Procter & Gamble (P&G) is an American multinational consumer goods corporation founded in 1837, headquartered in Cincinnati, Ohio. P&G produces cleaning products, personal care products, beauty care products, and personal healthcare products. P&G's main business goals are to maintain existing popular products, develop new products, and innovate. While P&G began selling products internationally in the 1930s, it focused on international expansion starting in the 1950s using a multidomestic strategy. Currently, P&G sells products in over 180 countries using a strategy of reaching more global consumers and parts of the world to attract new and existing customers.

1. PROCTER & GAMBLE
PATH TO GLOBALIZATION
PRESENTED BY: ANIK BARUA
ID: 15-30834-3

2. CONTENT
1. Background
2. Business goal
3. Strategy
4. SWOT Analysis
5. Conclusion

3. PROCTER & GAMBLE CO.(P&G)
• Founded 31st October 1837
• By William Procter and James Gamble
• American multi-national goods corporation
• Headquartered in downtown Cincinnati, Ohio, U.S.
• Area served worldwide except Cuba and North Korea

4. PRODUCTS
• Cleaning products
• Personal care products
• Beauty care products
• Personal healthcare products

5. BUSINESS GOAL
 Three main goals-
1. Maintaining popularity of existing products.
2. Developing new products related to the company’s goals.
3. Innovating and introducing new products.

6. INTERNATIONAL EXPANSION
• Long time to internationalize: almost 100 years before P&G undertook
operations internationally.
• 1930: P&G began to sell its products overseas (International Strategy).
• 1950’s: P&G focused on the largest emerging market in the world (China…) with
a multidomestic strategy
• 1980’s: P&G chose to benefit from the large experience of the company (more
than a century).

7. BUSINESS STRATEGY
• More Consumers,
• Reach more parts of the world.
• Attract new customers into existing brands and encourage existing customers to
use more of their brands.
• Consumers will pay premium price for products that offer improvements over
brands they use.
• Product innovation must be designed to upscale consumer preference

8. P&G STRENGTH
• Brand equity
• Multi national and Multi product line presence
• High gross profit margin
• Fantastic distribution channel
• Known for its Marketing strategies

9. P&G WEAKNESS
• Loss due to closure of brands
• Organization structure causes slow decision making
• Low organic growth
• Regular change is needed

10. P&G OPPORTUNITY
• Rural markets
• Increase organic growth
• Increased purchasing power
• Overseas growth

11. P&G THREATS
• Intense competition
• Increased local / Unbranded competition
• Private labels

13. CONCLUSION
• P&G has evolved from a company started by 2 people for selling one product to
a multinational company selling products in over 180 countries having numerous
brands.
• P&G has managed to maintain its brand value. However, it continuously faces a
threat of brand dilution and must develop its future strategies to ensure that this
does not happen.

14. REFERENCES
• https://www.marketing91.com/swot-analysis-procter-gamble/
• https://amigobulls.com/stocks/PG/stockcharts/revenue
• https://www.nytimes.com/topic/company/procter-gamble-company
• https://en.wikipedia.org/wiki/Procter_%26_Gamble#International_expansion
• https://www.wsj.com/articles/procter-gambles-profit-rises-but-sales-fall-short-of-
views-1508500938