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This document provides an overview of Procter & Gamble (P&G) and its Gillette brand in India. It discusses P&G's global presence and financial highlights. It then profiles Gillette's product portfolio and pricing in India. The document analyzes Gillette's marketing strategy (4Ps) in India and conducts a SWOT analysis and Porter's Five Forces analysis. It identifies opportunities for P&G in private labels and emerging markets and concludes with lessons around supplier diversification and the need for innovation in competitive markets.
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Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
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Introduction
Looking at internal and external strategies
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History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
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4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
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Marketing case study on procter & gamble (P&G)
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Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
2
Introduction
Looking at internal and external strategies
Developing Markets
Competitive advantage
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SWOT Analysis
Strengths:
Diversified brand portfolio
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Strong Distribution Network
Weakness:
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Dependency
Missing Opportunity
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Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
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SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
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environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
Hul dove shampoo Marketing Strategy.
Hi,
Here you'll find information about FMCG sector and HUL as a company.
In addition to that complete marketing strategy of HUL Dove Shampoo is also there.
Please do have a look at my Hard work.
p&g analysis_.pdf
1) Procter & Gamble (P&G) is an American multinational consumer goods company founded in Cincinnati, Ohio. It produces pet foods, cleaning agents, and personal care products.
2) P&G's vision is to improve lives through superior quality products, now and for future generations. Its mission is to be the best customer products and services company worldwide.
3) P&G faces competition from substitutes and other companies. However, it has strengths in its global operations, brand names, product innovation, and research and development budget.
Appy Fizz Parle Agro Pvt Ltd
Appy Fizz is a product by Parle Agro, introduced in India in 2005. Appy Fizz consists of carbonated apple juice, and is used as the basis for cocktails and is a popular drink with the youth. After the success of Appy which was clean apple juice, Parle launched its sequel product as Grappo Fizz, which is a carbonated grape juice.
The drink was the subject of a successful campaign of advertising at cricket matches in 2005-08.
Appy Fizz is also manufactured and marketed in Bangladesh by Global Beverage Co Ltd. under license from Parle Agro. Appy fizz nowadays is at a high demand. Appy fizz as opposed to the messaging hoax does not cause cancer.
Priyanka chopra is currently a celebrity endorser of Appy fizz.
COMPANY PROFILE PROCTER AND GAMBLE
Procter & Gamble (P&G) is an American multinational consumer goods corporation founded in 1837. It produces a wide range of cleaning agents, personal care and hygienic products. P&G has operations in nearly 80 countries and markets over 300 brands globally. P&G's future plans include focusing on innovation, cost savings, and expanding in emerging markets like China and India through localization strategies and partnerships.
Strategic Management in P&G
P&G has diverse product segments and a large customer base. However, profits declined 5.2% despite revenue growth. Competition is intense with Unilever and Johnson & Johnson. Opportunities exist in developing markets and new products. Threats include regulation and changing demand. P&G should focus on quality, innovation and developing markets to maintain market share against strong competitors.
Analysis of P&G
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Procter and gamble
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
P&G S.T.P
P&G is an American multinational consumer goods company headquartered in Ohio that was founded in 1837. It operates around 300 brands and employs over 130,000 people worldwide. P&G's products include pet foods, cleaning agents, and personal care products. Gillette is one of P&G's brands and was founded in 1901 by King C. Gillette. Gillette operates around 300 brands in 80 countries and employs over 130,000 people. Gillette's product line includes razors, shaving gels, deodorants, body wash, skin care, and hair care. Gillette uses promotional strategies like sports sponsorships and partnerships to promote its brands and products.
P&G COMPANY,
P&G is an American multinational consumer goods company founded in 1837 that operates around 300 brands. It has strengths in product innovation and strong brand image but weaknesses in customer concentration and increased promotional spending. Opportunities include expanding in emerging markets and eco-friendly products, while threats are high competition and potential increases in raw material costs. Gillette is a leading shaving brand founded in 1901 that is now owned by P&G. It targets young men and beauty-conscious women with products like razors, gels, and creams, positioning itself on speed, safety, and comfort.
Gillete Asp By Abhay Pratap
This document provides details about Procter & Gamble's Gillette brand, including:
1) Company and brand details on P&G and Gillette, noting Gillette's acquisition by P&G.
2) Information on Gillette's product categories and competitors like Hindustan Unilever, Colgate-Palmolive, and Godrej.
3) Details on Weber Shandwick, Gillette's advertising agency, and campaigns like "Women Against Lazy Stubble".
So in summary, the document outlines background on P&G and Gillette, analyzes Gillette's product categories, competitors, and advertising agency, as well as provides an overview of key marketing campaigns.
To Know The Consumer Preference About NesCafe Coffee
The document discusses the Fast Moving Consumer Goods (FMCG) industry in India, with a focus on the FMCG industry in Surat city. It provides an overview of the global and Indian FMCG industry, noting that it is the fourth largest sector in India valued at approximately $14 billion. It also discusses the growth potential in India, particularly in rural areas, as disposable incomes rise and consumption patterns change. Finally, it examines consumer preferences and characteristics of the FMCG sector in India.
Business policy & Strategic Management
Business Policy & Strategic Management (VV2)
We Also Provide SYNOPSIS AND PROJECT.
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p&g marketing strategies
This document provides a strategic report on Procter & Gamble (P&G). It discusses P&G's overview as a Fortune 500 company with $82.6 billion in sales in 2011. It then analyzes P&G's strengths, weaknesses, opportunities, and threats through a SWOT analysis. The report also examines P&G's product differentiation, distribution strategy of intensive distribution through multiple channels, promotion strategy of heavy advertising, and pricing strategies of optional features and competitive pricing.
P&G
P&G is a Fortune 500 company founded in 1837 that manufactures consumer goods. It operates in over 180 countries with 50 leading brands. P&G touches the lives of 4.4 billion consumers globally and generated $82.56 billion in revenue in 2011. The company aims to improve lives through innovative products and expanding into new markets and product categories. P&G uses strategies such as acquisitions, research and development, advertising, and moving into pet care to continue growing and touching more lives.
FMCG industry
Hindustan Unilever (HUL) and ITC Ltd are two major players in India's FMCG sector. While HUL is a pure-play FMCG company with a wide portfolio of household and personal care brands, ITC has a larger reliance on its tobacco business. However, ITC is diversifying into non-tobacco FMCG segments like food and personal care. Both companies follow different strategies - HUL focuses on overall low costs and quality, while ITC leverages its large distribution network and rural procurement model. Their future growth will depend on new product launches and investments in brand building.
ITC SAVLON -( MBA MARKETING PROJECT) BY:ANKIT MODI
INDUSTRY SIZE / CONTRIBUTION TO GDP,
MARKET OVERVIEW,
PORTERS FIVE FORCE MODEL,
COMPANY INFORMATION,
SWOT ANALYSIS OF ITC LTD.
PRODUCT PORTFOLI OF ITC LTD.
COMPETITOR ANALYSIS,
MARKETING MIX,
STP OF ITC SAVLON
PRODUCT LIFE CYCLE OF ITC SAVLON HANDWASH
SALES FORCASTING
DISTRIBUTION CHANNEL
DIGITAL MARKETING STRATEGY OF ITC SAVLON
DATA REPRESENTATION( using SSPS)
FINDING
CONCLUSION
THANKY YOU
Fmcg presentation
This document discusses the fast moving consumer goods (FMCG) sector in India. It provides an overview of the top 3 FMCG companies - Hindustan Unilever Limited (HUL), Procter & Gamble (P&G), and ITC Limited. For each company, it outlines their mission/vision, strengths, weaknesses, opportunities, and threats. It also compares their strategies, with HUL focusing on a diversified customer group, P&G on children, and ITC on farmers. The conclusion states that the FMCG sector provides many job opportunities across sales, supply chain, investment, promotion and management.
Usha martin
The document provides an overview of the consumer durable goods industry. It discusses key aspects of the industry including current status, growth drivers, challenges faced by companies, and listed companies. It also provides a summary of the report which was submitted to evaluate the consumer durable goods sector.
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P&g
- 2. Flow Of Presentation Significance of Study Industry Profile Company Profile 4P Model SWOT analysis Porter: Five force model Way Forward Key Lessons
- 3. The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. In 2015, revenue from consumer durables sector in India stood at US$ 9.7 billion, which further increased to US$ 12.5 billion in FY16. Consumer durable market expected to grow at CAGR of 13 per cent from FY05 to FY20. Cascading Multiple Taxes by the FMCG sector (Import duty, service tax, CST, income tax). 30% revenue of the sector goes into both direct and indirect taxes. The FMCG sector is one of the larger employers sector in country. This sector provides significant direct and indirect employment opportunities for over 30 Lakh people in the country.
- 5. In 1837 William Proctor starred a soap and candle company. Proctor and Gamble is one of the largest FMCG company in the world offering a wide range of products. It touches life of 4.4 billion people spreading across the 180 countries in the world.
- 7. 2016 net sales by Geographic Location
- 9. Attractiveness and Growth Policy Brand Loyalty Distribution Channel Innovation Pricing Strategy Quality of the Product
- 11. Products P&G India now serves over 650 million consumers across India. With a portfolio of more than 50 brands which includes Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral- B, Head & Shoulders, Wella and Duracell.
- 12. Gillette is a brand of men's safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Each day, more than 600 million men around the world trust their faces and skin to Gillette’s innovative razors and shaving products designed for the unique needs of men – helping them to look, feel and be their best every day. Gillette’s has a wide range of products which include Razors, Trimmers, Blades, Shaving Cream, Gel, Foams, Skincare and Aftershave.
- 16. Product Price(Rs) Mach 3 Razor 160 Fusion ProGlide 499 Fusion Power Razor 460 Guard Razor 22 Vector Razor 50 7 0’Clock Ready 15
- 17. Place Gillette’s own network reaches 1L outlets in 3600 towns. Hub and Spoke approach. 20 Hub cities and Spoke are Tier 2 and Tier 3 towns.
- 18. Promotion P&G brand has high recognition rate. Focus on brand value, innovation and cutting edge technology. P&G uses pull strategy by means of heavy and innovative advertising. Coupons.
- 23. SWOT ANALYSIS
- 24. STRENGTHS Large investment in consumer understanding and R&D (Nearly double than its close competitor Unilever). Strong Brand portfolio: P&G is focusing on 10 product categories with about 65 brands. Across the 10 categories, P&G has 21 brands with annual sales of $1 billion to about $10 billion, and 11 brands with sales of $500 million to $1billion. Extensive experience of marketing in different market segments, counted as one of the best marketers in the world. Most admired brand by consumers in its segment because of consumer understanding and Social responsibility to the community and environment. Procter and Gamble operates in over 80 countries and offers products and services in more than 180 countries worldwide, which makes it global leader.
- 25. WEAKNESS The company continues to rely heavily on mature markets. The emerging markets will outperform mature markets over the period. Resistance to divest its weak or poor brands. 90% of its profits are driven by only 20% of its brands. Dynamic nature of beauty and skincare products. Dependence upon large retailers for its revenues. Lagging behind in On-line media leadership and presence.
- 26. THREATS Facing cut throat competition in FMCG segment by competitors like Unilever, Colgate-Palmolive, Kimberly-Clark, Avon products etc. Many retail brands Like D Mart and Reliance fresh have starting with their own brands and are planning their own private labels for detergents, personal care products and others. Local firms give stiff competition in terms of price and availability, especially in rural sector. Political instability, terrorist activities and economic changes can lead business towards deflation, inflation, interruption or reduced demand. Brand image and profits of P&G have negatively impacted by counterfeit products.
- 27. OPPURTUNITIES Divest brands that doesn’t have significant share in revenue generation. Rural market penetration. Opportunity to make and offer private label products for retail consumers. Opportunity for more products in Men beauty and Healthcare segment. Yet to Leverage social media and internet marketing to expand its reach among people.
- 29. BARGAINING POWER OF SUPPLIERS Bargaining power of suppliers in the model is explained by the strength of the position of sellers Co-dependent relationship P&G is a key customer Supplier diversity is kept high
- 30. THREAT OF NEW ENTRANTS The force describes how easy or difficult it is for new entrants to start competing, and which barriers do exist. Established economies of scale Big Distribution network Brand Power
- 31. THREAT OF SUBTITUTES Threat of substitutes in the model refers to how easy a product or service can be substituted, especially if they are cheaper. • Low involvement products • Substitutes having lower quality. • Low switching cost
- 32. BARGAINING POWER OF BUYERS Too many choices are available. High quality of information. Relationship of Walmart and P&G.
- 33. COMPETITIVE RIVALRY Rivalry among the existing players considers whether there is a strong competition between the existing players in the industry. It also seeks to answer the question “is one player very dominant or all equal in strength and size”. High because presence of strong competitors like HUL, Colgate palmolive , ITC, patanjali . Low switching cost. High aggressiveness of firms.
- 34. WAY FORWARD Private Labels Counterfeit products Exploiting Emerging markets Special marketing strategy
- 35. KEY LESSONS Diversification of suppliers. High competitive market requires rigorous marketing strategies and innovation in products.