The document discusses different data collection techniques, focusing on online surveys. It provides details on traditional surveys, advantages of online surveys, and disadvantages of online surveys. Some key advantages of online surveys are lower costs, ability to reach a global audience, and potential for anonymity. However, online surveys also face disadvantages such as lack of control over sampling, potential for non-response bias, and inability to verify respondent identities or interpret non-verbal cues. Overall, the document compares traditional and online survey methods and outlines pros and cons of using online tools for data collection.

2. DATA
• The data collection technique you select
may produce numerical information such
as quantitative data, may be more
illustrative, such as qualitativedata,
or might include a combination of the
two, such as mixed methods data

4. SURVEY
Is a research method used for collecting
data from a pre-defined group of
respondents to gain information insights
on various topics of interest.
Conducting Survey is an effective method
to gather public opinion regarding any
topic.

5. Traditional Survey
• Surveys were
conducted by
scheduling in a
person informal
or formal
interviews, or
by asking the
question over

7. Online Survey
• One of the most
popular type of
survey. Have
replaced
traditional
survey tactics
with added
merits of quick
and accurate

9. Advantage of Using Online Tools to
Gather Data
1. The Potential to
control participants
or respondents around
the world that can
assess internet.
2. The internet can
facilitate
discussions with
difficult-to reach,
busy, or working
people.

10. 4. Participants may be
more willing to discuss
sensitive issues than
face to face interviews
in anonymous survey.
5. It can also provide
access to web-based
communities or group support.

11. 6. The Financial and
time-related cost
gathering data can be
reduced compared to
physical travel.
8. The cost
transcription,
recording equipment,
and other data

12. Disadvantage of Online
Survey
1.Online survey are accessible to
anyone who visits the site and the
researcher has no control over
sample selection
a valid sample should
represent the population
being studied.

13. 1.Respondent who participate in online
surveys may be more interested about the
topic which may result in biased result
compares to a random selection of
disinterested respondents through telephone
survey.

14. 3. A high incidence of non-response is
likely if invitations for the online
survey sent via email end-up in the spam
folder or filtered to the trash mail.

15. 4. Potential respondent may have multiple
email addresses that may result in
duplication of the online survey results.

16. 5. There is no way to verify the
identify of the respondents, their
demographic background, their locations,
etc.

17. 6. An incentive such as a prize or gift
certificate may result in multiple
responses from individuals with the
strong desire to win.

18. 7. It is difficult
to interpret the non-
verbal response of
participant in a text
through internet
communication.

19. 8. The availability of real time video (webcam) may
be required in some situations but may not be
provided; computer or internet access may not be
available to target participants.

20. 9. Participants may lack computer skills to be able
to respond effectively.
10. Clarifying instructions and responses
may be difficult to conduct online or the
response may be delayed.