The document compares different methods for administering surveys, including in-person interviews, telephone interviews, and self-administered questionnaires. It outlines key factors such as speed of data collection, respondent cooperation, and costs associated with door-to-door interviews, mall intercepts, telephone surveys, mail surveys, email questionnaires, and internet surveys. For each method, considerations like versatility of questioning, anonymity of respondents, and ease of follow-up are examined.
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NCompass Live - April 26, 2017
http://nlc.nebraska.gov/ncompasslive/
In the context of the growing popularity of digital resources, declining reference and circulation transactions, and falling gate counts, collecting feedback about the unique needs and preferences of twenty-first century library users has never been more pertinent and important. But collecting that data can be expensive, especially for small libraries. This is particularly true in times of shrinking budgets.
Fortunately, there are plenty of free options when it comes to surveying your service population. Depending on your needs, you may choose a high tech option like Google Forms or a low tech option like a white marker board. Paul Meek Library at the University of Tennessee at Martin conducted user satisfaction surveys using both high tech and low tech options in the spring of 2016, the results of which were surprisingly similar.
In this presentation, we will discuss our experience conducting high tech and low tech (but all free!) surveys with an emphasis on the benefits and drawbacks of each to help you decide which option is best for your needs.
Presenters: Adam Clemons, Information Literacy Coordinator and Instruction Librarian; Jim Nance, Reference and Research Educator; Karen White, Outreach Librarian, Paul Meek Library, University of Tennessee at Martin.
Data collection - Statistical data are a numerical statement of aggregates. Data, generally, are obtained through properly organized statistical inquiries conducted by the investigators. Data can either be from primary or secondary sources.
NCompass Live - April 26, 2017
http://nlc.nebraska.gov/ncompasslive/
In the context of the growing popularity of digital resources, declining reference and circulation transactions, and falling gate counts, collecting feedback about the unique needs and preferences of twenty-first century library users has never been more pertinent and important. But collecting that data can be expensive, especially for small libraries. This is particularly true in times of shrinking budgets.
Fortunately, there are plenty of free options when it comes to surveying your service population. Depending on your needs, you may choose a high tech option like Google Forms or a low tech option like a white marker board. Paul Meek Library at the University of Tennessee at Martin conducted user satisfaction surveys using both high tech and low tech options in the spring of 2016, the results of which were surprisingly similar.
In this presentation, we will discuss our experience conducting high tech and low tech (but all free!) surveys with an emphasis on the benefits and drawbacks of each to help you decide which option is best for your needs.
Presenters: Adam Clemons, Information Literacy Coordinator and Instruction Librarian; Jim Nance, Reference and Research Educator; Karen White, Outreach Librarian, Paul Meek Library, University of Tennessee at Martin.
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Feasibility analysis is the process of determining whether a business idea is viable.
It is the preliminary evaluation of a business idea, conducted for the purpose of determining whether the idea is worth pursuing.
Feasibility analysis takes the guesswork (to a certain degree) out of a business launch, and provides an entrepreneur with a more secure notion that a business idea is feasible or viable.
Comprehensive Feasibility Analysis, Product/Service Desirability
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present value
potential difficulties and strength of capital budgeting
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. layout of presentation
* Comparison of Basic Communication Methods in
Surveys:
* Questionnaires administered by an interviewer
1. Door-to door interviews
2. Mall intercepts
3. Telephone interviews
* Self-administered questionnaires
4. Questionnaires sent by mail, fax, or e-mail
5. Internet questionnaires
3. 1. Door-to-Door Personal
Interview
• Speed of data collection
– Moderate to fast
• Geographical flexibility
– Limited to moderate
• Respondent cooperation
– Excellent
• Versatility of
questioning
– Quite versatile
• Questionnaire length
– Long
• Item non-response
– Low
• Possibility of
respondent
misunderstanding
– Lowest
4. Door-to-Door Personal Interview
• Degree of interviewer influence of answer: High
• Supervision of interviewers: Moderate
• Anonymity of respondent: Low
• Ease of call back or follow-up: Difficult
• Cost: Highest
• Special features: Visual materials may be shown
or demonstrated; extended probing possible
5. 1. Mall Intercept Personal
Interview
• Speed of data collection: Fast
• Geographical flexibility: Confined, urban bias
• Respondent cooperation: Moderate to low
• Versatility of questioning: Extremely versatile
• Questionnaire length: Moderate to long
• Item non-response: Medium
• Possibility of respondent misunderstanding: Lowest
6. Mall Intercept Personal Interview
• Degree of interviewer influence of answers: Highest
• Supervision of interviewers: Moderate to high
• Anonymity of respondent: Low
• Ease of call back or follow-up: Difficult
• Cost: Moderate to high
• Special features: Taste test, viewing of TV
commercials possible
7. 3. Telephone Surveys
• Speed of Data Collection: Very fast
• Geographical Flexibility: High
• Respondent Cooperation: Good
• Versatility of Questioning: Moderate
• Questionnaire Length: Moderate
• Item Non-response: Medium
• Possibility of Respondent Misunderstanding: Average
• Degree of Interviewer Influence of Answer: Moderate
8. Telephone Surveys
• Supervision of interviewers: High, especially with central
location WATS (Wide Area Telecommunications Service)
interviewing
• Anonymity of respondent: Moderate
• Ease of call back or follow-up: Easy
• Cost: Low to moderate
• Special features: Fieldwork and supervision of data
collection are simplified; quite adaptable to computer
technology (e.g. Central location interviewing, Computer-
assisted telephone interviewing, Computerized voice-
activated interviews)
10. 4. Mail Surveys
• Speed of data collection: Researcher has no control over
return of questionnaire; slow
• Geographical flexibility: High
• Respondent cooperation: Moderate – but, poorly
designed questionnaire will have low response rate
• Versatility of questioning: Highly standardized format
• Questionnaire length: Varies depending on incentive
• Item non-response: High
11. Mail Surveys
• Possibility of respondent misunderstanding:
Highest--no interviewer present for clarification
• Degree of interviewer influence of answer:
None - interviewer absent
• Supervision of interviewers: Not applicable
• Anonymity of respondent: High
• Ease of call back or follow-up: Easy, but takes
time
• Cost: Lowest
12. 5. E-Mail Questionnaire Surveys
• Speed of data collection: Instantaneous
• Geographic flexibility: worldwide
• Cheaper distribution and processing costs
• Flexible, but
– Extensive differences in the capabilities of
respondents’ computers and e-mail software limit
the types of questions and the layout
• E-mails are not secure and “eavesdropping”
can possibly occur
• Respondent cooperation
– Varies depending if e-mail is seen as “spam”
13. 6. Internet Surveys
• A self-administered questionnaire posted on a Web site.
• Respondents provide answers to questions displayed
online by highlighting a phrase, clicking an icon, or
keying in an answer.
14. Internet Surveys
• Speed of data collection: Instantaneous
• Geographic flexibility: worldwide
• Cost effective, visual and interactive
• Respondent cooperation
– Varies depending on web site
– Varies depending on type of sample
– When user does not opt-in or expect a voluntary survey
cooperation is low.
– Self-selection problems in web site visitation surveys -
participants tend to be more deeply involved than the
average person.
15. Internet Surveys
• Versatility of questioning: Extremely versatile
• Questionnaire length: varying according to the answers of
each respondent
• Item non-response: Software can assure none
• Possibility for respondent misunderstanding: High
• Interviewer influence of answers: None
• Supervision of interviewers: not required
• Anonymity of Respondent: Respondent can be anonymous
or known
• Ease of Callback or Follow-up: difficult unless e-mail
address is known
• Special Features: allows graphics and streaming media