SlideShare a Scribd company logo
Problem
There is no complete beauty
tutorial, products and works/arts
online in Indonesia
What is Beautiplan?
• Curated media based on social network platform for beauty
enthusiasts (make up, hairdo, and nail art)
• Social commerce site for beauty products
DENNY SANTOSO
• Commerce specialist with large offline and online networks
• 14 years experiences in wellness industry
• 420K+ Twitter Followers, 102K+ Facebook Likes, 8000+ Youtube Subscribers
(4x Most Popular Youtube Video)
• Founder DuniaFitnes.com (Yahoo!, Kompas, and Vemale content partner
Why Us?
ZIVANNA LETISHA
• Puteri Indonesia 2008
• Miss Universe Favorite 2009 (Online Votes Version)
• News Presenter
• Author of “Buku Pintar Cewek Juara: How to Win Competitions and Be a
Princess on Your Own”
SANNY GADDAFI
• Software engineer
• Serial entrepreneur specialized in niche social networks
There is no professional
beauty website in indonesia
Beauty market is
expanding in Indonesia
(around 20% each year)*
*Source: http://www.kemenperin.go.id/artikel/4927/Industri-Kosmetik-Tumbuh-Pesat
E-Commerce is starting to
show result in Indonesia
this few years
Why Now?
Beautiplan Concept
User Generated Content Beauty Articles Curated by Administrators
User Generated Content Beauty Photo Works
Product Used Linked Directly from Articles, Reviewed, and Suggested by Fellow Members
Direct Buy Products Reviewed by Users from The Website (Social Commerce)
Product
Articles Photo Video
Social Interactions Social Interactions Social Interactions
Commerce triggered by social interaction
between visitors, blogger and the experts
Beautiplan Structure
Potential Market
• Women age 16-40+ (HUGE!)
• Beauty product user
• Make up artist
• Beauty blogger
Q1 2013 Q2 2013 Q3 2013 Q4 2013
Beautiplan Timeline
Project
Completion
User
&
Brand
Aquisition
Event
Activation
&
Expansion
Get
Revenue
Finalize development
and assemble team,
integrate with
existing brands
Negotiate to add
more products from
various brands and
user aquisition by
social media viral
power
Create events,
workshop and other
activation to
strengthen
Beautiplan brand
and
acknowledgment
Start to get profit
from various revenue
income
Launch an
eCommerce feature,
and take commision
User Acquisition
3,000 Graduate Students Every Year
350,000 Alumni
Social Media
With our 450.000+ followers, our existing social
media consist of 61%women, which is our
potential market for Beautiplan.com
Our Traffic & Channel
Partnership with Yahoo! SHE
Put article, photo and video in Yahoo! She that
linked back to Beautiplan.com, this also include
the product info.
Webisode
Create an online competition to inspire everyone
that you can have what ever outer beauty that you
want.
ADD MORE BRANDS
Brand Partners
•Sponsor / Brand Advertising
•eCommerce
•Workshop
Monetization
Beautiplan.com - A Social Network for Beauty Enthusiasts

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Beautiplan

  • 1.
  • 2. Problem There is no complete beauty tutorial, products and works/arts online in Indonesia
  • 3. What is Beautiplan? • Curated media based on social network platform for beauty enthusiasts (make up, hairdo, and nail art) • Social commerce site for beauty products
  • 4. DENNY SANTOSO • Commerce specialist with large offline and online networks • 14 years experiences in wellness industry • 420K+ Twitter Followers, 102K+ Facebook Likes, 8000+ Youtube Subscribers (4x Most Popular Youtube Video) • Founder DuniaFitnes.com (Yahoo!, Kompas, and Vemale content partner Why Us? ZIVANNA LETISHA • Puteri Indonesia 2008 • Miss Universe Favorite 2009 (Online Votes Version) • News Presenter • Author of “Buku Pintar Cewek Juara: How to Win Competitions and Be a Princess on Your Own” SANNY GADDAFI • Software engineer • Serial entrepreneur specialized in niche social networks
  • 5. There is no professional beauty website in indonesia Beauty market is expanding in Indonesia (around 20% each year)* *Source: http://www.kemenperin.go.id/artikel/4927/Industri-Kosmetik-Tumbuh-Pesat E-Commerce is starting to show result in Indonesia this few years Why Now?
  • 7. User Generated Content Beauty Articles Curated by Administrators
  • 8. User Generated Content Beauty Photo Works
  • 9. Product Used Linked Directly from Articles, Reviewed, and Suggested by Fellow Members
  • 10. Direct Buy Products Reviewed by Users from The Website (Social Commerce)
  • 11. Product Articles Photo Video Social Interactions Social Interactions Social Interactions Commerce triggered by social interaction between visitors, blogger and the experts Beautiplan Structure
  • 12. Potential Market • Women age 16-40+ (HUGE!) • Beauty product user • Make up artist • Beauty blogger
  • 13. Q1 2013 Q2 2013 Q3 2013 Q4 2013 Beautiplan Timeline Project Completion User & Brand Aquisition Event Activation & Expansion Get Revenue Finalize development and assemble team, integrate with existing brands Negotiate to add more products from various brands and user aquisition by social media viral power Create events, workshop and other activation to strengthen Beautiplan brand and acknowledgment Start to get profit from various revenue income Launch an eCommerce feature, and take commision
  • 14. User Acquisition 3,000 Graduate Students Every Year 350,000 Alumni
  • 15. Social Media With our 450.000+ followers, our existing social media consist of 61%women, which is our potential market for Beautiplan.com Our Traffic & Channel Partnership with Yahoo! SHE Put article, photo and video in Yahoo! She that linked back to Beautiplan.com, this also include the product info. Webisode Create an online competition to inspire everyone that you can have what ever outer beauty that you want.
  • 17. •Sponsor / Brand Advertising •eCommerce •Workshop Monetization
  • 18. Beautiplan.com - A Social Network for Beauty Enthusiasts