Procter & Gamble (P&G) is a global consumer products company founded in 1837. It has over 300 brands worldwide in categories like beauty, grooming, health, home care, and fabric care. P&G has a presence in over 180 countries and annual sales over $70 billion. While P&G has strengths like its brand portfolio and research spending, it also faces threats such as increasing raw material costs and growing competition from store brands. To address challenges, P&G's future plans include expanding in emerging markets and tying up with retailers.

1. MANAGEMENT
INFORMATION
SYSTEM
DIPANTI JOSHI

2. • Satyam Pandey
• Hiral Shah
• Riya Raval
• Pooja Shukla
• Janki Pandya
• Jay shah
Group members.

3. PROCTER & GEMBLE

4. HISTORY
Their father in law called a meeting and
persuaded his son in laws become business
partners. On the 31st of October the Procter &
Gamble company was created.
They began by supplying the Union army
with soap and candles

5. P&G AT Glance
• Parent company - Procter & Gamble (P&G)
• Founded in - 1837
• Category - Consumer Products(FMCG)
• Tagline - Touching Lives, improving Life
• Brands Portfolio - Moreover 300 brands worldwide
• USP - Business experience over 170 years &
spread
over 180 countries

7. OPRATIONS & PRODUCTS
• Beauty segment
• Grooming segment
• Health Care segment
• Snacks & Pet Care segment
• Fabric care & home care segment
• Baby care & family home care segment

8. GLOBAL PRESENCE
• ASIA : CHINA, JAPAN, KOREA, HONG CONG, INDIA, etc.
• NORTH AMERICA
• WESTERN EUROPE
• LATIN AMERICA
• AUSTRALIA

9. THE 10 PILLARS OF P&G (GLOBALLY)
• Arial
• Downy
• Head & shoulders
• Joy
• Olay
• Pampers
• Pantene
• Safeguard
• Tide
• Whisper

12. GLOBAL
• 4.4 billion people around the
world are using P&G
products
• Operations in 80 countries
• Brands are available in more
than 180 countries
worldwide
INDIA
• One of the largest and fastest
growing FMCG companies
in India
• Established in 1964, P&G
India now serves over 650
million consumer across
India

13. CURRENT STRATEGIES
• Consumers will pay a premium price for products the offer
improvements over either private label products or the brands
they have bought for years.
• Product innovation must be regular with visible improvements
year constantly.
• Products innovation must be designed to constantly “up scale”
consumer preference.

14. STRATEGIC ISSUES
• Competitive pressure is a constant and consistent challenge
• Rick of over confidence and complexity
• Rising commodity costs
• Global economic and political instability

15. BASIC CHANNELS OF DISRIBUTION
MENUFACTURERS/PRODUCTS
AGENTS
RETAILERS
WHOLESALERS
CONSUMERS AND ORGANIZATIONAL AND USERS
RETAILERS

16. SWOT ANALYSIS OF P& G
• What is SWOT analysis ?
SWOT analysis is a look at a company’s strengths,
weakness, opportunities, and threats, and is a scientific way to
gain a detailed and through perspective on a company and its
future.

17. • COMPONENTS OF SWOT ANALYSIS
INTERNAL – strengths & weakness of a firm
EXTERNAL – opportunities & threats of a firm
• IMPORTANCE
SWOT analysis helps to make business plan &
strategies for future

18. STRENGTHS
• The company is valued at $191.47 billion on the market
• P&G has over 300 brands globally which are available in over
180 countries
• It has around 25 brands have annual sales over a billion dollars
• Over 125000 people are employed in P&G globally
• Many of P&G products are considered non cyclical

19. • Offers multiple products in each category with more then one
brand
• Gross profit margin is 15 times the industry average
• P &G invests every year about $2 billion in its research and
development.

20. WEAKNESS
• P&G are losing their market share rapidly. In online media
leadership and presence P&G is lagging behind
• The beauty and health products by P&G are mostly for women
• Fake products sold under the name of P&G brands

21. OPPORTUNITIONS
• Tap rural markets and increase penetration in urban areas
• The exponential growth of the middle class in emerging
markets such china and India
• An opportunity for P&G is health and beauty products for
man.
• The online social networks and internet marketing techniques
is also an opportunity for P&G
• Going green/eco friendly

22. THREATS
• There is cut throat competition in the market.
• In the market many substitutes are available for P&G
products at cheaper prices.
• The private label growth is also a serious threat to the P&G
market value due to recession, the consumer spending has
decreased globally.
• Raw materials are increasing cost to the company is increasing

23. SOME OF THE MAJOR
COMPETITOR OF P&G

24. ERP: ENTERPRISE RESOURCE
PLANNING
ENTERPRISE
RESOURCE
PLANNING
Transaction
processing
system
Decision support
system
Executive
information
system
Management
information
system

25. ERP: ENTERPRISE RESOURCE
PLANNING

26. FUTURE PLANS OF P&G
• P&G tie up with Wal-Mart and KROGES in the U.S. It is a
win win deal.
• P&G plans for a panels in Germany beauty plan.

27. FUTURE PLANS OF P&G

28. ONLINE MARKETING
• The company has actively developed or sponsored numerous
online communities, I.E. beinggirl.com, women.com
• As of 2000, the company had 72 highly stylized destination sites

29. P&G

30. CONCLUSION
• As we know this market is known as FMCG market so there
are many competitor in this time in this market so P&G wants
to focus on middle class segment for increasing their sales as
wall as there market share.
• Some products like Gillett's is made by the company to target
the high segment of market.
• In India HUL is biggest competitor of P&G.