Feedback from their target audience of 16-25 year olds in South London confirmed dubstep as the best genre. They created original photographs for their project and modified them based on feedback. Two ancillary projects were also created, applying lessons learned from reviewing professional models and receiving audience feedback.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Their research involved analyzing popular music videos across different genres to identify common elements. For their dubstep music video, they found elements like the use of technology themes, various shot types, and low key lighting. Their target audience is males and females ages 16-25 as that demographic is more open to new music genres like dubstep.
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Presentation research and planning
The document summarizes a student's media studies portfolio which includes a music video as the main project and two ancillary projects. The student researched the dubstep music genre and typical elements found in dubstep music videos. Audience feedback was gathered and changes were made to better target a 16-25 year old audience for the music video and ancillary projects which included a CD cover design and advertisement.
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The document discusses using elements from Owl City's "Fireflies" music video, where lyrics were displayed through matching furniture, to emphasize the song's meaning. The group wanted to apply this to their cover of Katy B's "On A Mission" by finding connotations in the lyrics and representing them visually. However, as "On A Mission" combines dubstep and R&B, the author decided their video would mostly follow the common R&B format of having a storyline, with only a small part using the lyric connotation feature.
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Presentation Research and Planning
The document summarizes a student's media studies portfolio which includes a music video as the main project and two ancillary projects. The student researched the dubstep music genre and typical elements found in dubstep music videos. Audience feedback was gathered and changes were made to better target a 16-25 year old audience. The ancillary projects included a CD cover design and advertisement which incorporated concepts from the main music video project to appeal to the target demographic.
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The document provides guidance for completing a case study on music video production. It outlines three tasks: 1) discussing the purposes of music videos, 2) examining styles, techniques and conventions, and 3) conducting a case study analyzing at least three music videos by an artist of choice. For the case study, the document instructs the student to discuss the videos in relation to style, intertextuality, camerawork, genre conventions, and critical approaches. It emphasizes including illustrative examples and comparing the chosen artist to others. The document also notes that additional slides can be added and to not shorten the case study, as it is the most important section.
Music Video Planning
This document provides guidance for a music video production assignment. It includes a template presentation covering key pre-production elements. The document guides students to generate ideas for a music video, research conventions, and assess the viability of their production plans. Specific guidance is given for selecting a song, developing concepts, researching other music videos, considering locations and equipment needed.
Music video case study
Getting a greater understanding of music videos and their usage of different techniques to establish a story within a short period of time.
Mv assignment 01 2020 pro forma copy
The document provides information about music video production, including the purposes of music videos, styles and techniques used, and a case study analysis. It discusses how music videos aim to entertain, promote the artist's brand, and increase sales. Common techniques include different camera shots and editing to set mood. Genre conventions also influence visual style. The case study analyzes several Katy Perry videos, noting examples of intertextuality, camerawork, and how they represent pop music conventions while challenging gender norms.
Video video! - Joe Faulkner
This document provides an overview of music videos, including their purposes and history. It discusses generic codes and conventions across different genres like heavy metal, indie rock, rap, and electronica. Three influential music videos are then analyzed in detail: Aphex Twin's "Come to Daddy" from 1997, Guns N' Roses' "Welcome to the Jungle" from 1987, and The White Stripes' "Fell In Love With a Girl" from 2002. Each summary highlights narrative elements, visual techniques, and how they relate to their respective genres.
Q1
1) The document discusses conventions used in music videos that the author's video both follows and challenges. It focuses on the use of mise-en-scene, performance elements, and narratives.
2) The author's video follows conventions of the indie genre through its varied settings and uniquely styled costumes, and includes a conventional performance element shot in a studio.
3) However, it challenges conventions by using a fragmented, nonlinear narrative composed of memories to create a sense of nostalgia for its target teenage audience. A variety of editing techniques further emphasize this vintage, nostalgic style.
Mv assignment 01 2019 pro forma
The document provides a case study on music video production. It discusses the purposes of music videos such as making money, giving visuals to audio, and entertainment. It also covers styles, techniques, and conventions used in music videos like editing, camerawork, and technical developments. Finally, it prompts a case study analysis of an artist or genre, focusing on their use of style, intertextuality, editing, genre conventions, and critical approaches through a minimum of 3 videos.
Research and Planning
The document summarizes the forms and conventions, representation, institutions, and audiences of several music videos. It analyzes videos such as "Knock You Down" by Keri Hilson featuring Kanye West and Neyo, "Buttons" by The Pussycat Dolls featuring Snoop Dogg, and "Take Me Back" by Tinchy Stryder featuring Taio Cruz. It also discusses the production process and target audience research for the music video "Thump" by Tinchy Stryder featuring Nav.
Research and Planning
The document summarizes the forms and conventions, representation, institutions, and audiences of several music videos. It analyzes videos such as "Knock You Down" by Keri Hilson featuring Kanye West and Neyo, "Buttons" by The Pussycat Dolls featuring Snoop Dogg, and "Take Me Back" by Tinchy Stryder featuring Taio Cruz. It also provides production notes for a music video being created for the song "Thump" by Tinchy Stryder featuring Nav.
Presentation1
The document discusses the process of creating a UK Funky music video and ancillary materials to evaluate how it fits conventions of the genre. Research was conducted on UK Funky and related genres to identify conventions around dance styles, editing techniques, locations and depictions of gender. Feedback was gathered from test audiences on the music video and digipak design. Both positive and negative feedback was used to evaluate successes and areas for improvement in challenging genre conventions. New media technologies were crucial throughout the process for research, planning, production and evaluation.
Presentation1
The document discusses the process of creating a UK Funky music video and ancillary materials to evaluate how it fits conventions of the genre. Research was conducted on UK Funky and related genres to identify conventions around dance styles, editing techniques, locations and subjects featured. Feedback was gathered from audiences on the music video and digipak design. New media technologies were crucial throughout the process for research, planning, production and evaluation.
Art 2019 pro forma
The document provides a case study on music video production. It discusses the purposes of music videos such as making money, giving visuals to audio, and entertainment. It also covers styles, techniques, and conventions used in music videos like editing, camerawork, and technical developments. The document analyzes specific music videos from artists like Ghostemane, Led Zeppelin, Rone, Lorn, and Kid Francescoli to illustrate different styles and how they enhance the music. It compares more mainstream and artistic approaches to music videos.
Music Video Presentation Final Version
The document provides information about a music video production unit for a creative media course. It includes details about the purposes of music videos such as entertainment and showing an artist's personality. It also discusses sources of finance for music videos including major record labels, minor labels, and crowd funding. Finally, it gives a case study of a production company called Silvertip Films that produces music videos for various artists ranging in price from £1000 to £10,000.
Music Video Pitch
The document describes a music video idea for the song "Losing Sleep" by John Newman. The proposed narrative follows a man unable to sleep after a breakup who leaves a voicemail message for his ex recounting the relationship through flashbacks. Inspiration was drawn from pop artists like Bruno Mars and Olly Murs. The target audience is female aged 16-24. Potential problems addressed include lighting challenges, coordinating dual actor/director roles, time management, and securing filming locations.
Musc video proforma, sa
The document provides guidance for completing a case study on music video production. It outlines 3 tasks: 1) examining the purposes of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study of at least 3 music videos analyzing them in light of Tasks 1 and 2. Task 1 discusses purposes like entertainment, branding, and sales. Task 2 reviews shot types and editing techniques. Task 3 prompts an in-depth analysis of an artist's videos considering style, intertextuality, camerawork, genres, and critical approaches. The document emphasizes using examples and images from videos to strengthen analysis.
Music Video Case Study
This document provides guidance for a case study assignment on music video production. It includes 5 tasks to complete:
1) Understanding the purposes and strategies of music videos.
2) Exploring styles, techniques and conventions used in music video production.
3) Conducting a case study analysis of at least 3 music videos considering points from tasks 1 and 2.
4) The document also provides learning outcomes, assessment criteria, and tips for completing the case study. It encourages using examples and linking to external videos to support points.
MV Assignment 01 2021 Pro Forma
The document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos by an artist of the student's choice, considering elements from Tasks 1 and 2 such as style, techniques, intertextuality and camerawork. The document emphasizes including illustrative examples and linking to external sources when responding.
Mv assignment 01 2019 pro forma
The document provides information about music video production and completing a case study analysis of music videos. It outlines three tasks for the case study: 1) the purposes of music videos in terms of promotion, branding, and sales; 2) common styles, techniques and conventions used in music video production like camerawork, editing, and special effects; 3) analyzing a minimum of three music videos considering the information from tasks 1 and 2. It encourages adding images and links from video examples and following points with explanations and further sources.
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Presentation research and planning.[1].ppt christianah222
- 1. A2 MEDIA STUDIES ADVANCED PORTFOLIO RESEARCH & PLANNING CENTRE NO: 11049 ST FRANCIS XAVIER COLLEGE
- 2. My names is: Christianah (30018615)
- 3. My main portfolio project is: Music Video with 2 ancillary projects: CD Cover Design Advertisement
- 5. So I have researched as follows: My job was to research the genre, and the common elements of a music video. I did this by researching the latest music videos at present via the MTV website and noting down some of the best features within them. http://www.mtv.co.uk/music/charts/official-uk-singles-chart Cheryl Cole – Promise This Will.I.,Am ft Nicki Minaj – Check It Out Cee Lo Green - Forget You Bruno Mars –Just The Way You Are Alexis Jordan - Happiness Nelly – Just A Dream
- 7. So I have researched as follows: After researching different music videos from different genres, a particular style of music stood out to me more than other and this was called “Dubstep”. I then looked into music videos under the genre dubstep and viewed the foloowing: http://www.youtube.com/watch?v=ioUE_5wpg_E Drama - is a film genre that depends mostly on in-depth development of realistic characters