MBA project on the opening of a new Clarins store in Marseille.
The focus of this Powerpoint is the CRM and the event related to the opening of the new store.
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
This is the group project for one of my college elective course: Marketing and Management of Arts. The proposal was made when I was in the second year of college. My partner and me decided to choose perfume as our main product. However, we want to create some differences among all competitors in the perfume market. Therefore, we would like to open a DIY perfume shop, and thus proposed the outline of our business plan. The plan included our marketing method, estimate of cost, shopping mechanism...etc.
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
Digitla marketing for a salon is not an easy task. Most salon owners are busy managing people or doing some of the client work themselves.
Here are Marketing strategy tips for cosmetic products.
L'Oreal Brandstorm 2020 quest was to build "Build a plastic-less future in the beauty industry"
This project allowed our team to achieve the Politecnico di Milano final round.
How beauty brands are winning customer retention through loyalty programsZinrelo loyalty
The beauty market is booming, and it demands more attention from the brands having a tight hold on the customer’s base. Loyalty programs have proven their worth. Learn more.
This is the group project for one of my college elective course: Marketing and Management of Arts. The proposal was made when I was in the second year of college. My partner and me decided to choose perfume as our main product. However, we want to create some differences among all competitors in the perfume market. Therefore, we would like to open a DIY perfume shop, and thus proposed the outline of our business plan. The plan included our marketing method, estimate of cost, shopping mechanism...etc.
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
Digitla marketing for a salon is not an easy task. Most salon owners are busy managing people or doing some of the client work themselves.
Here are Marketing strategy tips for cosmetic products.
L'Oreal Brandstorm 2020 quest was to build "Build a plastic-less future in the beauty industry"
This project allowed our team to achieve the Politecnico di Milano final round.
How beauty brands are winning customer retention through loyalty programsZinrelo loyalty
The beauty market is booming, and it demands more attention from the brands having a tight hold on the customer’s base. Loyalty programs have proven their worth. Learn more.
Learn to welcome, nurture and CONVERT any new prospect that joins your list. Email marketing expert and speaker Vanessa Cabrera will demonstrate how easy it is to create a repeatable, automated email marketing campaign that will build your business, she includes successful real world examples of businesses kill'n it with their welcome funnels and she includes the 5 emails she uses to welcome her new prospects!
10 Steps to Running an Epic Consumer PromotionPromorati
With competition rising from brands for the attention of today's consumers, we've taken a closer look at the all-important nuances that can make or break your consumer promotion!
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
Frenchpharmacy has been founded to bridge the gap between US and French beauty products. We are bringing together all the brands found in French pharmacies into a one-stop concept store.
In this presentation you will learn How e-commerce brands industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech - A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
It is important to stand out among others for which delivering, right and authentic content is of utmost importance. Discover why skincare brands should focus on creating a personalized platform for customers.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Clarins CRM Strategy Project
1.
2. I. Clarins Strategy
II. Client Recruitment Strategy
III. The event
IV. Contact plan after event
V. Contact plan on a long term basis
CRMStrategy
3. I. CLARINS STRATEGY
BRAND OBJECTIVES
Target our current client
Make customers dive into the
Clarins history, concept and
innovations
Give our customers a universal
beauty answer to their concerns
at anytime of their life
Invite customers to come in-store
and discover their ideal beauty
routine
BUSINESS OBJECTIVES
Grow our business
Get market share
Recruit new clients
Reinforce Clarins position in
Marseille
Drive customers to get a full
client experience in a standalone
boutique
Whyopeninganewstore?
4. We will use our main Clarins database and send an email to all our clients who live in
the South of France.
Target: everyone who have already purchased a Clarins product.
1. The « Multi Active » profile clients: 25 to 35 years old
2. The « Super Restorative » profile clients: 45 and + years old
3. The « Fit » clients: the one who have purchased or are interested in any body
shaping cream.
4. The « Clarins Men » profile: all men from 30 years old.
5. The « Makeup » clients profile: everyone
Use of our actual Clarins Database:
II.ClientRecruitment
Howarewegoingtogetaclientdatabase?
Whowewanttotarget?
5. II.ClientRecruitment
Howarewegoingtogetaclientdatabase?
Whowewanttotarget?
Collaboration with MasterCard:
We want to collaborate with this bank in order to get their VIP Clients database.
Their clients are very interested by discount, so they will get -15% off on Skincare
for a purchase of minimum $60.
Objectives:
Increase our turnover as those clients will purchase more than an average client.
Target:
Clients with high-income 40 and + years old
6. II.CLIENT RECRUITMENT
Howarewegoingtogetaclientdatabase?
Whowewanttotarget?
We will collaborate with MylittleMarseille in order to get new clients, and to
communicate on our opening.
The offer for those clients would be:
« For the 20 first purchase at the opening = a tote bag My Little X Clarins offered. »
Objectives:
Get new and more data once purchase.
Increase our sales.
Target:
Millenials
Collaboration with « My Little Marseille »
7. II.CLIENT RECRUITMENT
We will also collaborate with MyElefant which offer an SMS service. They will use their
own database to communicate on our store opening.
Example of a typical SMS:
D-1 Be Ready for the Clarins store opening. Enjoy a Skincare consultation or several other
animation. More infos here: www…...fr (This link will go to our planning for the opening)
Objectives:
Get people involve by text
Create communication by SMS
Target:
Customers who have already purchased any cosmetic/skincare brand and have been
interested in an offer myelefant sent once.
Collaboration with « MyElefant »
Howarewegoingtogetaclientdatabase?
Whowewanttotarget?
8. A. EMAILING STRATEGY
Email a
week before
the opening
Email one
day before
the opening
Email on the
day
Reward –
Thank you
email
« CHECK THIS OUT »
To announce the store
opening.
« ARE YOU READY? »
A call to action strategy:
Invitation to receive
samples in POS
Invitation to enjoy a
skincare service
« THANK YOU »
Reward clients after their
coming to the opening
How andWhendo wecommunicateontheevent?
9. B. DIRECT EMAIL STRATEGY
Send by post a personalized invitation for the opening to our VIP Clients (the
customers who purchased frequently) and to our Journalists and Influencers
10. III. BOUTIQUE OPENINGPLANNING
BOUTIQUE
PR+EPR
PRESENTATION
CLIENT EXPERIENCE
BOUTIQUE/DATA
CATCHING
STREET
MARKETING/ST
REET GIFTING
ADV INTO HOTEL
FROM HERE
INVITATION
FOR BEST SPA
CLIENTS/LONG
TERM PROJECT
DATA
ACQUISITION
FROM
PARTNERSHIPS
EMAILING
/TEASING
POST
FACEBOOK/EVENT
CREATION/TEASING
WELCOMING
EMAILING/THANK YOU
FOR NEW CLIENTS
WELCOMING
EMAILING/THANK YOU
FOR NEW CLIENTS
ACTIVATIONS
(MD,FD,XMAS,BIRTHDAY,etc.)
11. PR & EPR PROGRAM
BOUTIQUE OPENING
PRESS AND INFLUENCERS
WELCOMING INTO THE HOTEL
INTERCONTINENTAL
+ SPA EXPERIENCE
+TESTING CLARINS PRODUCT
DAY -2 DAY -1
BOUTIQUE PRESS AND
INFLUENCERS EVENT
+ GIFTING
THANK YOU NOTE +
PERSONALIZED GIFTING
WHEN?
PERIODIC GIFTING
PR & EPR AMBASSADORS PROGRAM
12. DAY – 2: The guests
Magazines:
Bloggers/ Influencers
Sananas
Beauty Blogger and youtuber
Youtube: 1,5M
Instagram: 1,3M
Safia Vendome
Beauty Blogger and youtuber
Youtube: 390K
Instagram: 740K
Goldie Blondie
Lifestyle and mum blogger
Instagram: 12,2K
Valentin Lucas
Digital influencer
Instagram: 243K
13. A Lifestyle E-influencer with premium image
1 Million followers
Target: 15 to 35 years old
Very active on Instagram, Snapchat and YouTube
Instagram as strategic platform to drive brand image and awareness first on
Make Up and Skincare (1 post before, during and after the opening) +
announcement on insta story and SnapChat + Blog of E-influencers (1 article per
quarter)
The offer for this would be: For the 50 first persons arriving at the boutique will
have a gift pack of 4 full products size (Makeup and Skincare).
EVENTTHEOPENING
Why her?
What are her main goals for this?
Sananaswillbepresent instorefrom9.30amto 11am.
15. Customer Journey-Event
ENGAGE ME INVOLVE ME KEEP ME
Focus on eyes: Show your eyes
Our claim:
« Say goodbye to your first lines »
Photobooth accessories to invite
customers to go to store where a
competition is on.
CRM Action: Tell the customer that they
can receive their photobooth printed by
direct mail (ask them their contact
details)
1.Skincare Consultation
Help the customer to identify her
specific eye concerns: dark cycles,
undereye puffiness, early wrinkles…
Tips: Clarins exclusive application
method for the eye zone
2. Make up consultation
Tips: Introduce make-up products
adapted to the colour of your eyes.
3. Lipstick Selfie Contest:
Invite the customer to make a selfie
with their favourite colour of lipstick. A
contest will be played on instagram and
customers can win a complete lipstick
coffret.
CRM Action: Instagram post and get
more Followers + Contact details via the
link to participate to the contest.
Reward
If purchase:
Customer will receive an elegant
glasses pouch including a cross-axis
routine.
In case of no purchase:
Sampling of makeup or skincare
product according to the customer
concern.
CRM Action: Ask their details when
they buy something.
16. CLIENT EXPERIENCE BOUTIQUE
REPOST
PROGRAM
GIFTINGSERVICE
DATA
CATCHING
DATA CATCHING: the sales assistants will propose to people entering in the boutique to participate to
a game. In order to participate, the people have to put their email. Thanks to the few questions made
from the test/game, the test will give a personalized gift.
GIFTING: made thanks to the game + the people that came with some friend
SERVICE: free personalized service + free testing products + gift of samples
How dowe collect dataon
the day?
17. Thank you email following the purchase.
The email will contain:
• Presentation of the brand/values
• The best sellers by personnalizing it using criteria of the client or using the purchase data
• For the VIP Clients: add a link where the client can enter her birthday date in order to send her a gift
box.
Another email the week after this one offering a free delivery or a discount on a beauty consultation
in store
IV. CONTACT PLAN AFTER EVENT
Welcome Pack
18. V. CONTACT PLAN –LONG TERM BASIS
On a long term basis we would like to automatize our emails depending on different purchases.
The clients bought a Skincare product
Send another product in relation
with the one the client bought
Send tips on how to apply the
product
Send tips on a morning/night
routine
The clients bought a makeup product
Cross selling strategy – if the
client bought a lipstick, make her
discover the makeup remover
Send a day and night makeup
look
19. For everyone VIP Clients
Send a non targeted email with
several products
Send newsletter on Clarins brand,
what is the latest news to know about
it
Send emails on tips in general
Send invitation for:
A free beauty consultation in
store
Discover the Spa
Discover a new range
Night event
V. CONTACT PLAN –LONG TERM BASIS
20. VIP Clients
Reactivation email with an offer to
encourage them to return to the
boutique or on the site (free delivery or
free samples or a discount)
Send a full book on Clarins brand and
values
Send some products to try via mails
Welcome pack
Birthday gift
VIP Gift
Clients who haven’t purchase anything
for 4 months
To resume:
We want an all year long activation on different launch
Push lifestyle content
Entertain and upsell existing clients
V. CONTACT PLAN –LONG TERM BASIS
