Croma is India's leading Retailers in Consumer durables segment.
This Report consist From success, store format, USP, Marketing Mix, STP to Financial analysis.
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
A case study on how social media was used for a beauty & lifestyle brand like Kaya Skin Clinic to increase awareness for skin services, establish the brand as an expert in skincare & meet business objectives. Case study by Windchimes Communication - www.windchimes.co.in
This project was carried out to understand Segmentation, Targeting, Positioning Framework. This project is on Spark Private Limited, a figment of imagination, involving New Product Development / Conceptualization.
Croma is India's leading Retailers in Consumer durables segment.
This Report consist From success, store format, USP, Marketing Mix, STP to Financial analysis.
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
A case study on how social media was used for a beauty & lifestyle brand like Kaya Skin Clinic to increase awareness for skin services, establish the brand as an expert in skincare & meet business objectives. Case study by Windchimes Communication - www.windchimes.co.in
This project was carried out to understand Segmentation, Targeting, Positioning Framework. This project is on Spark Private Limited, a figment of imagination, involving New Product Development / Conceptualization.
Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
Zenith (HDTV) Case Study by Dhiraj AgarwalDhiraj Agarwal
This presentation aims at informing its viewers what Zenith Electronics was all about. What are the its environmental factors that affected its sustainability in the market, ie, its 4Ps, 4Cs, SWOT and so on.
The study also reveals the Pros and Cons of all the alternatives discussed by the executives of the company to overcome their problem.
Finally a recommendation, its plan of action, and a contingency plan is also added in this Powerpoint.
NOTE: This powerpoint was presented in the form of a role play cum presentation, wherein the members of the group enacted a Board meeting scene of the company back in late 1980s, discussing the future of the company.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
Zenith (HDTV) Case Study by Dhiraj AgarwalDhiraj Agarwal
This presentation aims at informing its viewers what Zenith Electronics was all about. What are the its environmental factors that affected its sustainability in the market, ie, its 4Ps, 4Cs, SWOT and so on.
The study also reveals the Pros and Cons of all the alternatives discussed by the executives of the company to overcome their problem.
Finally a recommendation, its plan of action, and a contingency plan is also added in this Powerpoint.
NOTE: This powerpoint was presented in the form of a role play cum presentation, wherein the members of the group enacted a Board meeting scene of the company back in late 1980s, discussing the future of the company.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
Service Quality and Service Performance evaluationAshish Awasthi
This slideshow explains the concept of customer satisfaction, service quality, customer complaints and recovery management, SERVQUAL model, RATER model
Economic Analysis of Islamic Republic of IranSheikh_Rehmat
Done as a part of College assignment. This is the question -
A) Selection of a Country as discussed.
B) Complete study on the Economic parameters of the country with focus on a Member of Trading Blocks with Trade barriers in place.
C) International Trade Statistics ( Export & Import items)
D) Comparative or Competitive advantages they have in producing commodities.
E)History on being member of WTO/IMF/World bank etc.
Based on the above select a commodity or service you would like to import/export in India from the country in question and the steps to be undertaken to be successful
in this activity including marketing.
Group Presentation for Culture and Communication Sheikh_Rehmat
A group presentation for Culture and Communication. The group was assigned a month of the year and we were required to launch the promo of a new Television series in India
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
Unique Wedding Bands For Women Who Want To Stand Out.pptx
Kaya Skin Clinic - Case Study
1. THE KAYA CASE STUDY
Group Members – Sheikh Rehmatullah, Shagun
Lidhoo and Prabhav Tiwary
2. A Few Irrefutable Insights
• India is an emerging market that is witnessing radical changes
in the lifestyles and spending patterns of customers.
• There is huge unrealized potential in the Indian Hair and Beauty
Care Industry.
• There is growing desire in the Indians to look good and feel
confident about their appearance, especially for recognition by
others.
3. Difference between Product and Service
Offering
• Case in Mind – Kaya Skin Clinic
Storage
A Product offering can be stored for an indefinite period of time,
whereas a primary Service ends after it is executed.
(Example – Difference between Kaya Skin Moisturizer Cream
Tube vs Facial Treatment at Kaya Skin Clinic)
4. Difference between Product and Service
Offering
Homogeneity vs Heterogeneity
A Product offering will be uniform and standardised in nature.
A Service offering on the other hand may differ according to the
person and organisation offering the service.
(Example – Composition of the Kaya Moisturizing Cream will
be the same, irrespective of the place of purchase.
However, services at different Kaya Skin Clinics may differ even
though efforts are made to make the offering and experience
consistent and standard)
5. Difference between Product and Service
Offering
• Tangibility
Product Offering – Tangible
Service Offering – Intangible
(Example – Texture and consistency of the Moisturizing Cream
can be ascertained by touching the cream and applying it.
Services at the Kaya Skin Clinic have little or no room for
tactility. Service of Manicure can only be felt in the form of
experience, but not touched. )
6. Difference between Product and Service
Offering
Ownership
Transaction involving products result in direct transfer of
ownership from seller to buyer
In case of services, the concept of ownership of title is a
ambiguous and service recipients cannot claim ‘ownership’ of the
received service.
(Example – You own a Kaya Skin Moisturizing Cream, but do
you own a hair grooming service from Kaya Skin Clinic?)
7. Service Offering – First Time and Loyal
Customers
• In case of Product offering, the first time users may give the
offering several chances till the contents of the product are over.
Customer in this case more or less is aware of the needs.
• Especially in the Indian context, families tend to avoid wastage
of such products and tend to give the product some time to
show its claimed effects.
• For Loyal Customers, the product offering may have provided
them with the desired/expected result. As a result, the standard
product is purchased over a period of time and preferred over
the competitors.
8. Service Offering – First Time and Loyal
Customers
• In case of Service Offering, the customer is most of the times
undecided about the right course of action for her skin
treatment.
• Hence, the first time customers would be looking forward to
inputs about ways to improve her skin’s health and look.
• Loyal Customers on the other hand have gone beyond the
identification of problem and have got accustomed to a set of
services provided at the service location. Sometimes they desire
services to be provided by a particular person they have built a
trust in.
9. Service Offering – First Time and Loyal
Customers
• Example
• While buying Kaya Skin Moisturizing Cream, the first time
customer has identified that the sole problem she faces is dry
skin (especially during winters)
• After using this cream once, the satisfaction level decides repeat
purchases and eventual loyalty to the product / brand.
• For someone who has multiple skin problems or is too cautious
to take a call herself, the (potential) customer visits a particular
beauty parlour and seeks the advise of the service providers.
10. Service Offering – First Time and Loyal
Customers
• Kaya Skin Clinic has to step in to make their parlour the ideal
centre for first time customers.
• After it has roped in customers, it has to understand the
dimensions of a loyal customer in a beauty parlour to convert
these first timers into regulars.
11. Advantages of Understanding First Time
vs Loyal Customers of Beauty Parlours
• Kaya Skin Clinic, like any other service provider in the beauty
and skin care industry, would want to serve not just more
customers, but the same clients too.
• Hence the foremost advantage would be that Kaya Skin Clinic
can develop strategies that convert their fresh clients into
regulars.
• Dimensions of First Time and Loyal Customers in Beauty
Parlours would be almost the same in case of Kaya Skin Clinic.
12. Advantages of Understanding First Time
vs Loyal Customers of Beauty Parlours
• Understanding First Time Users and Loyal Customers can help
Kaya built separate strategies for the two groups.
• This will result in focussed marketing activities and the result
and effectiveness on the two separate groups can be measured
better.
13. Advantages of Understanding First Time
vs Loyal Customers of Beauty Parlours
• Questions that Kaya can ask and build their strategy on are–
What features of the parlour induce repeat visits?
What is the first thing that a first time customer expects from
the parlour?
What expected features from the parlour are common between
first timers and loyals?
What attribute is expected by first timers that is ignored by
loyals and vice’ versa?
14. Advantages of Understanding First Time
vs Loyal Customers of Beauty Parlours
• What is the desired level of satisfaction for first time users and
loyal customers?
• Do first timers and loyal customers expect services to
standardised or is there a difference in the approach of the two
groups?
• Do first timers get lured by beauty parlours through Word of
Mouth? Do loyal customers discuss about their beauty parlours
amongst their friend/peer circle?
15. Analysis of Data
• Data has been collected for the two types of customers of
beauty parlours – First Time Users and Loyal Customers
• This data is further divided into three sections
• Section I data reflects the ‘expectations’ of the first time and
loyal customers from a beauty parlour
• Section II data reflects the experience of both the customers
with the beautician / service provider in the parlour
• Section III data reflects the final experience of the respondent
against the corresponding expectation in Section I
16. Patterns in Data
There is a clear variation in the expectation of customers and
the final experience or the result. (Variation in Section I and
Section III)
The realized output or result clearly drops in comparison to the
initial expectation.
The only exception to this drop is in the expectation of the
service helping the customer feel more attractive. In this case,
both – the first timers and loyals responded that the result was
higher than the expectation
17. Patterns in Data
• Amongst both the classes of customers, the variation in
response about the expectation and result is more in ‘First Time
Users’ than in Loyal Customers.
• In other words, according to the data, the gap between the
expectation of first time users and the final experience is wider
than in loyal customers.
• However, there are a few exceptions. For instance, the gap
between expectation and experience of reasonable prices is
(almost) the same for both classes of customers.
18. Patterns in Data
• In response to continuing the service of the beauty parlour, the
loyal customers were more positive in their response than the
first time users.
• The loyal customers are more willing to repeat visits at the
parlour than first time customers.
•
19. Differentiating b/w First Time and Loyal
Customers
• Our Understanding - To identify the differentiating aspect of
decision making, we need to look for the questions which have
produced wider gulfs in the response of the two classes.
• Hence, expectation of customer from employees to help with
initial inquiries about products and services can be used as a
differentiating factor.
• Expectation of loyal customers is much higher in comparison to
first timers.
• Another differentiating factor is the willingness to continue
using the parlour service. Here too, loyal customers are more
willing than first time users.
20. Characteristics of Service Quality –
Customer Response
• Section I and Section III represent two different stages of
decision making.
• Section I represents decision making prior to availing the
service, in the expectation level.
• Section III represents decision making after availing the
service, in the experience level.
• Section II represents service quality in terms of the beautician.
21. Characteristics of Service Quality –
Customer Response
• Various characteristics of service quality can be measured
against different responses in the stages of decision making.
• For instance, ambience feature of parlour has a high expectation
response of 4.21 and 4.27 in Loyal and First time customers
respectively.
• However, the stage of service experience shows a new figure of
4.00 and 3.86
22. Characteristics of Service Quality –
Customer Response
Implication
• This study and analysis indicates how a particular feature /
characteristic is held in importance of expectation, and the level
of satisfaction gained after the experience.
• The variation in response for the particular attribute of parlour
service in decision making stage of expectation and stage of
experience can be used by marketers to identify problems and
devise solutions.