case study :-P&G

2. HH
Procter and Gamble Market

3. •P&G :-A global leader in branded
consumer goods. eg. Ivory soap,
tide laundry, Gillette
•Started at 31st October 1837
•Founders :-James Gamble &
William Procter
•Headquarters :- Cincinnati, Ohio ,
USA
•Total company’s
worth=$76.27billion

4. •Pioneered in marketing strategy that were
considered standard industrial practice
• 1st company to advertise directly to consumer
in 1880s
• Company’s motto:- Touching life , Improving
life.
• P&G became global household name by
acquiring firms like Gillette(2005), Charmin
paper mill(1957) etc.
• Company brought breakthrough products
through its main focus on R&D and innovations.

5. 1.Company’s background---- What is the
company?
2. Strengths---What so special?
3. Weaknesses--- What not to know about?
4. Opportunities and Recommendations--- What
can be done?
5. Threats--- So what?
6. Information for consumers--- Why not to
choose P&G ?
---- Why to choose P&G?
7. Conclusion

7. bb
•Company lost many
campaign and
sponsored many events
to increase its visibility
worldwide.
• Products sold in more
than 180 countries.
• Organised in 7 global
business units (GBUs)
• Today company
operates in many market
segments .

8. •Currently it is at 39th
position in forbe’s list.
• Total Market share of
company is $218.9
billion as per May 2016.
•It serves in all the world
except Cuba and North
Korea.

10. • It has 25 brands which
have annual sales of over a
billion $
• Over 125,000 people are
employed by P&G globally.
• Offers multiple brands in
each category .
• Tightly integrated with
largest retailers around the
world.

11. jj
• Spends $300m to understand its
consumers annually on market research.
•Its core business in Home care and Fabric
CARE.
•These products are non cyclical consumer
goods.
• Great brand outreach with
huge public VISIBILITY.

13. ll
• Declining expenditure on INNOVATIONS , one
of P&G core competencies.
• Sales of new launches decreased by half
between 2003-2008.
• Net earnings from core product category fall to
6%.
• 14% decline in
operating income
and 20% in net
earning.

14. nn
• Beauty and health products are mostly for
women only.
• Fake products sold under the name of P&G
brand.
• Stiff competition from big players and local
brands.

16. • Emerging markets with rapidly rising income has
great demand potential.
•Income from developing market represents P&G’s 32%
of annual revenue.
•Consumer spending in emerging market is expected to
grow three times than in developed market reaching
$6billion by 2020.
•Non-cyclical consumer products which P&G
specialized in.

17. • Health and beauty products for men.
•Online social network and internet marketing Technique.
• To sell out less profitable brands.
• Going green / Eco friendly.

19. • Cut throat competition in consumer good’s market.
• Availability of cheaper alternatives.
• Due to recession consumer spending decreased globally.
• Cost of raw materials increased, so the production cost of
company.
•Major competitors:- ITC limited, Unilever, Dabur,L’oreal etc.

20. • Increasing availability of generics store brands
of consumer products, making it for P&G brand
to compete,
• Rising commodity prices and cost of production.

22. • “We have found a lot of times that when people know the brand is from P&G , they feel
better about the brand and they know P&G has all these brands , they feel better about
P&G ”.
• It caters markets all over the world so this shows the consumers trust P&G from every part
of the world.

23. • P&G invested more in market research than any company in the world.
• It interacts with more than 5 million consumers in almost 100 countries.
• In 2010 Olympics it tried to connect with moms all over the world. It took 18 P&G
brands under a common message which targeted moms around the globe.

25. • Unstability in goals and focus of the brands.
• High amount of risk sometime brings big failure for the company.
• Company’s vision is fluctuating .

26. • Dragging of top production line, accompanied by stock lack.
• Top managers leaving the company at frequent rate.
• Lack of innovation for new product from long period of time.

27. P&G has magnificent past and worldwide recognition. It’s true
that company is lagging behind in present scenario but in spite of
all lags company has proved itself in the past at different point of
time by overcoming failures.
So, we that by overcoming all it’s loop holes and fighting all
odds company will again prove itself will reach the pioneer of
success.