Procter & Gamble (P&G) is a consumer goods company founded in 1837 that sells products in over 180 countries. P&G has about 140,000 employees and serves 4.8 billion customers globally with its portfolio of well-known brands like Tide, Bounty, and Pampers. While P&G has strong brand recognition and global market share, it also faces threats like intense competition, substitutes at lower prices, and increasing raw material costs. The company aims to maintain its leadership through innovation, marketing, and serving changing consumer needs in both mature and emerging markets.

1. Tamara Stjepanovic Downer
Shun Hui Luar

2. History
• Founded in 1837 by William
Procter and James Gamble
• Headquartered in Cincinnati, Ohio
• 1879 P&G launched its first
branded product Ivory Soap
• 1923 P&G became one of the first
companies to advertise on
commercial radio

3. Company today
• Today they sell product and services for daily needs
• P&G targets every household and especially middle
class
• P&G markets their products in more than 180 countries
• P&G has about 140 000 employees
• P&G brands serve about 4.8 billion people

4. Brands
•P&G’s 50 Leadership
Brands are some of the
world’s most well-known
household names
•These 50 brands represent
more than 90% of P&G
sales and profits
•25 of these 50 brands are
their Billion-Dollar Brands,
each generating more than
$1 billion in annual sales

5. Mission
We will provide branded products and services of
superior quality and value that improve the lives of the
world’s consumers, now and for generations to come.
As a result, consumers will reward us with leadership
sales, profit and value creation, allowing our people,
our shareholders and the communities in which we live
and work to prosper.

6. Vision
Be, and be
recognized as, the
best consumer
products and
services company
in the world.

8. Strengths
• Strong brand names
• Leading brands
• Wide global exposure
• Multiple products in each category
• Excellent marketing and advertising
• Socially responsible company
• Investment in research and development
• Constantly striving for innovation and productivity
• Significant scale advantages

9. Weaknesses
• Market share erosion
• Mature market reliance
• Numerous counterfeits and trademark infringement
• Negative publicity

10. Opportunities
• Exponential growth of the middle class in
emerging markets like China and India
• Rapid population growth
• Men are becoming more image conscious
• Lifestyle changes and demand for natural and
organic products
• Increasingly health conscious public
• The public is paying more attention to
transparent and responsible behavior
• There are lots of small and up coming brand

11. Threats
• Intense competition
• Many substitutes available for same or lower prices
• Recession, consumer spending has decreased globally
• Raw material cost are increasing and volatile

13. PESTLE
Political
Greater public emphasis on product safety and innovation
Economic
Emerging market are experiencing high economic growth
Recession in mature markets
Volatile supplies costs
Socio-Cultural
Consumers are getting more information from non-traditional
channels such as digital media
New lifestyle choices and hence consumer markets (e.g. men’s
grooming)

14. Technological
IT development has led to rapid transmission of information
(good and bad things that company does/information company
wants to spread)
Rapid developments in IT: company can do things more
efficiently and at the lower cost
Legislative
Subject to many different legislation (as according to the
country they operate in)
Environmental
Protest on animal testings

15. TOWS
Strengths Weaknesses
1.Strong brand names
2.Excellent marketing and
advertising
3.Investment in research and
development
4.Constantly striving for
innovation and productivity
1.Market share erosion
2.Mature market reliance
3.Numerous counterfeits and
trademark infringement
4.Negative publicity
Opportunities
1.Penetrate into emerging
markets
2.Develop new natural and
organic product to target new niche
market
3.Develop more beauty and
personal care product for man
1.Penetrate into developing
markets
2.Stop testing on animals
1.Exponential growth of the middle
class in emerging markets like China
and India
2.Lifestyle changes and demand for
natural and organic products
3.Men are becoming more image
conscious
4.Increasingly health conscious
public
Threats
1. Doing constant research in
order to make new products that
will meet customer needs better
than competition
2.To have more promotional
activities
3.Use their brand name to make
partnership with supplier
1.Shift focus away from mature
markets
2.Avoid negative publicity
1.Intense competition
2.Many substitutes available for
same or lower prices
3.Recession
4.Raw material cost are
increasing and volatile