Internship in Marico Kaya Enterprises Ltd during my MBA in Marketing Communications. Project : Retail Marketing, Visual Merchandising and Online Affiliation of Kaya Skin Clinics.
Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!
Summer Internship Report - Marico Kaya Enterprises LtdDisha Bedi
Internship in Marico Kaya Enterprises Ltd during my MBA in Marketing Communications. Project : Retail Marketing, Visual Merchandising and Online Affiliation of Kaya Skin Clinics.
Select any reputed Business Organisation of your choice and elaborate the various "Social Media marketing" strategies that are adopted and practiced currently by that organisation.
Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!
Summer Internship Report - Marico Kaya Enterprises LtdDisha Bedi
Internship in Marico Kaya Enterprises Ltd during my MBA in Marketing Communications. Project : Retail Marketing, Visual Merchandising and Online Affiliation of Kaya Skin Clinics.
Select any reputed Business Organisation of your choice and elaborate the various "Social Media marketing" strategies that are adopted and practiced currently by that organisation.
Skin life clinic - Case study by i-engage on digital media marketingi-engage
Skin life clinic, is a premier Cosmetic and Skin Hair Laser Centre based in Indore (M.P., India).
This document is a case-study compilation by their digital media marketing agency i-engage. Their digital marketing consist of content marketing, social media management, google business optimization, yellow pages submission, local search engine optimization and website development.
Consumer behavior report on Pond's Age MiracleSummaya Sharif
The report will answer some of the most FAQs of the organizations of this advanced-consumer’s era that are:
(1) What is Consumer Behavior?
(2) Why studying Consumer Behavior is important for an organization?
(3) How does it influence the marketing programs, health of a nation, the public and personal policy?
(4) What does it mean to be Consumer Centric? And How can an organization be Consumer Centric?
(5) What do we mean by Consumer Centric marketing strategy?
(6) How to build a Consumer Centric marketing strategy that lures the consumers in the best possible way? (With a pragmatic elucidation of every step involved in building a Consumer Centric marketing strategy)
And most importantly,
(7) Where does Consumer Behavior (the study of consumers’ activities) fit in the organizational consumer centric strategy (from market analysis to marketing mix strategies)?
(8) How does the culture affect consumers’ activities (Consumer Behavior)?
(9) How to adapt strategies in accord with the fluctuating culture?
(10) What is the role that social classes (Micro-culture) play in Consumer Centricity?
The pragmatic answers to these will help the marketers, nowadays, in understanding the influence consumer has on their organization and will conjure them to work, with a dandy knowledge of their consumers, in a direction that leads to consumer satisfaction and delight; resulting in the enormous mountain of success, profits and fame.
For a better understanding of the pragmatic Consumer-Centric world and helping the organizations in outdoing their competitors, we’ll be taking a profound look on the Pond’s Age Miracle, its strategies and the ways via which it’s coping in this world where consumers are the kings and only one to fire the marketers out of the competitive market.
Skin life clinic - Case study by i-engage on digital media marketingi-engage
Skin life clinic, is a premier Cosmetic and Skin Hair Laser Centre based in Indore (M.P., India).
This document is a case-study compilation by their digital media marketing agency i-engage. Their digital marketing consist of content marketing, social media management, google business optimization, yellow pages submission, local search engine optimization and website development.
Consumer behavior report on Pond's Age MiracleSummaya Sharif
The report will answer some of the most FAQs of the organizations of this advanced-consumer’s era that are:
(1) What is Consumer Behavior?
(2) Why studying Consumer Behavior is important for an organization?
(3) How does it influence the marketing programs, health of a nation, the public and personal policy?
(4) What does it mean to be Consumer Centric? And How can an organization be Consumer Centric?
(5) What do we mean by Consumer Centric marketing strategy?
(6) How to build a Consumer Centric marketing strategy that lures the consumers in the best possible way? (With a pragmatic elucidation of every step involved in building a Consumer Centric marketing strategy)
And most importantly,
(7) Where does Consumer Behavior (the study of consumers’ activities) fit in the organizational consumer centric strategy (from market analysis to marketing mix strategies)?
(8) How does the culture affect consumers’ activities (Consumer Behavior)?
(9) How to adapt strategies in accord with the fluctuating culture?
(10) What is the role that social classes (Micro-culture) play in Consumer Centricity?
The pragmatic answers to these will help the marketers, nowadays, in understanding the influence consumer has on their organization and will conjure them to work, with a dandy knowledge of their consumers, in a direction that leads to consumer satisfaction and delight; resulting in the enormous mountain of success, profits and fame.
For a better understanding of the pragmatic Consumer-Centric world and helping the organizations in outdoing their competitors, we’ll be taking a profound look on the Pond’s Age Miracle, its strategies and the ways via which it’s coping in this world where consumers are the kings and only one to fire the marketers out of the competitive market.
The perfect blending of many factors makes Anytime Fitness unique. The convenience and affordability of our product, for both franchise owners and members, is just one of the many features allowing our concept to thrive.
Presentation of how distribution center uses SAP system and different terminologies associated with it. This presentation was part of my internship project with Reliance Retail.All rights are reserved with the respective firm.
A case study on how social media was used for a beauty & lifestyle brand like Kaya Skin Clinic to increase awareness for skin services, establish the brand as an expert in skincare & meet business objectives. Case study by Windchimes Communication - www.windchimes.co.in
This is the slightly modified version of the report submitted by me to the college in partial fulfillment of the requirement of Bachelor in Business Administration course. I had submitted the same final report to Jenu mam of Mega bank as well. I tried to be as original as possible while writing this report. I want to acknowledge everyone from whom I knowingly or unknowingly burrowed ideas and images.
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
The PowerPoint presentation in which our newest intern, John, used for his "Internship Progress Report Presentation." Not only colorful and creative, this "progress report" was a good idea and is definitely something we will be having future interns compose and present as well.
a digital marketing plan for a high end beauty product. this won the client's nod, although no word yet on execution.
detailed plan can now be created following this strategic direction.
Rodan + Fields plus Salons and Spas = Perfect PartnershipEmily Smart
You can add income to your business WITHOUT adding hours on your feet or hiring more people! The Rodan + Fields line of dermatological, medical-grade skin care products puts the power of dermatology-based skincare in your hands, using a highly effective social commerce business model that can easily be sold at appointment-based businesses! Many salons, spas and doctor’s offices are already participating, and are thrilled with their profit. The best part, NO INVENTORY!
These amazing products were created by the doctors who created Proactiv and they had GREAT success with that venture and this one proves to be event bigger. The anti-aging market is estimated to be 191.7 billion by 2019. Who wouldn't want a piece of that!?
Your salon has a great reputation and is always on the cutting edge. I invite you to be one of the first to offer this great product to your clientele.
Contact: Emily Anderson-Smart
eandersonsmart@myrandf.com
MioSalon How packages helps to boost beauty salon business.pptxagandrewgarfield8
Your Ultimate Salon and Spa Software — Streamline, Automate, and Grow!
Are you ready to take your salon and spa business to new heights? Discover the power of automation to simplify, streamline, and optimize your operations.
Social Buzz is a boutique Digital
Marketing agency, founded by IIM-A, MICA, BITS Pilani alumni in 2016. We
are based out of East of Kailash in South Delhi. We specialise in SEO, Social Media Marketing, Influencer Marketing, Google Ads etc.
Learn about how insurance agents generate leads by working their book of business, utilizing digital marketing strategies, and reach out to "lost leads."
CRM is an integral part of any healthcare center / institution. Being a service based organization, LMRF Healthcare focus on each and every patient as valued customer, who's satisfaction and good health outcome is our top success parameter.
So we designed our CRM in a way to keep our patients in the center and provide all kinds of care around so that s/he finds him/herself at the center of attention.
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Summer Internship Presentation - Marico Kaya Enterprises Ltd
1. Summer Internship
Retail Marketing, Visual Merchandising and Online Affiliation of
Kaya Skin Clinics
Under The Guidance Of:
Dr. Ramkishen.Y and Mr Kumar Saurabh
Presented By:
Disha Bedi
PGDM Marketing Communications
Company:
Marico Kaya Enterprises Ltd.
3. About The Company
Marico
Consumer Products
Beauty and Wellness Space
(Parachute, Saffola, Hair & Care, Nihar,
Mediker, Revive, Manjal, Set Wet, Zatak and
Livon)
Kaya Skin
Clinics
2002
Entered Service Business
100 Clinics
26 Cities
160 Dermatologists
600,000 satisfied customers
Anti-Aging, Pigmentation, Acne/Acne
Scar reduction, Laser Permanent Hair
Reduction, Skin Care Facials etc
5. 1.
Visiting Kaya Skin Clinics and Evaluating
Various Consumer Touch Points
Objectives:
Understanding the Kaya Business
Understand Visual Merchandising at the Clinics
Study of Collateral and Recommendations
8. 2.
Evaluation and Rectification of Current Online
Listings of Kaya Skin Clinics
Objectives:
Make sure all listings are correct
Make sure all clinics are listed on the websites
Make sure correct service details mentioned
9. Listings Checked on Following Websites:
Provides directions, interactive maps
Connect buyers to sellers
Platforms for local service need fulfilment
Find Doctors and Book appointments
Book appointments in Health and Wellness space
Find information related to anything and everything
12. 3.
Building Alliances with Online Consultation
and Beauty Websites
Objectives:
Increase online presence
Increase clinic walk-ins
Be a part of digital revolution happening in healthcare in India
13. Trending Online Consultation Websites
Number Of Consultations Per Week
2,500
1,400
700
200
Lybrate
eVaidya
iCliniq
DoctorsCabin
iClinicCare
MyDermacy
200
25%
20,000
8%
15%
30%
10%
% Of Dermatology
14. Opportunity Sizing
Total Revenue That Can be Generated Per Week
= Total Revenue From Online Consultations
+ Total Revenue From Conversions
= (2,920,000 + 819,000) INR
= 3,739,000 INR
195 Million INR
Per Annum
195 Million INR
Per Annum
16. New Alliances
ONLINE CONSULTATION WEBSITES :
iCliniq.com
•Traffic per Month:
1,19,200
DoctorsCabin.com
•Traffic per Month:
1,55,000
BookMyConsult.com
•Traffic per Month:
9,100
Jeevom.com
•Traffic per Month:
53,000
DocMeet.in
•Traffic per Month:
11,300
17. New Alliances
BEAUTY WEBSITES :
VBooky.com
•Traffic per Month: 2,37,300
Beaupal.com
•Traffic per Month: 1,81,400
BookMeIn.in
•Traffic per Month: 9,300
Twss.in
•Traffic per Month: 21,400
18. MOBILE APPLICATION FOR LIFESTYLE NEEDS :
Perkkx
•Perks and benefits
exclusively for the employees
of leading corporates
Zapstir
•Listing Of Businesses of All
Kinds
New Alliances
19. On Hold For Further Discussion
ONLINE CONSULTATION WEBSITES :
Lybrate.com
•Traffic per Month:
10,68,700
eVaidya.com
•Traffic per Month:
1,96,400
iClinicCare.com
•Traffic per Month:
61,800
MyDermacy.com
•Traffic per Month:
55,100
21. Websites Ruled Out
Paused new listings
Portal only for doctors, not clinics
Video consultation doesn’t work
Have internal doctors to handle queries
Only two doctors handle queries
22. 4.
Below the Line Marketing Plan for
Kaya Bridal Packages
Objectives:
Promote Kaya Bridal Packages online and offline
Increase Awareness about Kaya Bridal Packages
Win New Customers
23. • Kaya Bridal Skin Rituals is a mix
of efficacious, deep-rooted and
pampering skin care practices
that bring out the excellence in
the Bride’s skin that makes her
stand out.
• Different packages for different
Skin types and different Effect
Durations.
• The plan is to interact with the
Groom or Bride when they are
thinking of getting married.
Executive Summary
24. • More attention to Personal Beauty
• Men are paying More Attention to Skin Care
• People are spending more Money on Weddings
• Brides want to Look Perfect on their Wedding Day
• Increase in Number of Working women
• Increase in number of Make Up and Skin Salons
Market Trends
• Skin Care Clinics like VLCC
• Franchised Salons like Enrich, Lakme
• Independent Salons
Competitive Situation
26. Biggest Threat – Make Up
The Plan
Tie up with Make Up Salons, Give Bridal Package Vouchers to To-Be Brides
Positioning
Kaya Bridal Service is Not Make Up but a Skin Care Ritual