Nykaa is India's largest Premium Beauty Retailer with its flagship website www.nykaa.com & 10 offline stores across the country.

1. Brand 2017

2. Our Mission
Nykaa rests on three ideals - curation,
information and personalisation
We bring together the best offering, to help our
customers make the right choice for their holistic
beauty needs every step of the way
India’s #1 Beauty
Focussed Platform

3. Who Are We
Brand Custodians
Customer Centric
Trend SettersInventory Led
Authentic Products

4. Rich Content
An informative and engaging online platform
for beauty enthusiasts
Buying Experience
A guided buying experience for the beauty
shopper
Strong Community
A coveted community of beauty experts and
influencers in India
Omni Channel
Customers need various touch points before
they make a purchase. We provide a seamless
shopping experience across all channels
What Defines Us?

5. The
E-commerce
Market In India

6. 23
119
2015 2020
E-commerce market will be
driven by increasing internet
penetration and affordability
of smart phones
INDIAN E-COMMERCE
MARKET
(USD BN)
Source: 2015 estimate based on Assocham data and projections based on Morgan Stanley report ), Bain Google study(IBHA)
298
450
53
200
Female
Male
Growth will be driven by
women consumers- share
of women in contribution
to revenues will rise from
5% to 48%
E-COMMERCE USERS
(IN MN)
2015 2020
3.8X
1.5x
10
17
2015 2020
Industry
expected to
grow at
11% CAGR
2015-2025
INDIAN BEAUTY AND
HYGIENE MARKET
(USD BN)
Beauty and hygiene is one
of the fastest growing
sectors in India- 5 year
CAGR is expected to
exceed GDP growth
Industry
expected to
grow at 38%
CAGR 2015-
2025
E-commerce: Ever Growing

7. Source: Bain Google study(IBHA)
Source: Bain Google study(IBHA)
USD 17 BN BEAUTY AND
HYGIENE MARKET IN INDA
ONLINE BEAUTY MARKET
(PROJECTIONS FOR 2020)
USD 11 BN WILL BE DIGITALLY
INFLUENCED
USD 3.4 BN ONLINE SALES
6%
20%
ONLINE PENETRATION
Retail
Beauty and
Hygiene
Retail market
in India
projected at
USD 1200 bn
Beauty and
hygiene
market will
be US 17
bn
The retail market online will be USD 72
bn in 2020. Beauty and hygiene market
will be 5% of total online market
Beauty and Hygiene is expected to be one
of the major segments that will witness
higher penetration online
Scope For Niche Play In Beauty
With 9 stores across India we’re now an
omni channel brand. By March 2018 we’ll
have 16 stores across India

8. The Nykaa Story

9. 3x increase in monthly orders
Strong growth in luxury
Catalog
Nykaa Growth
Nykaa E-commerce growth
Aug 2016 Aug 2017 Aug 2018
(Estimate)
Monthly
Orders
120,000 400,000 700,000
Catalog 40,000
SKUs
500
Brands
75,000
SKUs
850
Brands
95,000
SKUs
950
Brands
Luxury
Market
Share
1% 14% 18%
2018 2019 2020 2021 2022
Nykaa stores growth

10. 16Million+
Monthly Visitors
On Nykaa.com
3.9Million
Customer
Database
4Million
App Downloads
120K
Monthly New
Consumers
60%
Monthly Repeat
Consumers
500+
Strong Team
45Million+
Monthly Social
Reach
850+
Brands
8Mins
Avg Time Spent
Per User
Nykaa Dashboard

11. 6
Orders Per
Min
400,000
Orders Per
Month
1500
Avg Order
Value
24
Products Per
Min
8 Orders A Year
From Repeat Customers
4
Products Per
Basket
Order Status

12. Category share by total orders
Cart reach
50%
29%
13%
2% 5%
2%
0%
1%
Make Up
Skin
Hair
Appliances
Personal Care
Fragrance
Mom & Baby
Wellness
Sales by Category
69%
47%
23%
18%
8%
Make up Skin Hair Personal
Care
Other
Business Construct

13. NCR
20%
Mumbai
11%
Bangalore
8%
Kolkata
5%
Hyderabad
4%
Pune
3%
Chennai
3%
Others
46%
NCR
Mumbai
Bangalore
Kolkata
Hyderabad
Pune
Chennai
Others
Sales by Geography
5% growth in share of revenue over the last year from non metro cities due to
increased reach in these areas
Nykaa currently serves out of 4 warehouses
Nykaa dispatches close to 15,000 packets a day
Pan India Reach

14. Mobile 17%
Multi Platform Strength
Android 46%
iOS 20%
Desktop 17%

15. 2300Avg Order
Value
30%From Non
Metro Cities
45+Brands
14%Revenue
Contribution
Our Luxe Business

16. ADVICE SEEKERS
19-25 years olds
Needs all the advice she can get
Reads blogs, comfortable with technology and
shops online
Values Nykaa social community and advice
MULTI TASKERS
27-45 years old
Too much to do, too little time
Confident working woman, knows what she
wants
Values Nykaa for ease of shopping
BEAUTY AFICIANDOS
25-45 years old
Extremely style and beauty conscious
Spends time on site browsing new
brands/products.
Values Nykaa for premium brands and
product offering
BRAND SEEKER
25-45 years old
Incredibly stylish and brand conscious
Travels frequently and exposed to international
brands
Values Nykaa for wide range of premium and
prestige brands
We Sell Beauty To All

17. Nykaa-
A 360 Degree
Beauty Experience

18. Omni
Channel
Footprint
Website &
App
Combining the latest trends
from the beauty world with
new business ideas
Social
Using signature content and
branding to deliver real time
content for the beauty
consumer
Video
Inspiring original visual
narratives best suited for
storytelling
On-ground
In store activations with Nykaa
Luxe properties & other
engagement events

19. We’re constantly optimising our website to provide a customized
consumer experience
Try it On
A beauty tool which lets customers try on different shades in our makeup range.
Options for different skin types are also available in this tool
Personalized widget
A personal tool for every shopper to save recently viewed products
Video on product pages
Informative videos on product pages to help customers better understand the
product
Get the look widget
A tool which lets shoppers buy products based on a look they like
Routine finder
A tool which recommends personalised products as per your daily routine
Website & App
Buying Assistance Tools

20. Recommendations
WEB ENGAGE SUBSCRIPTION/
REPLENISHMENT
APP NOTIFICATIONS SAMPLING
Acquire new customers through
different sampling initiatives such as
pick and mix. Our beauty box also
helps brands reach a relevant
audience
Helps customers discover new
products and test them before
making a big purchase
Encourage repeat customers through
replenishment emails or our
subscribe and save feature
Helps increase customer loyalty and
cross sell/ upsell products
Reach a highly relevant customer
base with an on-site communication
tool which is done using real time
targeting
Helps upsell/ cross sell
An effective tool for targeting certain
customers based on past behavior
and preferences. Can be used to
acquire new customers
Helps cross sell and test discount
strategies
Website & App
Educate the customers about their products to help them make informed decisions

21. 2M+
20K+ 147K+
3M+
Beauty Shoppers
Talking Beauty
335K+
Social

22. Most engaged beauty brand on
Instagram in India
10Million+Monthly Engagement
200K+Daily Conversations
45Million+Monthly Reach
Highly EngagedSocial

23. Video An Inspiring Video Channel
We produce
45+
Monthly Videos
An extensive video database
Our videos reach out to a wide audience
14Million+
Monthly Video Views

24. Network of makeup artists,
fashion and beauty bloggers
and mini celebrities
60+ influencers
10Million+ reach
Influencers
Think,
Learn,
Collaborate

25. Nykaa Store Experience
• Best of luxury and
prestige brands
• Large stores in affluent
neighbourhoods
• Brand-wise displays
• Deliver 1000 ‘on trend’
products across 100
brands, curated based on
online bestsellers.
• Smaller stores with metro,
tier -1,2&3 presence
• Try and buy format
Luxe
2 store formats
On Trend
With 9 stores across India we’re now an omni channel brand
By March 2018 we’ll have 16 stores across India
On-ground

26. Find Us Across India
Luxe Stores On Trend Stores
Nykaa On Trend
Mall of Amritsar
Launch : Sept ‘17
Nykaa On Trend
Logix Mall, Noida
Launch : Aug ‘17
Nykaa On Trend
Phoenix Mall, Kurla
Launch : Oct ‘17
Nykaa Luxe
Mumbai T2 Airport
Launch : June ‘16
Nykaa Luxe
Infiniti, Andheri
Launch : July ‘16
Nykaa Luxe
Westend Mall, Pune
Launch : Sept ‘17
Nykaa Luxe
Khan Market
Launch : May ‘17
Nykaa Luxe
T3 Airport Delhi
Launch : May ‘14
Nykaa Luxe
VR Mall, Bengaluru
Launch : July ‘16
On-ground
DLF Chanakyapuri,
Delhi
L&T Hyderabad,
Panjagutta
TI Mall, Indore
High Street Phoenix,
Lower Parel
Seawoods, Navi Mumbai
Phoenix Market City
Chennai
Mantri Square Mall,
Bengaluru
Coming Soon

27. Nykaa Beauty Bar
A collaborative event every quarter
Invite only event in different cities hosted
at a top notch venue
Hair, Nails, Make up & skincare
Live makeovers and consultations
Pre designed makeovers and consultations
engage brands with users & lead to
awareness, likeability, recall & loyalty
On-ground

28. We Reward Loyalty
Everyone gets rewards on purchasing on Nykaa.
Customers who spend more than Rs.5000 in the calendar year become part
of the Nykaa Privé programme

29. Pre event buzz created by celebrities who received Nykaa Hamper
34 categories and 60k consumer votes at NFBA 2017
500 distinguished guests including movie stars, socialites, industry honchos at
NFBA 2017
Pre Event Promotions During Event Promotions Post Event Promotions
Billboards
Improvised Print Ads
Contests
Radio coverage across
Mumbai, Delhi and
Bangalore
Live Event – Event Day on FB
Live Event Engagement on
FB by Femina
Post Event – Celeb looks Decoded
Print coverage Digital coverage
#NFBA2017
trended in India at
No.4 for 4 hours on
5th Feb,2017
Celebrity led event with product awards for excellence in beauty
Nykaa Femina Beauty Awards

30. Nykaa
As
A
Brand
Partner

31. Increase visibility
and drive more
sales with our
advertising packages
Advertising Services
We deliver awareness with reach and engagement. For brands that are looking for pure
business metrics, we can deliver specific targeting and tools to drive revenue.
Website Placement
The largest beauty platform to run targeted
ads to increase online sales
Social Marketing
Build your brand presence with Nykaa and
our influencer network by targeting the
relevant audience and reaching potential
new customers
Email Marketing
Fully integrated email strategies to attract
more customers
Data Packages
Measure the right metrics
Customer Surveys
Brand equity study, concept testing,
know your customer
Sampling
Reach a new, interested audience
with our sampling packages

32. Awards
2015
2016
2017
The Most Innovative E-Commerce Company at eTales Awards
Elle Beauty Awards – Nykaa Pastel Nail Enamels
40th rank in Yourstory’s ranking of 100 startups with gravity defying momentum
2017
2017
2017
Vogue Beauty Awards - Beauty Trailblazer Award to Falguni Nayar
ET Start Up Awards for Women Ahead – Falguni Nayar
Vogue Beauty Awards – Best of Makeup in Eyeliner
2017 Vogue Beauty Awards – Best of Makeup in Nail Paint

33. Business Line Economic Times LiveMint
In The News

34. We Look Forward To
Partnering With You