Paulina González-Heres is exploring her personal brand and career goals in digital marketing for the skincare industry. She has an esthetician license and is pursuing a degree in digital marketing. Her goals are to work for skincare companies like Dermalogica, Kylie Cosmetics, and Hydrafacial in marketing roles. She is passionate about skincare, relationships, and social media marketing. Paulina aims to showcase her work in a passionate and loving way to help skincare brands increase sales and social media engagement.