Internship in Marico Kaya Enterprises Ltd during my MBA in Marketing Communications. Project : Retail Marketing, Visual Merchandising and Online Affiliation of Kaya Skin Clinics.
This document is a summer internship report submitted by three students - Ishita Desai, Hardik J. Shah, and Khushbu Shakrani - to Somlalit Institute of Management Studies. The report details a two month internship at toplocal.in, an online local business directory. The report includes an analysis of toplocal.in and the digital advertising industry in India, competitor analyses, research objectives and methodology, findings from retailer surveys, and recommendations to improve toplocal.in's entry-level strategy and sales. Key sections analyze toplocal.in's website and digital marketing presence, understand the retail market and retailer perceptions, and suggest promotional strategies.
This document is an internship report submitted by Mirza Muhammad Naseer to the University of Management Sciences & Information Technology after completing a 6-week internship at Habib Bank Limited's Panjera branch in Azad Kashmir. The report provides an overview of HBL, including its establishment, values, goals, and the functions performed at its branches. It also analyzes HBL's organizational structure, products/services, and financial performance. The document aims to provide students and laypeople with information and insights about HBL's banking operations and role in Pakistan's economy.
Internship Project - Digital Marketing and BrandingRitesh Kotian
As a part of my Summer internship curriculum I analyzed and designed various digital marketing and branding techniques for Earlypad Consulting Services Pvt. Ltd to increase brand awareness thereby create brand differentiation for upcoming leaders with startups
The document provides details about Sublaxmi Gupta's summer internship project at WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH. It summarizes the Management Leadership Program (MLP) that Sublaxmi participated in. The 2-month program involved various projects, mentorship, reviews, and training. Sublaxmi gained experience in digital marketing, content creation, and operations management through projects focused on online content, social media marketing, website updates, and improving business processes. Overall, the internship provided valuable real-world experience working on strategic initiatives for an education company.
The global lighting market is undergoing changes driven by urban growth and energy efficiency. It is estimated to be worth €110 billion by 2020, growing at 6% annually from 2010-2016 and 3% from 2016-2020. General lighting makes up the largest segment at around 75% currently and is expected to reach 80% by 2020. LED lighting is driving market growth as construction increases in emerging markets and higher priced LED technology becomes more widely used. The lighting market is comparable in size to the global TV and computer markets but has received less attention until now.
Project report on Financial Statement Analysis and interpretation of A CompanyPinkey Rana
This document provides a project report on the financial statement analysis and interpretation of C.B Enterprises conducted as a summer training. It includes an introduction to the company S.D Gupta & Company, the objectives of analyzing and interpreting financial statements, and an overview of the key components of financial statements including the balance sheet, income statement, and financial ratios. The report then presents an analysis of the financial statements and ratios of C.B Enterprises for 2014-2015, including comparisons between the two years. It finds that while the company's liquidity position is good, many of its ratios related to profitability, expenses, and returns are below industry standards. The report concludes with recommendations for improving the company's performance.
Recruitment and Selection Summer Internship Project ReportRahul Maheshwari
The document provides a summary of an internship project on recruitment and selection processes at Videocon Industries Limited. It includes an introduction to the company and internship details. The objectives of the study are to understand Videocon's recruitment and selection procedures, identify areas for improvement, and analyze HR factors. As an intern, the individual's job duties involve supporting recruitment tasks like file updates, written exam coordination, and assisting new employees. The recruitment process involves needs assessment, candidate identification and screening, interviews, and onboarding. Overall, the environment is positive but some areas could be improved like expanding space for written exams.
This document is a summer internship report submitted by three students - Ishita Desai, Hardik J. Shah, and Khushbu Shakrani - to Somlalit Institute of Management Studies. The report details a two month internship at toplocal.in, an online local business directory. The report includes an analysis of toplocal.in and the digital advertising industry in India, competitor analyses, research objectives and methodology, findings from retailer surveys, and recommendations to improve toplocal.in's entry-level strategy and sales. Key sections analyze toplocal.in's website and digital marketing presence, understand the retail market and retailer perceptions, and suggest promotional strategies.
This document is an internship report submitted by Mirza Muhammad Naseer to the University of Management Sciences & Information Technology after completing a 6-week internship at Habib Bank Limited's Panjera branch in Azad Kashmir. The report provides an overview of HBL, including its establishment, values, goals, and the functions performed at its branches. It also analyzes HBL's organizational structure, products/services, and financial performance. The document aims to provide students and laypeople with information and insights about HBL's banking operations and role in Pakistan's economy.
Internship Project - Digital Marketing and BrandingRitesh Kotian
As a part of my Summer internship curriculum I analyzed and designed various digital marketing and branding techniques for Earlypad Consulting Services Pvt. Ltd to increase brand awareness thereby create brand differentiation for upcoming leaders with startups
The document provides details about Sublaxmi Gupta's summer internship project at WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH. It summarizes the Management Leadership Program (MLP) that Sublaxmi participated in. The 2-month program involved various projects, mentorship, reviews, and training. Sublaxmi gained experience in digital marketing, content creation, and operations management through projects focused on online content, social media marketing, website updates, and improving business processes. Overall, the internship provided valuable real-world experience working on strategic initiatives for an education company.
The global lighting market is undergoing changes driven by urban growth and energy efficiency. It is estimated to be worth €110 billion by 2020, growing at 6% annually from 2010-2016 and 3% from 2016-2020. General lighting makes up the largest segment at around 75% currently and is expected to reach 80% by 2020. LED lighting is driving market growth as construction increases in emerging markets and higher priced LED technology becomes more widely used. The lighting market is comparable in size to the global TV and computer markets but has received less attention until now.
Project report on Financial Statement Analysis and interpretation of A CompanyPinkey Rana
This document provides a project report on the financial statement analysis and interpretation of C.B Enterprises conducted as a summer training. It includes an introduction to the company S.D Gupta & Company, the objectives of analyzing and interpreting financial statements, and an overview of the key components of financial statements including the balance sheet, income statement, and financial ratios. The report then presents an analysis of the financial statements and ratios of C.B Enterprises for 2014-2015, including comparisons between the two years. It finds that while the company's liquidity position is good, many of its ratios related to profitability, expenses, and returns are below industry standards. The report concludes with recommendations for improving the company's performance.
Recruitment and Selection Summer Internship Project ReportRahul Maheshwari
The document provides a summary of an internship project on recruitment and selection processes at Videocon Industries Limited. It includes an introduction to the company and internship details. The objectives of the study are to understand Videocon's recruitment and selection procedures, identify areas for improvement, and analyze HR factors. As an intern, the individual's job duties involve supporting recruitment tasks like file updates, written exam coordination, and assisting new employees. The recruitment process involves needs assessment, candidate identification and screening, interviews, and onboarding. Overall, the environment is positive but some areas could be improved like expanding space for written exams.
Internship Report by Md. Mizanur Rahman-Id No.08304083numan_bu
The document is an internship report submitted by Md. Mizanur Rahman to fulfill the requirements of his BBA program at BRAC University. The report analyzes the customer satisfaction levels and operating processes of City Brokerage Limited's Nikunja branch, where Rahman completed his internship. It includes an introduction outlining the report's objectives and methodology, a chapter on the company overview, and findings from Rahman's analysis of customer survey data and observations of branch operations.
A project report on financial statement analysisProjects Kart
The document discusses AU Financiers (India) Private Limited, a non-banking finance company registered with the Reserve Bank of India. It provides an overview of the company's history, operations, products and services, financial performance, targets, and departments. Key information includes growth in customers, assets, and net worth over time as well as details on vehicle financing, small business loans, and insurance products offered.
This document appears to be a report submitted by an intern on their summer internship with MIDC and R&D, focusing on brand awareness. The intern conducted a study to analyze brand awareness, customer satisfaction, potential market and promotion methods of MIDC and R&D compared to competitors. Key findings were that only 50% of customers were aware of the collaboration between MIDC and R&D, and recommendations included improving awareness, addressing perceptions of cost, and more regular engagement with customers. The intern concluded they gained valuable corporate experience interacting with over 300 business leaders during the internship.
This document provides a summer training project report submitted by Kumar Satyam Singh for their MBA program. The report presents a comparative study of mobile services provided by Vodafone and other telecom companies in Siddharth Nagar, Uttar Pradesh, India. The report includes an introduction, company profile of Vodafone, product profiles, research methodology, data analysis, conclusions and recommendations. It was submitted to the faculty of DCET Business School to fulfill the requirements for the MBA degree.
A project report on marketing strategy of yamaha productsProjects Kart
The document provides information about a training report submitted for a Bachelor of Business Administration degree. It was completed at Yamaha Motors India Pvt. Ltd in Faridabad. The report includes sections on the company profile of Yamaha Motors, the task undertaken for the training which was researching the marketing strategy of Yamaha products, and includes sections on conclusions and recommendations. It also acknowledges those who helped with the training report.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
This document is a project report submitted by Sagar Kumar for the partial fulfilment of the requirements for a Master's degree in Business Administration. The report provides information on Sagar Kumar's internship with MYK LATICRETE INDIA PVT.LTD. in Kolkata. The report includes details about the company such as its origin, growth, products, organizational hierarchy, and future plans. It also discusses Sagar Kumar's work profile and contributions during the training period.
This document provides a project report on how free trial services affect marketing and sales for Cypress Money, an investment advisory firm. The report includes sections on the company profile, objectives, research methodology, analysis, and conclusions. Cypress Money provides stock advisory services to individual and institutional investors. As part of its marketing strategy, it offers new customers a free trial period of advisory services to attract more paying customers. The report aims to analyze how this free trial service impacts the company's sales and marketing efforts.
This document is a summer internship project report submitted by Tanya Rekhi, a student of B.Com(Hons.) at Swami Rama Himalayan University. The report details Tanya's internship at Shekhar Chandra & Company, a Chartered Accountancy firm in Rishikesh, India. The report includes sections on the organization's structure and services, an overview of Tanya's work related to accounts, finance, taxation, and more. It also covers conceptual discussions of relevant topics and principles like TDS, VAT, GST, auditing, and concludes with lessons learned and suggestions.
Internship report (e commerce industries in bangladesh and their services a s...Saif Mahmud
This Internship Report titled “E-Commerce Industries in Bangladesh and Their Services: A Study on Shohoj Limited.” has been submitted, to BRAC Business School, for partial
fulfillment of the requirements for the degree of Bachelor of Business Administration.
Bank of Baroda- Summer Internship ReportAnkit Kumar
This document is a summer internship report submitted by Ankit Kumar to Bank of Baroda. The internship focused on enhancing the user interface and experience of the Bank's website. Ankit conducted research through surveys and analysis of industry best practices. Key findings indicated customers liked the website design but had concerns about colors, navigation, and outdated content. Recommendations included using predictive suggestions to engage customers, improving design elements, and incorporating new technologies like AI assistants. The report provides an overview of the Bank, its products and performance, and outlines Ankit's research methodology and findings to enhance the website.
Digital Marketing Strategy for ICICI Bank - Assignment Shrishti Gupta
This document discusses a marketing initiative for ICICI Bank in India to launch their 'Advantage Woman Savings Account'. It provides background on the Indian financial services market and ICICI Bank. It then outlines a customize strategy to target different segments of women customers, educate them on financial planning, and offer customized products and services. Data analytics would be used to personalize communications and offerings at each stage of the customer journey. Partnerships with other brands and a digital community platform would help support the initiative. Success would be measured through various metrics like lead generation, content consumption, new accounts, repeat purchases, and shift to digital banking. The goal is to increase ICICI's customer base and market share.
This document provides an overview of the research methodology used in a study on the e-banking facilities of Kotak Mahindra Bank. It outlines the objectives of studying customer satisfaction and awareness of e-banking services. A descriptive research method was used with a sample of 200 e-banking customers of Kotak Bank in Ahmedabad collected through a questionnaire. The document introduces Kotak Mahindra Bank and the importance of studying their e-banking services to better understand customer usage and perceptions.
Summer Training Report on Human Resources Accounting at Skylark Pvt.LtdRohit
The document is a summer training report submitted for a Master's degree. It discusses human resource accounting (HRA) at Skylark Feeds Private Limited. The report includes an introduction to HRA and its importance for measuring costs associated with recruitment, training, and development of employees. It also outlines techniques for valuing human resources, both monetary and non-monetary. The report provides an overview of HRA practices in Indian companies and aims to understand HRA to improve human resource management at Skylark Feeds.
Hero MotoCorp was originally established in 1984 as a joint venture between Hero Group of India and Honda of Japan called Hero Honda Motors Ltd. In 2010, Honda decided to terminate the joint venture and Hero Group bought out Honda's 26% stake, renaming the company Hero MotoCorp. Hero MotoCorp is now the largest motorcycle and scooter manufacturer in India with a 46% market share in the two-wheeler category. The document provides details on the history and formation of Hero MotoCorp, its operations, products, and financial performance.
Internship report on Ernst & Young Global Limited.HAREESHA H N
Ernst & Young (EY) is one of the largest professional services networks in the world, providing assurance, tax, consulting and advisory services. It was formed through the merger of Ernst & Whinney and Arthur Young & Co. in 1989. EY operates as a network of member firms in over 150 countries with over 312,000 employees. The company aims to help clients capitalize on opportunities through its four service lines and fulfill regulatory requirements. EY's vision is to build a better working world by developing outstanding leaders and delivering on promises to stakeholders.
This report summarizes M.A. Matin's internship at Pubali Bank Ltd's Principal Branch in Dhaka, Bangladesh. It provides an overview of Pubali Bank's vision, organizational structure, and the general banking, loans, and advances departments. As part of the internship, Matin assisted with account openings, check processing, local remittances like telegraphic transfers and demand drafts, loan applications and disbursements, and customer service. The report also identifies some challenges faced by the bank and provides recommendations to address them.
The document provides an overview of the paint industry in India. It discusses that the Indian paint industry is estimated to be a Rs. 21,000 Cr industry growing at over 15% annually. It is split between the decorative segment (70% of demand) and industrial segment (30% of demand). Key drivers of growth for the industry are increasing incomes, urbanization, growth in real estate and automotive sectors, and increasing penetration in rural markets. The main concerns for the industry are volatility in raw material prices and potential increased competition from foreign players entering the Indian market.
Asian Paints Bangladesh Ltd began operations in Bangladesh in 2002 as a joint venture. It initially imported paints but then established its own plant in Gazipur with an annual production capacity of over 12,000 kiloliters. The company now manufactures a wide variety of paint products and has become the second largest paint company in Bangladesh, serving customers across 64 districts through a network of dealers and depots. The company aims to provide high quality products for both decorative and industrial segments. It has introduced innovative concepts and initiatives that have advanced the Bangladesh paint market. An expansion of factory capacity is planned to double current production levels by early 2013.
Internship Report by Md. Mizanur Rahman-Id No.08304083numan_bu
The document is an internship report submitted by Md. Mizanur Rahman to fulfill the requirements of his BBA program at BRAC University. The report analyzes the customer satisfaction levels and operating processes of City Brokerage Limited's Nikunja branch, where Rahman completed his internship. It includes an introduction outlining the report's objectives and methodology, a chapter on the company overview, and findings from Rahman's analysis of customer survey data and observations of branch operations.
A project report on financial statement analysisProjects Kart
The document discusses AU Financiers (India) Private Limited, a non-banking finance company registered with the Reserve Bank of India. It provides an overview of the company's history, operations, products and services, financial performance, targets, and departments. Key information includes growth in customers, assets, and net worth over time as well as details on vehicle financing, small business loans, and insurance products offered.
This document appears to be a report submitted by an intern on their summer internship with MIDC and R&D, focusing on brand awareness. The intern conducted a study to analyze brand awareness, customer satisfaction, potential market and promotion methods of MIDC and R&D compared to competitors. Key findings were that only 50% of customers were aware of the collaboration between MIDC and R&D, and recommendations included improving awareness, addressing perceptions of cost, and more regular engagement with customers. The intern concluded they gained valuable corporate experience interacting with over 300 business leaders during the internship.
This document provides a summer training project report submitted by Kumar Satyam Singh for their MBA program. The report presents a comparative study of mobile services provided by Vodafone and other telecom companies in Siddharth Nagar, Uttar Pradesh, India. The report includes an introduction, company profile of Vodafone, product profiles, research methodology, data analysis, conclusions and recommendations. It was submitted to the faculty of DCET Business School to fulfill the requirements for the MBA degree.
A project report on marketing strategy of yamaha productsProjects Kart
The document provides information about a training report submitted for a Bachelor of Business Administration degree. It was completed at Yamaha Motors India Pvt. Ltd in Faridabad. The report includes sections on the company profile of Yamaha Motors, the task undertaken for the training which was researching the marketing strategy of Yamaha products, and includes sections on conclusions and recommendations. It also acknowledges those who helped with the training report.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
This document is a project report submitted by Sagar Kumar for the partial fulfilment of the requirements for a Master's degree in Business Administration. The report provides information on Sagar Kumar's internship with MYK LATICRETE INDIA PVT.LTD. in Kolkata. The report includes details about the company such as its origin, growth, products, organizational hierarchy, and future plans. It also discusses Sagar Kumar's work profile and contributions during the training period.
This document provides a project report on how free trial services affect marketing and sales for Cypress Money, an investment advisory firm. The report includes sections on the company profile, objectives, research methodology, analysis, and conclusions. Cypress Money provides stock advisory services to individual and institutional investors. As part of its marketing strategy, it offers new customers a free trial period of advisory services to attract more paying customers. The report aims to analyze how this free trial service impacts the company's sales and marketing efforts.
This document is a summer internship project report submitted by Tanya Rekhi, a student of B.Com(Hons.) at Swami Rama Himalayan University. The report details Tanya's internship at Shekhar Chandra & Company, a Chartered Accountancy firm in Rishikesh, India. The report includes sections on the organization's structure and services, an overview of Tanya's work related to accounts, finance, taxation, and more. It also covers conceptual discussions of relevant topics and principles like TDS, VAT, GST, auditing, and concludes with lessons learned and suggestions.
Internship report (e commerce industries in bangladesh and their services a s...Saif Mahmud
This Internship Report titled “E-Commerce Industries in Bangladesh and Their Services: A Study on Shohoj Limited.” has been submitted, to BRAC Business School, for partial
fulfillment of the requirements for the degree of Bachelor of Business Administration.
Bank of Baroda- Summer Internship ReportAnkit Kumar
This document is a summer internship report submitted by Ankit Kumar to Bank of Baroda. The internship focused on enhancing the user interface and experience of the Bank's website. Ankit conducted research through surveys and analysis of industry best practices. Key findings indicated customers liked the website design but had concerns about colors, navigation, and outdated content. Recommendations included using predictive suggestions to engage customers, improving design elements, and incorporating new technologies like AI assistants. The report provides an overview of the Bank, its products and performance, and outlines Ankit's research methodology and findings to enhance the website.
Digital Marketing Strategy for ICICI Bank - Assignment Shrishti Gupta
This document discusses a marketing initiative for ICICI Bank in India to launch their 'Advantage Woman Savings Account'. It provides background on the Indian financial services market and ICICI Bank. It then outlines a customize strategy to target different segments of women customers, educate them on financial planning, and offer customized products and services. Data analytics would be used to personalize communications and offerings at each stage of the customer journey. Partnerships with other brands and a digital community platform would help support the initiative. Success would be measured through various metrics like lead generation, content consumption, new accounts, repeat purchases, and shift to digital banking. The goal is to increase ICICI's customer base and market share.
This document provides an overview of the research methodology used in a study on the e-banking facilities of Kotak Mahindra Bank. It outlines the objectives of studying customer satisfaction and awareness of e-banking services. A descriptive research method was used with a sample of 200 e-banking customers of Kotak Bank in Ahmedabad collected through a questionnaire. The document introduces Kotak Mahindra Bank and the importance of studying their e-banking services to better understand customer usage and perceptions.
Summer Training Report on Human Resources Accounting at Skylark Pvt.LtdRohit
The document is a summer training report submitted for a Master's degree. It discusses human resource accounting (HRA) at Skylark Feeds Private Limited. The report includes an introduction to HRA and its importance for measuring costs associated with recruitment, training, and development of employees. It also outlines techniques for valuing human resources, both monetary and non-monetary. The report provides an overview of HRA practices in Indian companies and aims to understand HRA to improve human resource management at Skylark Feeds.
Hero MotoCorp was originally established in 1984 as a joint venture between Hero Group of India and Honda of Japan called Hero Honda Motors Ltd. In 2010, Honda decided to terminate the joint venture and Hero Group bought out Honda's 26% stake, renaming the company Hero MotoCorp. Hero MotoCorp is now the largest motorcycle and scooter manufacturer in India with a 46% market share in the two-wheeler category. The document provides details on the history and formation of Hero MotoCorp, its operations, products, and financial performance.
Internship report on Ernst & Young Global Limited.HAREESHA H N
Ernst & Young (EY) is one of the largest professional services networks in the world, providing assurance, tax, consulting and advisory services. It was formed through the merger of Ernst & Whinney and Arthur Young & Co. in 1989. EY operates as a network of member firms in over 150 countries with over 312,000 employees. The company aims to help clients capitalize on opportunities through its four service lines and fulfill regulatory requirements. EY's vision is to build a better working world by developing outstanding leaders and delivering on promises to stakeholders.
This report summarizes M.A. Matin's internship at Pubali Bank Ltd's Principal Branch in Dhaka, Bangladesh. It provides an overview of Pubali Bank's vision, organizational structure, and the general banking, loans, and advances departments. As part of the internship, Matin assisted with account openings, check processing, local remittances like telegraphic transfers and demand drafts, loan applications and disbursements, and customer service. The report also identifies some challenges faced by the bank and provides recommendations to address them.
The document provides an overview of the paint industry in India. It discusses that the Indian paint industry is estimated to be a Rs. 21,000 Cr industry growing at over 15% annually. It is split between the decorative segment (70% of demand) and industrial segment (30% of demand). Key drivers of growth for the industry are increasing incomes, urbanization, growth in real estate and automotive sectors, and increasing penetration in rural markets. The main concerns for the industry are volatility in raw material prices and potential increased competition from foreign players entering the Indian market.
Asian Paints Bangladesh Ltd began operations in Bangladesh in 2002 as a joint venture. It initially imported paints but then established its own plant in Gazipur with an annual production capacity of over 12,000 kiloliters. The company now manufactures a wide variety of paint products and has become the second largest paint company in Bangladesh, serving customers across 64 districts through a network of dealers and depots. The company aims to provide high quality products for both decorative and industrial segments. It has introduced innovative concepts and initiatives that have advanced the Bangladesh paint market. An expansion of factory capacity is planned to double current production levels by early 2013.
This internship report summarizes the internship activities of Ahmed, Istiaque at the IT department of Southeast Bank Limited in Bangladesh. Over the course of 3 months, he assisted with various work and organization-wide activities to fulfill the requirements for his Bachelor's degree in Software Engineering from American International University-Bangladesh. The report documents his tasks, lessons learned, and recommendations to improve future internship programs.
The document provides background information on National Commerce and Credit Bank Ltd (NCCBL) in Bangladesh. It discusses NCCBL's history, organizational structure, products/services, branches, board of directors, and financial performance. During his internship at NCCBL's Banani branch, the author helped with various general banking activities like opening accounts, processing payments/deposits, providing account balances and closures. He also assisted with other administrative tasks such as file/document arrangement. The objective of the internship was to gain practical banking experience and apply academic knowledge.
INTERNSHIP REPORT ON BERGER PAINTS -SMIT GOSASLIYAsmit gosaliya
Smit Gosaliya completed a summer internship at Berger Paints in 2016-2017 to understand their sales and operations. Berger Paints is the second largest paint company in India with a growing market share. It has 7 production plants, 85 distribution centers, and over 15,000 paint retailers across the country. The internship helped Smit analyze Berger Paints' business processes and performance metrics to learn about their success in the competitive Indian paint industry.
The document provides details about an internship report submitted by Shuvro Shubhashis Gupta to the Faculty of Business Administration at American International University–Bangladesh (AIUB). The report analyzes the supply chain management processes of ACI Logistics Ltd. (Shwapno), where Gupta completed his internship. It describes Gupta's activities at Shwapno's head office, distribution center, and outlets. The report aims to understand Shwapno's supply chain functions like procurement, inventory management, and product delivery.
The document provides an overview of credit risk management operations at Mutual Trust Bank Limited. It discusses the bank's history and background. It then outlines the key activities involved in credit risk management, including credit analysis, credit disbursement, credit monitoring, and credit recovery. Credit analysis involves assessing borrower creditworthiness. Credit disbursement occurs after completing documentation requirements. Credit monitoring helps identify deteriorating loans. And credit recovery directly manages problem accounts.
Asian Paints Limited is one of the largest paint companies in India. The project report provides an overview of Asian Paints, including acknowledging those who helped guide the project. It was submitted to the Dean of IBAT School of Management in Bhubaneswar by four MBA students - Diana Sahu, Puspanjali Kar, Saswato Bhattacharjee, and Sibasis Mohanty - as part of their coursework. The students express gratitude to Professor N. Rajkumar for his guidance and for giving them the opportunity to present their findings.
The document provides an overview of the paint industry in India. It discusses that the Indian paint industry is estimated to be worth Rs. 21,000 crore and has been growing at over 15% annually. The industry can be divided into the decorative segment, which accounts for 70% of demand, and the industrial segment, which accounts for 30% of demand. It also outlines the major players in the organized sector of the industry and their respective market shares.
The document provides background information on Janata Bank Limited (JBL), one of the largest state-owned commercial banks in Bangladesh. It discusses the history of banking in Bangladesh and the nationalization of banks in 1972. JBL was established by taking over branches of two former private banks. Currently, JBL has over 900 branches and over 14,000 employees. The report provides an overview of JBL's management, vision, mission, and financial details such as deposits, capital, assets, and branches. It outlines the bank's products and services, including deposit schemes, utility services, financing, and remittances.
Winning strategy of Content creation for more trafficArpanPaul31
The document is an internship report submitted by Arpan Paul to Brainware University detailing their internship at Seven Boats Info-Sys, a digital marketing agency. The 3-month internship focused on social media management and content strategy. Key tasks included optimizing Seven Boats' social media presence, running engagement campaigns, analyzing data to improve campaigns, and evaluating results. The report provides an executive summary of the internship phases and objectives to increase brand awareness, drive traffic, generate leads, boost sales, and improve ROI for Seven Boats' clients.
This document is a study report on consumer perception towards Jio Mart for grocery shopping compared to regional grocery stores. It was submitted by Soham Mahesh Vaidya to the University of Mumbai for partial completion of a Bachelor of Management Studies degree in Marketing. The study was conducted under the guidance of Prof. Shweta Priya Rai. The report includes an introduction on consumer perception and factors influencing it, an overview of retailing including the history and types, information on Jio Mart and its business model, a literature review, research methodology, data analysis and findings from a survey on consumer grocery shopping preferences.
The customer has always been at the heart of marketing. Knowledge and understanding of customer behaviour and changing needs and wants provides the essential basis of a market orientation. Today marketers not only need to consider how best to meet their customers’ requirements, but understand their expectations and provide consistent customer experience. This Guide looks at different types of customers and organisational contexts; it considers how to identify customer expectations and the importance of customer satisfaction and loyalty; and assesses the importance and role of brands and consumer behaviour theory in relation to expectations. It unpacks the different dimensions of customer experience, looks at customer experience design and frameworks, and activities that enhance the customer experience. Finally, it looks at how to measure and monitor customer experience including relevant measures, metrics and research and how to use that information to improve the experience in the future.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
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Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
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It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
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Summer Internship Report - Marico Kaya Enterprises Ltd
1. Summer Internship Report
2014-16
Retail Marketing, Visual Merchandising and Online Affiliation of Kaya Skin Clinics
Company: Marico Kaya Enterpises Ltd.
Submitted By:
Disha Bedi
PGDM Marketing Communications
Roll No. 14
Under the guidance of:
Corporate Guide Faculty Guide
Mr Kumar Saurabh Dr. Ramkishen.Y
Manager Professor
Marico Kaya Enterpises Ltd. KJ-SIMSR
K J Somaiya Institute of Management Studies & Research
July, 2015
2. i
DECLARATION
I, Ms. Disha Bedi hereby declare that this project report is the record of authentic work
carried out by me during the period from 18th
May 2015 to 17th
July 2015 and has not been
submitted to any other University or Institute for the award of any degree / diploma etc.
Signature
Disha Bedi
PGDM Marketing Communications
Roll No. 14
July, 2015
3. ii
CERTIFICATE FROM INDUSTRY GUIDE
This is to certify that Ms. Disha Bedi, a student of the PGDM Marketing Communications,
has worked in our organization on a project assigned by us. To the best of our knowledge,
this report is a product of the student’s own effort on the project conducted under our
guidance and supervision.
Signature
Mr Kumar Saurabh
Manager, Retail Marketing and Visual Merchandising
Marico Kaya Enterprises Ltd.
Mumbai
July, 2015
4. iii
CERTIFICATE FROM FACULTY GUIDE
This is to certify that Ms. Disha Bedi, a student of the PGDM Marketing Communications,
has worked under my guidance and supervision. This Summer Project Report has the
requisite standard and to the best of our knowledge no part of it has been reproduced from
any other summer project, monograph, report or book.
Signature
Dr. Ramkishen
Professor
K J Somaiya Institute of Management Studies & Research
Mumbai
July, 2015
5. iv
ACKNOWLEDGEMENT
To begin with, I would like to express my gratitude to Marico Kaya Enterprises Limited, for
providing me with such a wonderful learning opportunity, and a platform to learn about the
working of the service and beauty industry in depth.
I would like to express my heartfelt gratitude to Mr. Kumar Saurabh (Manager, Retail
Marketing and Visual Merchandising, Kaya) who has been of immense help and has
supported me constantly throughout the duration of my project. His valuable guidance was
instrumental in the completion of the project. I would specially like to thank the entire Kaya
Marketing Team for the delightful workplace camaraderie and their eagerness to help in
any way possible.
I want to convey my sincere thanks to my faculty guide Dr. Ramkishen (Professor, KJ-SIMSR)
who had been guiding me throughout my project. He was there to help me out whenever
and wherever I needed.
6. v
TABLE OF CONTENTS
S.No Title Page No.
i Declaration From The Student i
ii Certificate From Industry Guide ii
iii Certificate From Faculty Guide iii
iv Acknowledgement iv
v Table Of Contents v
vi List Of Figures vii
vii List Of Abbreviations viii
viii Executive Summary ix
1 INTRODUCTION 1
1.1 Background Of The Project 1
1.2 Statement Of The Problem 1
1.3 Need Of The Project 1
1.4 Scope Of The Project 2
1.5 Project Objectives 2
2 ABOUT THE INDUSTRY 3
2.1 Beauty Industry In India 3
2.2 History 4
2.3 Trends 4
2.4 Prospects 5
2.5 Competitive Landscape 5
3 ABOUT THE COMPANY 6
3.1 About Marico 6
3.2 About Kaya 7
3.3 Historical Development 8
3.4 Lines Of Business 8
4 DESCRIPTION OF THE PROJECT 9
4.1 Project 1: Evaluating Various Consumer Touch Points at Kaya Skin Clinics 9
4.1.1 Clinics Visited 9
4.1.2 Consumer Touch Points Evaluated 9
4.1.3 Study Of VM Material 10
4.1.4 Recommendations Regarding VM Material 10
4.2 Project 2: Evaluating Current Online Listings of Kaya Skin Clinics 11
4.2.1 Websites Under Consideration 11
4.2.2 Data Checked 12
4.2.3 Rectification And End Result 12
4.3 Project 3: Building Alliances With Online Consultation and Beauty Websites 13
4.3.1 Trending Online Consultation Websites 13
4.3.2 Status Of New Alliances 14
4.3.3 New Alliances Made 14
4.3.4 Websites In Pipeline 18
4.3.5 Websites Ruled Out 19
7. vi
TABLE OF CONTENTS
(Continued)
S.No Title Page No.
4.4 Project 4: Marketing Plan for Kaya Bridal Beauty Packages 20
4.4.1 Executive Summary 20
4.4.2 Goals And Objectives 21
4.4.3 Market Trends 21
4.4.4 Competitive Situation 21
4.4.5 SWOT Analysis 22
4.4.6 Segmentation And Targeting 23
4.4.7 Positioning 24
4.4.8 Promotion Platforms 25
4.4.9 Detailed Promotion Plan 26
5 CONCLUSION AND END RESULTS 44
5.1 Limitations And Constraints 44
5.2 Recommendations 44
5.3 Observations And Learnings 44
5.4 Future Scope Of The Project 45
6 REFERENCES 45
8. vii
LIST OF FIGURES
S.No Figure No. Title Page No.
1 2.1 KPMG Wellness Sector report, April 2015 4
2 3.1 Marico Product Mix 6
3 3.2 Worldwide Footprint of Kaya Skin Clinics 7
4 3.3 Kaya Lines of Business 8
5 4.1 Leading Online Consultation Websites 13
6 4.2 Kaya Bridal Beauty Packages 20
9. viii
LIST OF ABBREVIATIONS
S.No Abbreviation Full Form
1 MaKe Marico Kaya Enterprises Limited
2 KSC Kaya Skin Clinic
3 KSB Kaya Skin Bar
4 VM Visual Merchandising
5 BTL Below The Line
10. ix
EXECUTIVE SUMMARY
This report contains an overview of the project done at Marico Kaya Enterprises Ltd from
18th May to 17th
July 2015. The project was executed at Head Office of Marico Kaya
Enterprises Limited in Andheri East, Mumbai under the guidance of Mr Kumar Saurabh,
Manager, Retail Marketing and Visual Merchandising, Kaya.
The title of the project was “Retail Marketing, Visual Merchandising and Online Affiliation of
Kaya Skin Clinic.” The project consisted of four sub projects - Evaluating Various Consumer
Touch Points at Kaya Skin Clinics, Evaluating Current Online Listings of Kaya Skin Clinics,
Building Alliances with Online Consultation and Beauty Websites, and Building a BTL (Below
the Line) Marketing Plan for Kaya Bridal Beauty Packages.
The project gave a good overview of the service and beauty industry, visual merchandising
of a store, consumer touch points in a service business and need of being a part of digital
revolution happening in India. The project also helped build a lot of contacts inside and
outside of Kaya.
11. 1
1. INTRODUCTION
1.1 Background Of The Project
Whether young or old, man or woman, everybody wants to look their best. With time,
people are becoming more professional and looking flawless helps boost confidence. With
increasing incomes of people, people are ready to invest resources and time into looking
good. With the fast growing lives of people, Kaya captures the emergent need of looking
good naturally. Also, with the boom of Internet, every business aims to increase visibility
online to grow. Kaya also needs to be a part of this trend by getting listed on various online
platforms and hence increasing clinic footfalls.
1.2 Statement Of The Problem
The overall project consisted of Four Sub-Projects, as follows:
Evaluating Various Consumer Touch Points at Kaya Skin Clinics
Evaluating Current Online Listings of Kaya Skin Clinics
Building Alliances With Online Consultation and Beauty Websites
Building a BTL (Below the Line) Marketing Plan for Kaya Bridal Beauty Packages
1.3 Need Of The Project
Evaluating Consumer Touch Points at Kaya Skin Clinics:
The visual merchandising of a store needs to be welcoming and as per the personality of the
brand. All collateral and pamphlets needs to be innovative and informative.
Evaluating Current Online Listings of Kaya Skin Clinics:
All current listings on different websites need to be perfect. Wrong listings make a bad
impression on the customer. The listings should be descriptive enough to portray Kaya as a
Dermatology and Skin Care centre.
Building Alliances with Online Consultation and Beauty Websites:
The main aim behind this project is to be a part of the digital revolution happening in India.
A lot of new text and video consultation and beauty related websites are coming up and the
motive is to get listed on these websites to increase online visibility and hence clinic
footlfalls.
12. 2
Marketing Plan for Kaya Bridal Beauty Packages:
Kaya Bridal Beauty packages are a combination of beauty facials for the bride. The packages
will see a modification and re launch in the coming months. The need is to find the right
platforms to promote them.
1.4 Scope Of The Project
Evaluating Consumer Touch Points at Kaya Skin Clinics:
Evaluation needs to be done for Skin Clinics in Mumbai only. In Visual Merchandising,
facade, signage, product placement, collaterals, pamphlets, etc needs to be evaluated.
Evaluating Current Online Listings of Kaya Skin Clinics:
Clinic listings on Google Maps, Justdial, Sulekha, Practo, Ziffi and AskMe needs to be
evaluated for clinic and service details.
Building Alliances with Online Consultation and Beauty Websites:
Alliances need to build with text and video consultation and beauty related websites in
India. Aim was to get Kaya Skin Clinics and services listed on the websites and doctor
registration on consultation websites to connect with patients online.
Marketing Plan for Kaya Bridal Beauty Packages:
Kaya Bridal Beauty packages need to be promoted on online platforms such as wedding
planning and service provider websites, blogs and social media platforms, and on offline
platforms such as venues, wedding wear stores etc. The task was only to build the plan of
promotion which will be implemented later when the Bridal packages are re launched.
1.5 Project Objectives
Evaluating Consumer Touch Points at Kaya Skin Clinics:
Understanding the Kaya Business
Understand Visual Merchandising at the Clinics
Recommendations on how consumer touch points can be enhanced
Study of Collaterals
Recommendations for new collaterals
Evaluating Current Online Listings of Kaya Skin Clinics:
Make sure all listings are correct
Make sure all clinics are listed on the websites
Make sure correct service details mentioned
13. 3
Building Alliances with Online Consultation and Beauty Websites:
Increase online presence
Increase clinic walk-ins
Bring down target consumer group from 30+ to 22+
Be a part of digital revolution happening in healthcare in India
Marketing Plan for Kaya Bridal Beauty Packages:
Promote Kaya Bridal Beauty Package online and offline
Increase Awareness about Kaya Bridal Packages
Win New Customers
2. ABOUT THE INDUSTRY
2.1 Beauty Industry In India
The country’s cosmetic sector has emerged as one of the markets holding immense growth
potential. In India, the beauty care market consists of salons, cosmetic treatment centres
and cosmetic products and is likely to become the main contributor to the growth of Indian
wellness industry.
Consumers are becoming more aspiration driven which has led to evolution of concept of
grooming and beauty for both male and female segment in order to enhance their
appearances. The cosmetology segment which is a new entrant to the beauty and wellness
industry has well integrated itself. Consumers are ready to pay a premium to treat
themselves with the cosmetology services.
Launch of new beauty services and products catering to consumers’ growing requirements
will fuel growth in the industry, for which the future outlook seems exceptionally bright.
A KPMG Wellness Sector report released in April 2015 projected that the size of India's
beauty and wellness market would nearly double to Rs 80,370 crore by 2017/18 from Rs
41,224 crore in 2012/13. (See Figure No. 2.1) Business is so good that it has caught the
attention of private equity firms.
14. 4
Figure No. 2.1 - KPMG Wellness Sector report, April 2015
2.2 History
The beauty services consumption in India has been increasing exponentially since last
couple of years. According to a latest research report, the Indian beauty market registered
impressive sales, and with rising purchasing power and growing fashion consciousness, the
industry is has expanded at an annual growth rate of around 20% during 2013-2015.
The wellness industry in India is poised to touch Rs 80,000 crore by 2017 from about Rs
400,000 crore in 2012. The size of the beauty care industry is estimated at Rs 29,000 crore in
2012 estimate, while fitness and slimming market was estimated at Rs 60,000 crore in 2012.
About 48% of the market is dominated by beauty services of which a major section is
cosmetology and dermatology related.
2.3 Trends
The overall Beauty Business in India is growing phenomenally with the cosmetics market
growing at 20% annually. The retail beauty and cosmetics market in India currently
estimated at USD 950 million is pegged at USD 2.68 billion by the year 2020. Indian
cosmetics industry holds promising growth prospects for both existing and new players. The
forecast for beauty industry is pegged at a per capita annual spend of USD 1.2 which is
expected to grow to USD 6.2 by 2016.
15. 5
Women contribute to over 85% of the Salon industry revenue, while men’s hair is the next
wave set to hit the Indian Salon Industry. Over the last five years the growth figures are:
Cosmetic Products - 60%
Salons - 35%
Cosmetic Treatments - 5%
2.4 Prospects
It is noticed that women are spending more on cosmetics as they are actively earning and
spending money on grooming themselves. There is growing spending power among the
country's large section of women, thanks to the increasing number of ladies entering the
corporate workforce every year. On an average working women in tend to spend 35% or
more of their income on themselves.
The market which was earlier women centric has started concentrating on male grooming
and is coming up with large numbers of unisex salons. The rising beauty concerns among
both men and women are propelling the Indian cosmetics industry, which has witnessed a
strong growth in the last few years.
Rising affluence of middleclass segment has upgraded their consumption lifestyle and
increased their willingness to buy beauty products and services. Beauty service providers
have started expanding to Tier II and Tier III cities as these markets provide similar potential
as their metro counterparts.
2.5 Competitive Landscape
The beauty industry’s capacity to innovate allows it to remain vibrant, responsible,
competitive and a major contributor to a healthy economy. Today, the cosmetics market is
global and highly competitive. Success depends on research, development and innovation
that will deliver formulations to satisfy ever-changing and increasingly sophisticated
consumer demands.
To remain competitive, manufacturers must innovate constantly to discover new
ingredients, utilise existing ingredients in new applications, and continue creating products.
Consumers benefit from intense competition through greater choice and efficacy.
Advertising, promotion, merchandising and packaging, and the timing of new product and
service introductions and line extensions have a significant impact on consumers’ buying
decisions and, as a result, net sales. There is also a need of constant up gradation of
products and services and integration of technology to remain productive in the business.
16. 6
These factors, as well as demographic trends, economic conditions and discount pricing
strategies by competitors, could result in increased competition and could impact net sales
and profitability.
3. ABOUT THE COMPANY
3.1 About Marico
Marico Limited is one of India's leading consumer products companies operating in the
beauty and wellness space. Currently present in 25 countries across emerging markets of
Asia and Africa, Marico has nurtured multiple brands in the categories of hair care, skin care,
health foods, male grooming, and fabric care.
Marico's India business markets household brands such as Parachute Advanced, Saffola, Hair
& Care, Nihar, Mediker, Revive, Manjal, SetWet, Zatak and Livon among others that add
value to the life of 1 in every 3 Indians (See Figure No. 3.1). The International business offers
unique brands such as Parachute, Hair Code, Fiancee, Caivil, Hercules, BlackChic, Code 10,
Ingwe, X-Men, L'Ovite and Thuan Phat that are localized to fulfil the lifestyle needs of our
international consumers.
Figure No. 3.1 – Marico Product Mix
During Financial Year 2013 - 2014, the company generated a turnover of Rs. 47 billion.
Marico entered the service business in 2002 though Kaya Skin Clinics.
17. 7
3.2 About Kaya
Marico Kaya Enterprises Limited (MaKE) was incorporated on January 19, 2013 as a wholly
owned subsidiary of Marico Limited. In October 2013, MaKE Ltd. demerged from Marico
Limited and is now a separate company. MaKE owns the specialized skin care business of
Kaya Ltd. (erstwhile a subsidiary of Marico Limited)
After realizing an emerging need among consumers to keep their skin healthy & beautiful;
first Kaya Skin Clinic was launched in December 2002, out of a vision to positively transform
the lives of consumers through a holistic and customized skincare solutions backed by latest
technology. Currently Kaya operates primarily in two formats viz. Skin Clinics and Skin Bars.
Kaya delivers specialized skin care solutions in India and overseas through its range of Kaya
Skin Clinics. Kaya has expanded to 100 clinics that are spread across 26 cities in India. Kaya
also has 18 clinics in the Middle East (See Figure No. 3.2). Kaya Skin Clinic, India has over
600,000 satisfied customers. All the services & products offered at Kaya are designed and
supervised by a team of over 160 dermatologists and carried out by certified beauty
therapists who undergo comprehensive training programs.
Figure No. 3.2 – Worldwide Footprint of Kaya Skin Clinics
18. 8
3.3 Histoical Development
2002 - Prototype of Kaya Skin Clinic was launched. The first 6 Kaya Skin Clinics launched in
Mumbai and New Delhi
2004 - First footprint of Kaya Skin Clinic in Middle East. Launched the first clinic in Dubai.
2008 - Presented Certificate of Excellence in recognition of Customer Service to Kaya Ltd.
2010 - Kaya Ltd. receives Master Brand Status by Chief Marketing Officer (CMO) Council.
2013 - Kaya Ltd. launched the first Kaya Skin Bar, a new product-forward retail concept in
Bangalore in January, 2013.
2015 - Awarded the “Aesthetics Chain of the Year - 2015” by Indian Salon & Wellness
Awards.
3.4 Lines Of Business
Marico Kaya Enterpises Ltd operates primarily in two formats viz. Skin Clinics and
Skin Bars. It also sells skin and health care products though an e-commerce website.
(See Figure No. 3.3)
Figure No. 3.3 – Kaya Lines of Business
Today, Kaya Skin Clinics are at the forefront of offering cutting-edge, world class services in
the areas of Anti-Aging, Pigmentation, Acne/Acne Scar reduction, Laser Permanent Hair
Reduction, etc. along with regular beauty enhancement services.
Kaya Skin Bar houses over 50 specialized Kaya products ranging from skin care needs to
specific skin concerns like acne, sensitive skin, pigmentation, aging, fairness, hair, etc.
Marico Kaya
Enterpises Ltd
(MaKE)
Kaya Skin
Clinics
Kaya Skin
Bars
Retail Outlets
Kiosks
Shop-in-shopsE-Commerce
19. 9
4. DESCRIPTION OF THE PROJECT
4.1 PROJECT 1 :
Evaluating Various Consumer Touch Points at Kaya Skin Clinics
The task was to visit four Kaya Skin Clinics in Mumbai as a mystery shopper and evaluate
various consumer touch points as a marketer’s perspective. The end result was a report of
consumer touch points for each clinic and recommendations to improve those. The project
also included studying the collaterals and pamphlets at the clinics, checking sufficiency of
such VM material at each clinic, recommendations regarding improving the current VM
material and recommendations for new VM material that can be included.
4.1.1 Clinics Visited
a. Kaya Skin Clinic, Kalaghoda :
Ground Floor, Oricon House, 14, K. Dubash Marg, Kalaghoda
b. Kaya Skin Clinic, Bandra :
Link Corner Building, 1st floor, Plot No. 231, TPS – III, Main Link Road, Bandra (W)
c. Kaya Skin Clinic, Hiranandani Powai :
Unit No. G4, Ground Floor, Trans ocean House, Hiranandani Business Park, Powai
d. Kaya Skin Clinic, Chembur :
Shop No. B1 And B2, Ground Floor, Harware Parekh Chembers, Ghatla Road, Chembur
4.1.2 Consumer Touch Points Evaluated
Following 12 Consumer Touch Points were evaluated for each clinic visited:
20. 10
4.1.3 Study Of VM Material
Following points were evaluated for the VM Material:
Language and Ease of understanding the VM Material
Quality of VM Material
Quality of paper used and prints
Brightness and attractiveness of colours
Shape and Attractiveness of VM Material
Type of images used
Information on VM Material
Sufficiency of VM material
Any new VM material that can be included
4.1.4 Recommendations Regarding VM Material
After the study of VM Material, following was the recommendation made:
Innovative designs can be included for the collateral like, Cut outs, collateral in shape
of Kaya Logo etc.
Prices, offers, number of sessions, duration of each service should be included in
each collateral.
Collateral for Q switch, Soprano and NdYaG can also be included along with
Thermage collateral. Thermage collateral are already present at the clinics.
Thermage, Q switch, Soprano and NdYaG are the popular technologies used at Kaya
clinics. Most customers are well aware of these technologies used.
Location and Use
of Landmarks
Navigation using
Google maps
Signage Visibility Facade
Reception
Experience
Interaction with
Staff
Waiting time
handling
Interaction with
Dermatologist
Communication of
Details and Offers
Placement of VM
Material
Sufficiency of VM
Material
Product shelf
placement
21. 11
Collateral for Bridal package can be included to increase awareness about the same.
There should be separate collateral dedicated to Services for Men. Kaya is mostly
perceived as a woman’s brand. Such collateral dedicated for men would increase
awareness about the services men can get done at the clinics.
A separate collateral for Hair care treatments and products. Most customers are
unaware of the fact that Kaya provides hair care treatment also.
Collateral about Kaya Skin Bars should be included as KSB’s are new to the country
and current Kaya customers should be well aware about them to increase product
sales among existing customers.
4.2 PROJECT 2 :
Evaluating Current Online Listings of Kaya Skin Clinics
Kaya Skin Clinics are currently listed on a few websites. Clinic details and service details have
been included with all listings. A lot of listings do not have correct addresses and contact
numbers. Wrong details might leave a bad impression on the prospect customers. Such
wrong details need correction. Most listings portray Kaya not as a dermatology,
cosmetology or skin care centre but as beauty parlours. Such descriptions need
modification. Correct details about Kaya and all its services need to be mentioned on the
websites. Also, a few clinics are not currently listed on the websites, such clinics needs to be
identified and listed.
4.2.1 Websites Under Consideration
Following are the six websites on which the listings were checked:
22. 12
4.2.2 Data Checked
Following data was checked for all the listings:
4.2.3 Rectification and End Result
For Ziffi:
• Missing Listings and Listing Rectification Details sent to Ziffi corporate alliance
partner.
• All Listings have already been rectified.
• Details and Pricing of Beauty Facials added to all listings.
• Ziffi is starting Listing for Pune soon. Details of Pune Clinics sent.
23. 13
For GoogleMaps, JustDial, Sulekha, Practo, AskMe:
• Missing Listings and Listing Rectification report generated.
• Report forwarded to the Kaya IT team for direct rectification on these websites.
4.3 PROJECT 3 :
Building Alliances With Online Consultation and Beauty Websites
There is a major digital revolution happening in healthcare in India and Kaya wants to be a
part of it. A lot of online consultation websites have come through which doctors can
connect online with patients and consult over text, lice chat, phone, email or video chat.
The plan is to get Kaya clinics and services on such websites and have a team of Kaya
dermatologists who will be consulting with patients online and recommending Kaya
services. This would ultimately increase clinic footfalls. Also listings need to be made on
beauty related websites to promote Kaya Beauty Facials.
My task here was to directly connect with the founders or senior managers of such
websites, built online alliances with them and get Kaya clinics and Kaya dermatologists listed
on such websites. During my Internship with Kaya, I was the single point of contact from
Kaya for these websites.
4.3.1 Trending Online Consultation Websites
Numerous online consultation websites have come up in the recent years. However
following are the leaders in online consultation business (See Figure No. 4.1). The data has
been directly collected from the founders or senior managers of these websites.
Figure No. 4.1 – Leading Online Consultation Websites
24. 14
4.3.2 Status Of New Alliances
4.3.3 New Alliances Made
ONLINE CONSULTATION WEBSITES:
iCliniq.com
• Traffic per Month: 1,19,200
• Online Consultation over Video, Phone, Text
• Has Mobile Application
BookMyConsult.com
• Traffic per Month: 9,100
• Online Consultation over Video, Phone, Text, eMail
• Book clinic appointment
Listings Done
on 5 New
Websites
5 Details Sent
to 6 New
Websites For
Listing
6 4 Websites
On Hold For
Further
Discussions
4
11 Websites
in Pipeline
11 5 Websites
Ruled Out
5
25. 15
DoctorsCabin.com
• Traffic per Month: 1,55,000
• Online Consultation over Video, Phone, Text
• Book clinic appointment
Jeevom.com
• Traffic per Month: 53,000
• Online Consultation over Video, Online Audio, Email, Text
• Book clinic appointment
• Medicine Delivery
• Has Mobile Application
DocMeet.in
• Traffic per Month: 11,300
• Online Consultation over Video, Phone, Text, eMail
BEAUTY WEBSITES:
VBooky.com
• Traffic per Month: 2,37,300
• Find and book salons
• Has Mobile Application
26. 16
Beaupal.com
Traffic per Month: 1,81,400
Salon Listing
Twss.in
Traffic per Month: 21,400
Book service online
BookMeIn.in
Traffic per Month: 9,300
Book service online
MOBILE APPLICATION FOR LIFESTYLE NEEDS:
Zapstir
500 Downloads
Clinic Listings
27. 17
Perkkx
Perks and benefits exclusively for the employees of leading corporates
ONLINE CONSULTATION WEBSITES ON HOLD FOR
FURTHER DISCUSSION:
Lybrate.com
Traffic per Month: 10,68,700
Online Consultation over Text and Live Chat
Book clinic appointment
Has Android Application
eVaidya.com
Traffic per Month: 1,96,400
Online Consultation over Video, Phone, Text, eMail
Book clinic appointment
DigiClinic - Virtual consultation Kiosk in KSB
28. 18
iClinicCare.com
Traffic per Month: 61,800
Online Consultation over Video, Phone, Text, eMail
Monthly Health Camps in Corporates
Has Android Application
MyDermacy.com
Traffic per Month: 55,100
Specializes in Dermatology, Skin and Hair
Online Consultation over Text
4.3.4 Websites In Pipeline
Following 11 websites are still in pipeline and need further discussion:
29. 19
4.3.5 Websites Ruled Out
MyLifeCare.com:
They have paused new listings due to modification work going on, on their website.
MedicalSecondOpinion.com:
It is a portal only for doctors, not clinics. Not useful to promote Kaya as a brand.
DoctorKePass.com:
Video consultation doesn’t work efficiently.
MeraDoctor.com:
They have internal doctors to handle queries and do not correlate with other brands.
30. 20
OnlineSkinSpecialist.com:
Only two doctors handle all queries.
4.4 PROJECT 4 :
Marketing Plan for Kaya Bridal Beauty Packages
The task was to build a Below the Line (BTL) and 180 degree Marketing Plan for Kaya Bridal
Beauty Packages to promote it to the niche market over online and offline platforms.
4.4.1 Executive Summary
Kaya Bridal Skin Rituals is a mix of efficacious, deep-rooted and pampering skin care
practices that bring out the excellence in the Bride’s skin that makes her inside out stand
out. There are different packages for different Skin types and different Effect Durations (See
Figure No. 4.2). There are different plans for the bride, the groom as well as the bride’s
mother and friends. The plan is to interact with the Groom or Bride when they are thinking
of getting married.
Figure No. 4.2 – Kaya Bridal Beauty Packages
31. 21
4.4.2 Goals And Objectives
Increase Awareness about Kaya Bridal Packages
Promote Kaya Bridal Beauty Package online and offline
Win New Customers
Make More Revenue from Bridal Packages
4.4.3 Market Trends
More attention to Personal Beauty
People are spending more Money on Weddings
Brides want to Look Perfect on their Wedding Day
Increase in Number of Working women
Men are paying More Attention to Skin Care
Increase in number of Make Up and Skin Salons
4.4.4 Competitive Situation
Skin Care Clinics like VLCC
Franchised Salons like Enrich, Lakme
Independent Salons
32. 22
4.4.5 SWOT Analysis
Strength
*Rich ingredients used
*Positive Results
*Well trained employees
*Flexible packages
*Brand Kaya
Weakness
*High Priced
*Less awareness about
Bridal packages
Opportunities
*More beauty conscious
*Brides want to look
perfect on wedding
*People willing to spend
more money
Threats
*Competitors – Skin Care
Clinics like VLCC, Franchised
Salons, Independent Salons
*MAKE UP
35. 25
4.4.8 Promotion Platforms
Following are the Online Platforms over which the Bridal Beauty Packages can be
promoted:
Data collated for Online Platforms: Business Name, Business Description, Website/URL,
Popularity, Contact Information and Price Estimate.
Following are the Offline Platforms over which the Bridal Beauty Packages can be
promoted:
Data collated for Offline Platforms: Business Name, Business Description, City
Website/URL, Contact Information, and Price Estimate
Wedding Blogs
and Websites
Beauty Websites Fashion Blogs
Matrimony
Websites
Etailers
Honeymoon
Travel Packages
Facebook Pages Twitter Pages
Instagam Pages Pinterest Pinners
Youtube
Channels
Referral
Discounts
Wedding
Magazines
Bridal Make Up
Salons
Wedding Venues Trousseau Stores
Jewellery stores
Wedding
Planners
Caterers
Tent House and
Decorators
Wedding
Photographers
Invitation Card
Dealers
Wedding Cake
Bakery
Bridal Shows and
Expos
Wedding Malls Television Shows
54. 44
5. CONCLUSION AND END RESULTS
5.1 Limitations and Constraints
For evaluation of consumer touch points, study could only be done for four clinics in
Mumbai city only.
Rectification of listings on websites could not be checked personally due to time
constraint.
Contact could not be established with a few prospect online consultation websites
due to unavailability of the concerned person.
Online booking of Kaya Skin clinics could not be made directly through consultation
and beauty websites due to centralized clinic booking system of Kaya.
The Marketing Plan for Bridal Beauty packages could not be implemented during the
internship duration due to re launch of the Bridal packages in the coming months.
5.2 Overall Recommendations
Enhancement of Consumer touch points for the clinics visited.
New VM Material and collaterals that can be introduced.
Changes required in previous online listings of Kaya Skin Clinics.
New online consultation and beauty websites on which Kaya Skin Clinics can be listed
to increase business.
Online and Offline platforms with which tie ups can be made to promote Kaya Bridal
Beauty Packages.
5.3 Observations and Learnings
Understanding the Kaya business.
Visual Merchandising of a store.
Various consumer touch points in the service business.
New contacts in online consultation and beauty website business.
Creating a Below the Line marketing plan.
Selecting online and offline promotion platforms for niche markets.
55. 45
5.4 Future Scope Of The Project
Evaluation of consumer touch points of all Kaya Skin Clinics in India.
Design and release of new collaterals recommended.
Checking the listings rectified on Google Maps, Justdial, Sulekha, Practo, Ziffi and
AskMe.
Checking the new listings made on newly affiliated websites.
Follow up with online consultation and beauty websites in pipeline.
Establishing contacts with promotion platforms for Bridal Beauty Packages.
Actual implementation of marketing plan for Bridal Beauty Packages.
6. REFERENCES
www.maricokaya.com
www.kayaclinic.com
www.google.com
en.wikipedia.org
www.alexa.com
www.trafficestimate.com
www.weddingplz.com
www.matrimonydirectory.com
www.indianweddingsite.com
www.shaadisimplified.com