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SURVEY WRITING.pdf
The document discusses the key considerations for writing effective surveys, including determining the purpose and target audience, choosing between open-ended and closed-ended question formats, and ensuring questions are clear, concise, and avoid negatives. It provides examples of good practices such as keeping questions short and simple, only measuring one topic per question, and carefully analyzing and reporting survey results. The overall goal is to obtain objective, useful information through a well-designed survey process.
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SURVEY WRITING.pdf
- 1. Survey Writing The Artof Asking
- 2. Objective Understand the purpose of a survey Explain considerations in writing a survey Give examples of survey formats 12/12/2010 Report Writing 2
- 3. Definition of aSurvey A survey is a structured interview of a target audience. Interview Questionnaire 12/12/2010 Report Writing 3
- 4. Interview Vs. Questionnaire Interview Questionnaire Time consuming Quick Harder to measure Easily analyzed More expensive Cheaper Able to target a More opinionated more rounded tend to respond audience more 12/12/2010 Report Writing 4
- 5. Purpose of aSurvey A survey obtains objective information from a target audience about: Services Ideas Products Opinions 12/12/2010 Report Writing 5
- 6. Designing a Survey Determine the purpose of the survey Determine the target audience Determine the how to administer Determine how to tabulate Determine the meaning of the results 12/12/2010 Report Writing 6
- 7. The Purpose Why bother? How are the results to be used? Is there another way to obtain the same information? What is being measured? 12/12/2010 Report Writing 7
- 8. The Audience Who needs to take the survey? Demographics How is the survey administered? How is the target audience encouraged to participate? What reading level does the survey need to be written to? 12/12/2010 Report Writing 8
- 9. The Administration Where? When? How? Who? When does it stop? 12/12/2010 Report Writing 9
- 10. The Tabulation How are the results tabulated? Is a statistical analysis required? Is there sufficient data to measure? 12/12/2010 Report Writing 10
- 11. The Results How will the results be used? Who gets the results? What happens to the raw data? Can recommendations be made? 12/12/2010 Report Writing 11
- 12. Types of Questions— OpenEnded Any answer is fine What is your opinion of the movie? Provides a range of responses Difficult to quantify 12/12/2010 Report Writing 12
- 13. Types of Questions– ClosedEnded Limited choice Yes no no opinion Strongly agree agree neutral disagree strongly disagree ___ 2 hours ____ 4 hours Restricts the input of the survey taker Easier to tabulate 12/12/2010 Report Writing 13
- 14. Question Basics Include demographic questions if important Male Female Keep questions short Use neutral questions Since this product is so effective, would you use it daily, twice a day or more often 12/12/2010 Report Writing 14
- 15. Question Basics –Only One Measure one thing per question Everest is a good school with good teachers? Yes No 12/12/2010 Report Writing 15
- 16. Question Basics –No Negatives Avoid negative questions Everest University is not the best school you have ever attended Yes No 12/12/2010 Report Writing 16
- 17. Question Basics -Simplicity Use simple wording In your opinion, after several semesters at Everest would you return for an advanced degree if they offered it in a field of your choice? Yes No 12/12/2010 Report Writing 17
- 18. Survey Format Name the survey Write an introduction to the survey Explain how the survey will be used Give clear directions Tell what to do with the survey when completed 12/12/2010 Report Writing 18
- 19. When Done Surveys are usually part of other reports Carefully tabulate the results Watch for questions which do not measure what they were designed for Explain in text How the survey was conducted The results of the survey Attach as an addendum a blank questionnaire 12/12/2010 Report Writing 19
- 20. Statistical Analysis Sample Size vs population size Unintended biases Significance – a statistical calculation that the results for each question are likely to accurate reflect what people thing about the question 12/12/2010 Report Writing 20
- 21. Summary Surveys are useful tools Good surveys give good data; bad surveys give bad data Design for easy of use Have a clear purpose 12/12/2010 Report Writing 21
- 22. Resources Wording Your Survey http://www.pearsonncs.com/research- notes/95-07.htm Survey Design http://www.surveysystem.com/sdesign.htm Questionnaires and Survey Design http://www.statpac.com/surveys/ Writing Guide: Statistics http://writing.colostate.edu/guides/resear ch/stats/ 12/12/2010 Report Writing 22