The case study discusses Dr. Chhabra's Skin Life Clinic, a leading cosmetic center in Indore, featuring a range of effective skin treatments by an experienced dermatologist. It outlines the clinic's marketing strategy, including the redesign of their website with enhanced features for better user engagement and content flow, along with a targeted social media and lead generation approach. The clinic aims to attract a specific demographic of potential clients through strategic content marketing and online presence enhancement.

1. CASE STUDY
Digital Media Management
and Content Marketing

2. Client Profile
Dr. Chhabra’s Skin Life Clinic is one of the premier Cosmetic and
Skin Hair Laser Centre in Indore. Providing the most effective,
revolutionary skin treatments in a personal and pampering
environment.
Dr. J.S. Chhabra (founder) is a qualified Dermatologist,
Cosmetologist & a Laser Specialist in Indore with 14 years of
extensive experience, and 8000+ happy and satisfied patient base.

3. Client’s services
Their treatments are extremely effective and result oriented,
the range of treatments are-
• Laser Hair Reduction
• Acne Scar Reduction
• Mole Removal
• Birthmark Reduction
• Anti Ageing
• Accidental Scar Removal

4. Mediums of marketing
Website Social Media
Yellow Pages Goggle business

5. Website re-designing
Old website New revamped website

6. Updated website
The new website was created with added features like:
• Better content flow
• Individual pages for treatments
• Before/ after picture gallery
• Blog for hosting dynamic content
• Lead capturing form and integrated LMS
• Video gallery for hosting patient testimonials
• Live chat for instant enquiry

7. Content Strategy
Content strategy for their promotion was planned with:
• Regular Social media posting
• Informative content
• Lead generating content
• Occasional and topical posts
• Patient videos
• Improving reviews and rating on google business
• Demographic targeting for lead generation
• Creating profiles on all yellow page directory webstes

8. Informative Posts

9. Lead Generation Post

10. Occasional

11. Patient Testimonial

12. Demographic Targeting
We reach a specific
set of potential
customers who are
likely to be within a
particular age range,
gender, location or
household income.
• Skin treatment
• Acne problem
• Skin darkening
• Remedies for skin
• Beauty treatment
• Skin shining
• Ageing Problem
• Dark circles
• Cosmetic
• Beauty tips
• MAC
• Nyka
Keywords targeted
Female – 80%
Male –
20%
Gender
Living at or
frequently
visiting Indore
5km radius
from Satyasai
square
Location
> 20 Years
< 45 Years
Age

13. Inorganic Ads

14. Lead Generation Graph
0
5
10
15
20
25
30
35
40
Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20

15. Google Review

16. Yellow Pages

17. THANK YOU
www.i-engage.in
Mail us on: enquire@i-engage.in
Call: 0731-426 6662