2. To make the whole package work, we started on making sure that all media products
share a close relation to each other to not only create brand recognition, but to also stay
conventional to the genre which Weezer strongly stick to. We have made the colour blue
apparent through all areas of our package (the poster, digipak and items in the music
video such as the bed sheets and sweater). This has created an image of the album to be
blue. This helps express the actual album nickname of being the „blue‟ album. Doing so
has stuck to conventions as similar bands tend to make their promotional packages in
the same way, using the design and print to create an image which represents the album
name of even just the artwork on the album itself, thus allowing them to become
recognisable. Such bands that have done this are Nirvana (with the baby on the cover of
their album „Nevermind‟) and R.E.M (depicting the album print of their album „Green‟ on
their tour posters).
4. We decided to make sure that the digipak is specific to the sweater song by featuring a
sweater on one of the flaps being unravelled onto the back panel and a sweater texture
on the inside panels (all blue to maintain the brand image). We have decided to design
the digipak this way as it is commonly done by similar artists. The idea of referencing
songs in the artwork is firstly done by the Pixies‟ album „Doolittle‟. The song „monkey
gone to heaven‟ is referenced by a monkey with a halo on the cover (the halo meaning
that the monkey is an angel and therefore in heaven) and the numbers 5, 6 and 7,
reflecting the lyrics of the song (man is 5, the devil is 6 and god is 7). The album „Night
Falls over Kortedala‟ by Jens Lekman also does the same. The haircut on the cover of the
album is referencing the song „shirin‟. We decided to follow these guidelines, not only
because its conventional (and Weezer are a very conventional band) but also because it
depicts the single or an important song to the band, one which could be the selling point
to someone who is considering buying it.
5. Pixies “Doolittle”
The numbers
featured in the lyrics
of the song “monkey
gone to heaven”
The monkey depicting
a halo, referencing the
song name “monkey
gone to heaven
Jens lekman “Night Falls Over Kortedala”
The haircut
referencing the lyrics
of the song “shirin”
6. We decided to make sure that the digipak is specific to the sweater song by featuring a
sweater on one of the flaps being unravelled onto the back panel and a sweater texture
on the inside panels (all blue to maintain the brand image). We have decided to design
the digipak this way as it is commonly done by similar artists. The idea of referencing
songs in the artwork is firstly done by the Pixies‟ album „Doolittle‟. The song „monkey
gone to heaven‟ is referenced by a monkey with a halo on the cover (the halo meaning
that the monkey is an angel and therefore in heaven) and the numbers 5, 6 and
7, reflecting the lyrics of the song (man is 5, the devil is 6 and god is 7). The album „Night
Falls over Kortedala‟ by Jens Lekman also does the same. The haircut on the cover of the
album is referencing the song „shirin‟. We decided to follow these guidelines, not only
because its conventional (and Weezer are a very conventional band) but also because it
depicts the single or an important song to the band, one which could be the selling point
to someone who is considering buying it.
