Procter & Gamble is a 162-year-old fast moving consumer goods company that markets over 250 brands to nearly 5 billion consumers globally. It has annual net sales of $39 billion and markets baby care, beauty care, fabric and home care, food and beverage, health care, and tissue and towel brands. A strength is its product innovation and strong brand image across a diversified business structure, while threats include substitute cheaper brands, slowing consumer spending, and rising raw material costs.

1. Procter & Gamble
By –
Yash Hurket
IILM , AHL (PGDM-2012-14)

2. P&G: Company Profile
Fast moving consumer goods company
162 years old
Markets 250+ brands to nearly 5 billion
consumers in 140 countries
Net sales of $39 billion (FY 2000/2001)

3. P&G Brands
baby care: Pampers
beauty care: Pantene, Head & Shoulders
fabric & home care: Arial, Tide, Bold, Ace,
Lenon
food & beverage: Pringles, Folgers
health care: Blend-a-Med, Vicks
tissues & towels: Swiffer

4. S.W.O.T analysis of P&G
Strenghts Threats
Product innovation Substitute brands that
Strong Brand image have a cheaper price
Diversified Business Slowdown in consumer
Structure spending
Increase cost of row
Weakness materials
Views Product
Performance only Oppurtunities
Increased promotional Better product experience
spending to keep healthy Going Green/Eco Friendly
sales Selling directly to
consumers

5. Major Competitors of P&G India

6. Competitive Advantage
P&G have long standing reputation of
having family of product, having excellent
quality
Intensive research to determine their target
market and type of product would best fit
their need
P&G have product for both the market
segment, economic and Luxury .